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About

Programmatic Advertising in India

Why use

Programmatic Advertising in India?

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Single View of Users and consolidated reports

Gain a single view of users and analyze the performance of ads across multiple channels with the help of campaign manager and DV360. This enables users to work on a single ad unit, helping to streamline all processes.

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Leverage Rich
media creatives

Create interactive ads like Parallax, Flipbook, Cue Cards, and Audio banners to engage with your target group. The use of multiple ad formats helps your creatives stand out, offering a rich experience for viewers, which helps boost ad recall as well.

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Comprehensive targeting
and improved tracking

With audience insights and mining, you can optimise campaigns with efficiency and produce elevated results. Sequenced Messaging campaigns can also be run on the Display Network to drive audiences down the marketing funnel.

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Widen your
audience pool

Access a larger inventory and reach audiences across various publishers, OTT’s and audio streaming services. Frequency capping also allows you to control ad exposure for each unique user across platforms and within the same budget.

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Ad fraud and
brand control

Secure your ads by ensuring they are placed on trusted sites and eliminate the chances of ads showing on spammy websites

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YouTube Trueview
via DV360

Precise tracking of post-view and view-through conversion for large scale trueview and bumper campaigns. The campaigns can be better optimized on DV360 with the help of AI & ML which offer the ability to track metrics of audience behaviour through each event.

Clients in India who've leveraged Programmatic

Objective

To launch a high impact branding campaign in a specific city, the main objectives were to accurately measure post-view and post-click activities, as well as consolidate media buying. Beyond this, we aimed to save advertising dollars with the help of DCM’s audience overlap report.

practo

Solution

We executed this with 4 different solutions:

  • By creating and integrating multiple floodlight activity tags, we tracked post-view and post-click website visits, the number and details of app installs, transactions on the websites, and more.
  • With DCM, we created trackers for clicks and impressions for every site that ran our ads.
  • We used insights from Google Analytics to target multiple audience segments of great value, such as affinity and in-market on YouTube.
  • And last of all, we strategically segregated insertion orders with regard to iOS, Android and Web to measure the individual impacts, while the campaign was optimised in realtime.

Results

The following were the results we delivered, making the campaign a success while meeting each of our targets:

  • 2% less overlap across YouTube and OTTs like Hotstar, Zee5 and Voot.
  • Added 10+ floodlight activity conversions to measure and optimise media buying for maximum traction
  • Based on the realtime results, we shifted the budgets accordingly to top-performing campaigns
practo

Objective

To generate awareness about the brand’s authenticity and brand identity, and to drive quality traffic to the website, our objectives were to use innovative ad formats such as Parallax in order to stand out from the crowd and attain the lowest cost per reach possible.

malabar

Solution

Our strategy to achieve the objectives was launched in 3 different ways:

  • We created innovative Parallax ads with Anil Kapoor helping to deliver a message that implied Malabar’s credibility versus competitors’
  • While trying to minimize CPC, we also reached highly relevant audiences with automated bidding.
  • And finally, to prevent the waste of ad-spends, we implemented brand safety measures and eliminated irrelevant sites.

Results

Our three-pronged approach helped us drive the following successful results:

  • 30% reduced CPM
  • The average session duration was 20%+ more on the website when compared to Facebook
  • 18%+ pages/session than Facebook audiences
  • 4% reduction in bounce rates compared to Facebook
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Client’s who’ve

leveraged Programmatic

himalaya
bharatmatrimony
jaquar
prestige
dhani
brigade
tatamutual
practo
malabar
sundaram
kangaroo
wadhwa
ludo
research
canarahsbc

DELIVERING RESULTS BY LEVERAGING PROGRAMMATIC SOLUTIONS FOR YOUR BRAND

  • Display & Video 360
  • Google Data Studio
  • DoubleClick Campaign Manager

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