Gain a single view of users and analyze the performance of ads across multiple channels with the help of campaign manager and DV360. This enables users to work on a single ad unit, helping to streamline all processes.
Create interactive ads like Parallax, Flipbook, Cue Cards, and Audio banners to engage with your target group. The use of multiple ad formats helps your creatives stand out, offering a rich experience for viewers, which helps boost ad recall as well.
With audience insights and mining, you can optimise campaigns with efficiency and produce elevated results. Sequenced Messaging campaigns can also be run on the Display Network to drive audiences down the marketing funnel.
Access a larger inventory and reach audiences across various publishers, OTT’s and audio streaming services. Frequency capping also allows you to control ad exposure for each unique user across platforms and within the same budget.
Secure your ads by ensuring they are placed on trusted sites and eliminate the chances of ads showing on spammy websites
Precise tracking of post-view and view-through conversion for large scale trueview and bumper campaigns. The campaigns can be better optimized on DV360 with the help of AI & ML which offer the ability to track metrics of audience behaviour through each event.
To launch a high impact branding campaign in a specific city, the main objectives were to accurately measure post-view and post-click activities, as well as consolidate media buying. Beyond this, we aimed to save advertising dollars with the help of DCM’s audience overlap report.
We executed this with 4 different solutions:
The following were the results we delivered, making the campaign a success while meeting each of our targets:
To generate awareness about the brand’s authenticity and brand identity, and to drive quality traffic to the website, our objectives were to use innovative ad formats such as Parallax in order to stand out from the crowd and attain the lowest cost per reach possible.
Our strategy to achieve the objectives was launched in 3 different ways:
Our three-pronged approach helped us drive the following successful results: