Gain a single view of users and analyze the performance of ads across multiple channels with the help of campaign manager and DV360
Create interactive ads like Parallax, Flipbook, Cue Cards, and Audio banners to engage with your target group
With audience insights and mining, you can optimise campaigns with efficiency and produce elevated results
Access a larger inventory and reach audiences across various publishers, OTT’s and audio streaming services
Secure your ads by ensure they are placed on trusted sites and eliminate the chances of ads showing on spammy websites
Precise tracking of post view and view through conversation for large scale trueview and bumper campaigns. The campaigns can be better optimized on DV360 with the help of AI & ML.
To launch a high impact branding campaign in a specific city, the main objectives were to accurately measure post-view and post-click activities, as well as consolidate media buying. Beyond this, we aimed to save advertising dollars with the help of DCM’s audience overlap report.
We executed this with 4 different solutions:
The following were the results we delivered, making the campaign a success while meeting each of our targets:
To generate awareness about the brand’s authenticity and brand identity, and to drive quality traffic to the website, our objectives were to use innovative ad formats such as Parallax in order to stand out from the crowd and attain the lowest cost per reach possible.
Our strategy to achieve the objectives was launched in 3 different ways:
Our three-pronged approach helped us drive the following successful results: