Select the Category

Top Free SEO Tools And SEO Extensions To Boost Your Organic Traffic

Every digital marketer needs these SEO tools to manage his performance and rank higher in SERPs. Find a list of the top free SEO tools here.

Content Marketing & SEO
  • 11 min read

How we Increased Transactions for a Gaming App by 3.7x at a 66% Lower Cost with Programmatic Advertising

Programmatic advertising or Programmatic marketing is an automated technique of Real-Time bidding on a specific inventory for a specific set of people. The ad marketplace runs the auction for the ad slot available on a specific publisher’s webpage (and apps) and selects the one with the highest bid to place their advertisement on the virtual […]

Digital Media Buying
  • 3 min read

How we achieved a better brand reach for Sundaram Mutual with DV360

Branding Campaigns with YouTube Trueview on DV360   YouTube Trueview campaigns on DV360 provide more precise tracking with comprehensive targeting abilities. Advertisers can leverage Google audiences, 1st Party and 3rd Party data and create combined audiences to reach just the right target audience. It can track even view-through-conversions along with click-through-conversions at scale, completed views […]

Digital Media Buying
  • 2 min read

6 Best Case Practices For Creating Thumbstopper Videos

Why Thumbstopper? The rapid rise of mobile devices as a medium of advertising has challenged all we know about how to capture attention and tell stories.  Research has shown that the average attention span of a consumer is barely 8 seconds. To put it in context, one a second less than that of a goldfish. […]

Video Marketing
  • 4 min read

7 Image SEO Tips To Follow in 2020 For Improved Ranking On SERPs

Even if you’re new to the concept of image SEO and do not understand why an article would choose to talk about image SEO tips, hang on! Correct SEO practices are a goldmine waiting to be unleashed. I’ll just start by saying – all your digital marketing efforts will go in vain if you do […]

Content Marketing & SEO
  • 5 min read

Latest Facebook & LinkedIn updates for user engagement

LinkedIn Launches “Poll” Feature For all those bogged down with content in their feed, interactive content in the form of polls are an excellent way to engage your visitors and make them feel heard. You could ask them to share their opinions or perspectives on various conversations and trending topics. Polls can also help companies […]

Social Media Marketing
  • 3 min read

Stay up to beat with the latest digital marketing trends and techniques

4 ways insight-driven marketing can drive results on digital

Gone are the days when marketing used to be about intuition and gut feelings. Today, in a world where people use their phones for about 60% of their day, it’s extremely important for brands to understand what a typical day would look like in the lives of their consumers. What time would they wake up? […]

Digital Media Buying
  • 5 min read

How can you create impactful videos during a lockdown

There are many things uniting us during this lockdown. One of which is our online content consumption, particularly videos. Does it feel like you’ve seen everything? Admit it. At some point, we’ve literally become one of the several memes we share daily. Btw, my favorite pasta sauce (Arrabbiata FYI) tells me I eat healthy, read […]

Video Marketing
  • 4 min read

Why every brand in India should leverage AR in 2020

Interest and investment in augmented reality and immersive digital marketing is greater than it’s ever been before. Through the journey of evolving brands, we have witnessed the adoption of a mobile-first creative approach. Augmented Reality marketing provides brands with a highly desired tool in their belt when it comes to driving sales and enhancing brand […]

Technology & UX
  • 6 min read

Google’s Broad Core Update – May 2020

After a core update at the start of the year in January, Google has announced the next update to its algorithms early this month, on May 4th. Each update affects Google’s search algorithms and is released with the intention to present information that is relevant and authoritative for any search result.  What does the latest […]

Content Marketing & SEO
  • 3 min read

Top Digital Marketing Courses in India

With the Indian internet population at over 550 million users (as of early 2020), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. This has led to […]

Social Beat News Social Media Marketing
  • 10 min read

How AI and first-party data can be leveraged for better audience targeting

In a constantly evolving economic landscape, there are many challenges that marketing leaders need to overcome. They are under constant pressure to improve the efficiency of marketing campaigns by lowering acquisition costs and increasing profitability. There has also been a significant shift in the data landscape along with increasing privacy concerns after the GDPR and […]

Technology & UX
  • 5 min read

TikTok Marketing – The New Era of Digital in India

The new trendsetting kid on the block, TikTok has taken the media world by storm. TikTok’s explosive growth, compared to other social media platforms, quickly made it the most downloaded app worldwide. Covering 150 countries and regions in 75 different languages across Asia, America and Europe, it gained 1.5 billion downloads quickly across the globe.  […]

Influencer Marketing Social Media Marketing
  • 6 min read

Marketing during and post Covid 19 – Guide for Indian Marketers

There are few instances in a brand’s lifetime when it encounters a real litmus test. A test to see if the brand values it professes and communicates time and again to its audience are genuine or just marketing fluff. Today, we see ourselves right in the midst of this test. As the Covid-19 coronavirus spreads […]

Influencer Marketing Social Beat News Social Media Marketing
  • 6 min read

Brands that have launched important updates during COVID-19

Brands across sectors have seen a large scale shift with the decline in the economy, which has taken a hard hit during the ongoing pandemic. And in these last few weeks, as the world has grappled with the Coronavirus and its unprecedented impact, brands have quickly stepped up to roll out important changes and updates […]

Social Media Marketing
  • 4 min read

Why a full-funnel marketing strategy on digital is a game-changer

With the advent of technology and social media, a consumer’s journey to make a purchase has become very complex. Consumers can now easily discover new brands on various social media platforms and are researching multiple brands, choosing to compare the pricing/offers before making a final decision. This new consumer decision journey has given rise to […]

Digital Media Buying Social Media Marketing Video Marketing
  • 5 min read

Voice Commerce – The Future of E-Commerce in India

By now, we’re sure you’re aware that smartphones play a huge role in driving sales in retail. But did you know that 28% of the search queries in India are done by voice? BigCommerce reports that by 2021, mobile eCommerce sales are said to account for 54% of the total eCommerce sales & it also […]

Technology & UX
  • 4 min read

Growth Marketing for Startups: Scale Your Way to the Top

A product may be extraordinary, but only a stellar marketing approach will help give it the boost it requires to get the conversation going and keep it that way. In a digital age, leveraging growth marketing to lift your startup off the ground is a powerful way to grow your user base quickly, and growth […]

Brand & Design Social Media Marketing Vernacular marketing Video Marketing
  • 7 min read

Google is testing AR powered 3D images in search for products on e-commerce sites

Augmented Reality is an interactive technology that is reshaping how customers make their decisions before a purchase. In fact, recent studies suggest that nearly 61% of online shoppers prefer brands utilising the AR tool, which can convert viewers into customers. Augmented Reality utilises advanced technology to integrate and overlap the virtual and real-world in the […]

Social Media Marketing Technology & UX
  • 2 min read

Is SEO really dying? It’s complicated

Quite possibly no other component of digital marketing has been as subjected to the imaginations of conspiracy theorists as SEO has. Almost every year, new claims come out about the death of SEO which are then consequently debunked by experts in the field. But this time, the assertion isn’t coming from marketers pushing for more […]

Content Marketing & SEO
  • 9 min read

3 evergreen marketing trends of the last decade

Marketing is all around us. It is more than the ads we see plastered across billboards, the jingles on our radios, and the ads on our TVs. With new digital platforms mushrooming, marketing has definitely evolved over the first decade of the 21st century. Having said that, there are certain aspects of marketing that form […]

Influencer Marketing Social Media Marketing Video Marketing
  • 5 min read

Taboola inventory is now directly integrated with Google DV360

As the saying goes – The world is becoming a smaller place and digitisation is definitely contributing to it. Speaking of digitization, online advertising is considered a boon for businesses to keep their audiences interested in their brands. However, targeting the right audience is the first challenge faced by advertisers. This is where Taboola emerges […]

Digital Media Buying
  • 2 min read

My Internship Experience At Social Beat : Aaratrika Chatterjee

I joined Social Beat Bangalore as a Marketing Intern for a period of 4 months. As someone with little to no experience in marketing, I was quite apprehensive of my job role in the beginning, but the assurance I had received from my manager Tejasvi Batria during the interview with regard to my learning curve […]

Social Beat News
  • < 1 min read

Social Beat organises 4th Digital Leadership Summit in Mumbai

23 January 2020, Mumbai – Social Beat’s fourth edition of its Digital Leadership Summit was held in Mumbai, in which the top industry leaders across sectors came together to share their insights and experiences, as well as forecast digital marketing trends for the future. Last year’s Summit, which was conducted in Bangalore and Mumbai, was […]

Social Beat News
  • 2 min read
WE MEAN GOOD BUSINESS