Reading Time: 4 minutes When it comes to digital marketing, we have all heard the term consumer insights used everywhere, but what are consumer insights, and how do they help a brand build a digital strategy? Let’s start with the basics and deep dive into how it can help to strategize marketing efforts. So, what exactly is consumer insight? […]

Reading Time: 8 minutes India Steps ahead into Digital advertising with Programmatic: As we all know, this pandemic situation has pushed most brands to do online marketing in order to reach out to customers. This pandemic situation has changed the way customers reach brands since all physical stores were completely shut, leaving them with only online shopping as a […]

Reading Time: 9 minutes If there is one thing Covid 19 has taught us, is that brands now have a stong and viable channel to connect directly with consumers – and that channel is digital. With thousands of direct to consumer brands springing up, setting up your online store has never been more easy. When starting out a new […]

Reading Time: 4 minutes The best marketers are the ones who constantly try to improve their craft, no matter how good they are at it already. If you are looking to read some offbeat, lesser-known marketing books that will help you in enhancing your marketing skills even more, here is a list of such books written by our very […]

Reading Time: 4 minutes Interstitial Ads: Meaning, Types and Best Practices. The pop-up ad was one of the most primitive digital ad formats used in the early days of the Internet. Users would notice large windows “popping up” in front of them we don’t see currently. Pop up blockers are created to help remove these ads. This makes the […]

Reading Time: 6 minutes Businesses in India Growing Rapidly with Third-party DMPs:   In India, businesses rely on insights from data management platforms to make informed decisions based on facts, trends, and statistical reports. However, with huge amounts of data gathering from the market, it can get difficult to store them.  Hence, third-party data management is the solution. Third-party […]

Reading Time: 2 minutes I joined Social Beat as an Analytics Intern in December 2020 during the pandemic. I came across this internship opportunity via a Linkedin post and applied for it and within a few days, I went through the process and got selected. Being a fresher and having no experience with analytics and its tools, I had […]

Reading Time: 3 minutes Have you ever started planning your market research and then realized that you don’t know which target market you need to be studying to get your desired results? Yes, me too! Whether you’re a startup or an accomplished company, asking the wrong people the right questions will always end up with a flawed analysis. So […]

Reading Time: 7 minutes B2B content marketing has always been important, but with live conferences and trade shows getting canceled, the importance of B2B content is skyrocketing. Unlike B2C sales, B2B decision-makers don’t have to deal with pushy salespeople. They tend to search and sift through information online and consume content that drives their purchase decisions.  Hence, creating targeted […]

Reading Time: 5 minutes Popular events play a vast role in capturing the consumer’s mindshare. Brands need to understand how they can leverage the topical season to drive maximum growth. Why Must Brands Leverage Topical content? Build the Top of the Funnel: With video and image ads, engaging campaigns for these events can help build massive Top of the […]