Reading Time: 7 minutes Top 6 Mobile Measurement Partners in India What is MMP?  Mobile measurement partner (MMP) is a third-party attribution platform that measures, collects and organises app data, thereby helping companies to assess the overall performance of campaigns from a single dashboard. This type of platform analyses campaign performance across various marketing channels, ad networks and media […]

Reading Time: 4 minutes Personalization overall helps in loyalty and engagement. As per Salesforce reports, 84% individuals want to be treated as a person, compared to phone number or email address. Despite the necessity of driving individualised experiences, the banking industry is struggling to keep up with retailers, media and tech companies in delivering these highly tailored interactions and […]

Reading Time: 4 minutes In order to create great digital experiences, you need to first have a great team in place. If you’re reading this, you’ve probably already come to the conclusion that you need a Martech team, whether it’s to build a brand new Martech solution or to maintain an existing strategy. Marketing automation can be proved very […]

Reading Time: 4 minutes We’ve been hearing about the benefits of 5G for a long time! The advent of 5G is supposed to have revolutionised the telecommunications industry but have you wondered why you still aren’t able to access it? We’ve had the same question in our minds and during a recent event on Propelling New Growth Opportunities in […]

Reading Time: 3 minutes With the advent of the digital era, businesses have shifted to the virtual space and content marketing is now at the crux of all brand-building endeavours. Be it product descriptions, guides, awareness content, blogs or visual creatives, with an ocean of content at the disposal of your consumers, how exactly do you highlight your brand’s […]

Reading Time: 2 minutes D2Scale is excited to have a new guiding figure in Arjun Vaidya who is going to mentor and groom them into becoming leaders in the D2C niche! He will be working with the core pillars of Social Beat’s D2C centre of excellence and guiding them through his extensive experience and accomplished success in building India’s […]

Reading Time: 4 minutes While acquiring new customers is important, retaining earlier customers is also equally vital for any business. In fact, it’s a more cost-efficient way to scale. Hence, most brands of today are focusing to improve their customer retention rate. Such customers know the service they receive from your business better than the newer customers. Moreover, their […]

Reading Time: 5 minutes Brands who advertise on Google will now have a campaign type that allows them to access the entire Google Ads inventory for a single campaign.  Google announced late last year that Performance Max will replace Smart Shopping and Local campaigns in the later half of 2022. This announcement was parallel to Google introducing this new […]

Reading Time: 8 minutes India Steps ahead into Digital advertising with Programmatic: As we all know, this pandemic situation has pushed most brands to do online marketing in order to reach out to customers. This pandemic situation has changed the way customers reach brands since all physical stores were completely shut, leaving them with only online shopping as a […]

Reading Time: 4 minutes A good email marketing strategy can help retain customers and engage with them in a productive way. However, a prerequisite to building an email marketing strategy is building a credible reputation for the IP address that will be used to send the emails out. Have you noticed that a huge chunk of emails that are […]