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My Internship Experience At Social Beat : Pinky Rout

Reading Time: 2 minutes I joined Social Beat as an Analytics Intern in December 2020 during the pandemic. I came across this internship opportunity via a Linkedin post and applied for it and within a few days, I went through the process and got selected. Being a fresher and having no experience with analytics and its tools, I had […]

Social Beat News
  • 2 min read

A Guide To Finding Your Research Target Market

Reading Time: 3 minutes Have you ever started planning your market research and then realized that you don’t know which target market you need to be studying to get your desired results? Yes, me too! Whether you’re a startup or an accomplished company, asking the wrong people the right questions will always end up with a flawed analysis. So […]

Market Research & Consumer Insights
  • 3 min read

Creating Better Content for B2B Businesses

Reading Time: 7 minutes B2B content marketing has always been important, but with live conferences and trade shows getting canceled, the importance of B2B content is skyrocketing. Unlike B2C sales, B2B decision-makers don’t have to deal with pushy salespeople. They tend to search and sift through information online and consume content that drives their purchase decisions.  Hence, creating targeted […]

Content Marketing & SEO
  • 7 min read

Scaling E-commerce Brands by leveraging on Topical content

Reading Time: 5 minutes Popular events play a vast role in capturing the consumer’s mindshare. Brands need to understand how they can leverage the topical season to drive maximum growth. Why Must Brands Leverage Topical content? Build the Top of the Funnel: With video and image ads, engaging campaigns for these events can help build massive Top of the […]

Digital Media Buying Market Research & Consumer Insights Social Media Marketing
  • 5 min read

Understanding Facebook Ads for E-commerce

Reading Time: 3 minutes Facebook Ads for e-commerce is a great way to not only generate traffic to your website but also increase sales for your brand. Running a blend of Dynamic Product Ads as well as conversion Ads for your e-commerce business can help increase your ROI on several online marketplaces. Facebook enables the retargeting of users who […]

Market Research & Consumer Insights Social Media Marketing
  • 3 min read

8 Common Market Research Mistakes

Reading Time: 4 minutes Anyone can be a market researcher with a little bit of training and understanding. One of the best practices a good researcher follows is avoiding any research blunders! To make it easy for you, we have listed down 8 of the most common mistakes made by companies during market research & how to avoid them. […]

Market Research & Consumer Insights
  • 4 min read

Stay up to beat with the latest digital marketing trends and techniques

E-Commerce in India : After an era of change

Reading Time: 4 minutes The pandemic, last year, brought about a wave of digital transformation in the country. Due to lack of choice or concerns about safety or just plain convenience, consumers started taking to digital ways to fulfill their needs. This change in behaviour boosted the growth of the e-commerce industry in India. The last few years had […]

Market Research & Consumer Insights
  • 4 min read

IPL 2021 – A Marketer’s Dreamland

Reading Time: 5 minutes IPL – it’s that time of the year again and we are as excited as you are! Yes, it’s not the same as before and we can’t cheer our favorite teams directly from the stadium but we know our enthusiasm has not died. Also, the safer we are the better, right?   Who doesn’t love […]

Market Research & Consumer Insights
  • 5 min read

Lesser known Indian marketing books that are worth reading

Reading Time: 4 minutes The best marketers are the ones who constantly try to improve their craft, no matter how good they are at it already. If you are looking to read some offbeat, lesser-known marketing books that will help you in enhancing your marketing skills even more, here is a list of such books written by our very […]

Brand & Design
  • 4 min read

Top Programmatic Advertising Platforms in India to scale your marketing

Reading Time: 8 minutes India Steps ahead into Digital advertising with Programmatic: As we all know, this pandemic situation has pushed most brands to do online marketing in order to reach out to customers. This pandemic situation has changed the way customers reach brands since all physical stores were completely shut, leaving them with only online shopping as a […]

Digital Media Buying
  • 8 min read