Numbers always have a story to tell; they give the right push and guide the carefully designed and executed marketing strategies to greater success….
Numbers always have a story to tell; they give the right push and guide the carefully designed and executed marketing strategies to greater success….
Creating a blog has become very important for every business. The actual challenge, though,…
LinkedIn, over the last few years has come a long way from being just a job search portal to a
Over the last decade, digitisation has transformed the travel industry quite dramatically. Gone are the days where travellers visit the counter to…
The e-commerce market is getting competitive by the day, and e-commerce businesses need to find unique ways to build relationships…
Over the past few years, social media marketing has been one of the key marketing strategies for leading real estate…
In Apr 2017, Social Beat in partnership with Facebook India conducted the second edition of the Digital Marketing Masterclass. With a packed audience of…
What do you get when you add a dollop of creativity, a layer of great marketing strategies and an immense helping of team effort?…
One page websites are becoming the talk of the town as many companies are switching to these. But what do they mean?…
With more customers making their purchases online, startups have now begun shifting their businesses online to make use of the large community around the…
Why content promotion is essential Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This…
There’s an app for everything these days. If you are a heavy user, you probably have numerous apps installed on your smartphone. Each app…
हर मार्केटिंग विशेषज्ञ कन्टेन्ट मार्केटिंग के महत्व को जानता है। यह ग्राहकों से जुड़ने और उन्हें जानकारी प्रदान करने का एक बेहतरीन तरीका है।…
Be it a blog, an e-mailer or even posting a simple creative online, a business reaps all the benefits of digital marketing. While the…
Effective Keyword ranking is a never-ending mystery and one that every SEO professional thrives on exploring. The technique of scratching through SERP…
“Some leaders are born women.” – Geraldine Ferraro Through the ages, men have always been considered as the breadwinners of the family, while women were…
By now many of you would have come across the latest feature released by Google Adwords called “Account Health Score for Search”….
The ninth edition of the Digital Chai Pe Charcha in Chennai was held on 25th February 2017.It received an excellent response with about 35…
The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…
The principle of User Experience has not changed in the past few decades; our approach to UX, on the other hand, is constantly evolving….
Understanding User experience and its importance The father of UX – Don Norman defines user experience as a science that encompasses all aspects of the…
Have you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or…
“Page abandonment increases with every second longer it takes for your website to load” You just created the sleekest website on WordPress that…
If you are planning to build a website in the near future, you might be confused on which platform to use. While there is…
Live Chat is an efficient communication medium for proactively engaging customers and converting them into leads. This can be done at ease with the…
Updated in June, 2017 With the global & Indian ecommerce market growing at a rapid pace, we are seeing a lot of new trends. When…
Anuradha Nair and Sunil Elango from Social Beat attended the GDayX event organized by Google Business Group – Chennai last…
Google launched a course on Digital Analytics earlier this month for analysts and digital marketers to understand the fundamentals of digital analytics….
Cart abandonment has proved to be one of the major pitfalls of ecommerce companies in India over their brick-and-mortar counterparts because there is…
An interesting article written on this subject highlights why many small and medium businesses have not…
The e-commerce market is getting competitive by the day, and e-commerce businesses need to find unique ways to build relationships…
With more customers making their purchases online, startups have now begun shifting their businesses online to make use of the large community around the…
The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…
E-Commerce Product Photographers & Studios in Mumbai According to recent statistics, more than 800 million people from Asia are expected to buy…
Below is the gist of the talk given by Mithun Sacheti on “How Digital drove the success of Carat Lane” at the
Facebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the…
The principle of User Experience has not changed in the past few decades; our approach to UX, on the other hand, is constantly evolving….
Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…
Email Marketing is one of the most actively used marketing channels. But every now then, we get queries that question the effectiveness of email…
Not so long ago, Facebook took a plunge into uncharted territories by launching Carousel Ads. Though this ad type was initially meant to showcase…
The Boston Consulting Group (BCG) in association with the Retailers Association of India, recently published a report that highlights the…
Want to maintain a good relationship with your customers and clients? The best way to do that is by constantly keeping in touch and…
Contextf At the beginning of 2015, we had spoken about how social media analytics is going to change in 2015, especially for ecommerce companies….
As shopping patterns continue to evolve, so does the payment platform and payment gateway industry that propels the former. Mobile…
You cannot acquire a customer for life. In ecommerce, loyalty is a thing of the past. Many startups and new businesses struggle to find…
Irrespective of how great your business idea is or how your e-commerce store may look and function, achieving your ROI goals majorly…
Live Chat is an efficient communication medium for proactively engaging customers and converting them into leads. This can be done at ease with the…
Creating a blog has become very important for every business. The actual challenge, though,…
One page websites are becoming the talk of the town as many companies are switching to these. But what do they mean?…
Why content promotion is essential Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This…
हर मार्केटिंग विशेषज्ञ कन्टेन्ट मार्केटिंग के महत्व को जानता है। यह ग्राहकों से जुड़ने और उन्हें जानकारी प्रदान करने का एक बेहतरीन तरीका है।…
Effective Keyword ranking is a never-ending mystery and one that every SEO professional thrives on exploring. The technique of scratching through SERP…
Content is King; a statement that has held true since the age of advertising. Like all great things, content marketing has evolved…
When it comes to search engine optimisation (SEO) and digital marketing for your business, one must pay attention to things beyond just…
The second edition of the Digital Chai Pe Charcha in Bengaluru was held on 9th Dec, 2016. We had an audience of 25 including…
Optimising your website Google search results is probably one of the most important things a brand can do. This is usually called SEO (Search…
Below is the gist of the panel discussion on Making Content Marketing work for your Brand at the Digital Leadership Summit…
It was an interesting evening spent at MDI Gurgaon with students of Consumer Behaviour. We were talking about the role of Communities, Content &…
While some might say that digital has opened the doors to online players and has blurred the existence of local retail stores,…
Online Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a…
Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…
Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be…
Social media and SEO are two interlinked strategies as both are organic driven and is dependent on fresh content appealing to the viewers. There…
“Page abandonment increases with every second longer it takes for your website to load” You just created the sleekest website on WordPress that…
86% businesses now leverage content marketing in one form or another 70% audience want to learn about products via content instead of direct…
Creating a blog has become very important for every business. The actual challenge, though,…
One page websites are becoming the talk of the town as many companies are switching to these. But what do they mean?…
Why content promotion is essential Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This…
हर मार्केटिंग विशेषज्ञ कन्टेन्ट मार्केटिंग के महत्व को जानता है। यह ग्राहकों से जुड़ने और उन्हें जानकारी प्रदान करने का एक बेहतरीन तरीका है।…
Effective Keyword ranking is a never-ending mystery and one that every SEO professional thrives on exploring. The technique of scratching through SERP…
Content is King; a statement that has held true since the age of advertising. Like all great things, content marketing has evolved…
When it comes to search engine optimisation (SEO) and digital marketing for your business, one must pay attention to things beyond just…
The second edition of the Digital Chai Pe Charcha in Bengaluru was held on 9th Dec, 2016. We had an audience of 25 including…
Optimising your website Google search results is probably one of the most important things a brand can do. This is usually called SEO (Search…
Below is the gist of the panel discussion on Making Content Marketing work for your Brand at the Digital Leadership Summit…
It was an interesting evening spent at MDI Gurgaon with students of Consumer Behaviour. We were talking about the role of Communities, Content &…
While some might say that digital has opened the doors to online players and has blurred the existence of local retail stores,…
Online Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a…
Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…
Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be…
Social media and SEO are two interlinked strategies as both are organic driven and is dependent on fresh content appealing to the viewers. There…
“Page abandonment increases with every second longer it takes for your website to load” You just created the sleekest website on WordPress that…
86% businesses now leverage content marketing in one form or another 70% audience want to learn about products via content instead of direct…
Over the past few years, social media marketing has been one of the key marketing strategies for leading real estate…
Considered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing…
The real estate industry in India and Bangalore in particular is growing rapidly with real estate companies establishing new developments in and…
Email Marketing is one of the most actively used marketing channels. But every now then, we get queries that question the effectiveness of email…
With Facebook deploying constant tweaks to its news feed algorithm, the reach of organic Facebook Page posts have dramatically dropped over the last 6-8…
Indians seem to have become increasingly comfortable making high-value purchases such as apartments and plots of land online – if the stats of the…
Marketing real estate online is known to have shown a phenomenal increase in the number of leads(by~ 300%*) that property sellers have opportunities to…
Rohit Uttamchandani, Head – Digital Marketing (Real Estate), has been featured on NDTV where he talks about the digital marketing in the real estate…
In a recent report by Assocham, it was reported that Real estate firms throughout India spend about…
The Economic Times – Real Estate & Digital Conference in New Delhi, is still a month away…
Buying a home and talking about real estate prices is a popular topic over coffee. The Real Estate Industry in India, and Chennai in…
Be it a blog, an e-mailer or even posting a simple creative online, a business reaps all the benefits of digital marketing. While the…
By now many of you would have come across the latest feature released by Google Adwords called “Account Health Score for Search”….
We are delighted to share that Social Beat and Casa Grande, a leading real estate developer in South India, were recently…
Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers…
It was a delightful day when we got the news of being invited for the Google Partner Summit and being upgraded to a…
Considered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing…
The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…
When we conducted our Indian Industry Digital Marketing Survey we found that many brands were facing challenges in measuring the return that their…
The Team at Social Beat is excited to announce that Social Beat has now gone from being an
Facebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the…
Analytics is by far one of the most important tools to help a company sell on the social media platform. Yes, driving…
The fifth edition of the Digital Chai Pe Charcha was held at our office on 9th July 2016. It received a wonderful…
Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…
The fourth edition of the Digital Chai Pe Charcha was held at Karya Space on Saturday, May 28th 2016. The turnout for this event…
ComScore recently published a report that highlights the advertising benchmarks for the year 2016. As a leading global…
On 29th April, a Friday, instead of our usual chit-chat sessions (conducted every Friday to share knowledge & learning from varied spheres of life),…
The third edition of the Digital Chai Pe Charcha, held at our office on 23rd April 2016 received a wonderful response with…
Not so long ago, Facebook took a plunge into uncharted territories by launching Carousel Ads. Though this ad type was initially meant to showcase…
Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers…
The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…
For a fashion brand to be successful, the people behind it must understand, they are not just selling a product, they are selling an…
Who doesn’t love a good story? We, humans are inherent suckers for good stories. They make us feel happy, sad, motivated, joyous, angry and…
“Once Upon A Time…” Those four words, when combined, either embraces nostalgia or a magical moment about to be told… a story!
Highlights from the Social Beat Digital Marketing Industry Report 2016: Brand Awareness & Lead Generation are the primary goals for most brands Measuring…
Much has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from…
It was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel…
India’s Silicon Valley, Bangalore boasts of over 1700 startups and is considered as the world’s second fastest growing startup ecosystem. The…
Events and Conferences are a great time to Network, Showcase your Product/Service and Learning from the best in your industry. But, choosing the best…
Have you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or…
Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be…
86% businesses now leverage content marketing in one form or another 70% audience want to learn about products via content instead of direct…
Content is any brand’s most powerful weapon which can be used to fulfill marketing and branding objectives. A strategic approach towards creating and distributing…
As shopping patterns continue to evolve, so does the payment platform and payment gateway industry that propels the former. Mobile…
Instagram allows companies to tell a visual story, to develop brands and to be engaged with customers. But just 28% of marketers currently use Instagram for their…
