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YouTube Brandcast India 2019 – Some key learnings for marketers

2019 marks the 11th year since YouTube’s entry into the Indian market. To help marketers and creators understand the massive impact YouTube has made in India and its importance in the digital ecosystem today, Youtube hosted the 2019 Brandcast in India. YouTube currently has over 265M users in the country and this number is expected […]

Video Marketing
  • 5 min read

Is SEO really dying? It’s complicated

Quite possibly no other component of digital marketing has been as subjected to the imaginations of conspiracy theorists as SEO has. Almost every year, new claims come out about the death of SEO which are then consequently debunked by experts in the field. But this time, the assertion isn’t coming from marketers pushing for more […]

SEO & Content Marketing
  • 9 min read

Facebook to replace relevance score with 3 new metrics

As a ground-breaking development, Facebook is replacing its relevance score -the ad metric that measures the success of your ad campaign with more measurable metrics. Facebook is retiring this score at the end of April and is replacing it with three different granular metrics such as: Quality ranking: A metric that measures the quality of […]

Social Media Marketing
  • 2 min read

Top Digital Marketing Courses in India

With the Indian internet population at over 500 million users (as of early 2019), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. This has led to […]

Social Media Marketing
  • 10 min read

Vox-pop videos: A pop of engagement in your video campaigns

What was the last post you engaged with on Social Media? If your answer begins with the phrase “A video on…”, then you are among the 80% of Internet users who engage with this popular format of content on a daily basis. Compelling videos are undoubtedly the best way to grab the attention of your […]

Social Media Marketing Video Marketing
  • 4 min read

Digital marketing for Doctors: Tips to market your medical practice

Digital marketing for doctors can be tricky. This is particularly because medical professionals need to go the extra mile to build a sense of trust and assurance with potential patients in the online space. Whether you are a practitioner or looking for ways to improve the visibility of your clinic, it is important to incorporate […]

Brand & Design SEO & Content Marketing Social Media Marketing
  • 6 min read

Stay up to beat with the latest digital marketing trends and techniques

Digital marketing for Jewellery: A complete guide

A good digital marketing strategy is one that empowers your brand, but a great digital marketing strategy is one that empowers your consumer. This saying is particularly true if you belong to the jewellery industry – where the customer is queen! Today, digital marketing for jewellery brands is no longer an option – it is […]

Brand & Design SEO & Content Marketing Social Media Marketing
  • 6 min read

9 digital marketing trends in India that will shape 2019

It’s no secret that the world of digital marketing is constantly in a state of flux. What works today might be completely obsolete tomorrow. If your brand is still continuing to use the same techniques in 2019 as you did in the previous year, expect to see declining results. To ensure your brands stay on […]

Digital Media Buying Multilingual marketing Video Marketing
  • 6 min read

Top 10 Digital Marketing Blogs in India – 2019 Edition

A while ago, we shared the worlds’ best digital marketing blogs which covered a comprehensive range of the kind of content that is being created and shared worldwide. And then we got to wondering, how well-versed in the Indian market with the digital era? An increasing number of Indian brands are going digital and the key […]

Social Media Marketing
  • 4 min read

All you need to know about non skippable in-stream ads

As a landmark development, YouTube has now expanded its non-skippable ad format to more creators, brands and advertisers who are looking to monetise their content. One of the many advantages of non-skippable ads is that your brand can reach its target audience with a complete message.  Also, since there is no option to skip the […]

Digital Media Buying Video Marketing
  • 3 min read

Social Beat’s new video compares road safety to office etiquette

Road safety has become more important over the years as the number of cars on the road has continued to increase. Traffic safety is essential as it helps prevent drivers of vehicles from causing accidents and hitting pedestrians. Laws are enforced to ensure the safe and efficient flow of traffic. Social Beat recently did a […]

Social Beat News Social Media Marketing
  • 1 min read

Future of digital – AI, AR & Vernacular – Digital Leadership Summit Mumbai

As a part of our Second Digital Leadership Summit at Mumbai, a panel discussion was held on the future trends of digital marketing – AI, augmented reality and vernacular content. The two panellists were Ms Channan Sawhney – Head, Digital Marketing, Johnson & Johnson and Mr. Prathyush Kukreja – Head, Product Monetisation at Haptik. The […]

Multilingual marketing Social Beat News
  • 5 min read

Social Beat Earns a Shopping Advertising Specialisation Badge

We are excited to announce that Social Beat has earned the Google Premier Partner Shopping Ads Skills for Google Ads/Pay Per Click Advertising. Our newly acquired Google Premier Partner badge for Shopping Ads certifies that we have demonstrated expertise and sustained client performance in shopping advertising. What are Google Shopping Ads? Unlike traditional text ads […]

Digital Media Buying Social Beat News
  • 2 min read

How digital marketing will transform real estate industry in 2019

Marketing for any product or service digitally has now become mandatory. With over 234 million internet users currently, the digital market has really opened up a plethora of opportunities for brands today. Real estate is one such industry that has really benefitted from the digital marketing wave. According to research, around 92% of potential buyers do vigorous […]

Social Media Marketing
  • 12 min read

10 Best E-commerce platforms for your online store

Updated in Feb, 2019 With the global & Indian ecommerce market growing at a rapid pace, we are seeing a lot of new trends. When starting out a new ecommerce venture, there are a lot of elements that need to be figured out – right from the ecommerce platform (which this post explains in detail), payment gateway […]

UX & Web Design
  • 8 min read

How a masthead ad for Sundaram Mutual delivered phenomenal results

YouTube might have initially been conceptualised as a platform for users to upload and share videos with friends, but today it has evolved into the second largest search engine in the world. This platform has also been quickly gaining popularity among the Indian internet audience. At the YouTube Brandcast 2018, it was revealed that an […]

Digital Media Buying
  • 2 min read

Unlocking growth through innovation – Digital Leadership Summit Mumbai

The recently concluded second edition of our Digital Leadership Summit held in Mumbai saw many industry leaders sharing key insights and discussing trends in the digital marketing landscape. Among our speakers was Mr Abraham Alapatt – President and Group Head: Marketing, Service Quality, Value Added Services and Innovation at Thomas Cook. Mr Alapatt spoke about […]

Social Beat News
  • 3 min read

Building a brand through digital – Digital Leadership Summit Mumbai

One of the key highlights of the Digital Leadership Summit held in Mumbai was the panel discussion on the topic ‘Building a brand through digital marketing – Pushing the Frontiers’. The discussion moderated by Mr Suneil Chawla, the Co-Founder of Social Beat, had two reputed panellists: Mr Ajith Narasimhan from Sundaram Mutual Fund and Mr […]

Social Beat News
  • 4 min read

7 tips to create compelling videos that convert

Looking for ways to create thumb-stopping content for your brand? Then videos are definitely your best bet! Video content was one of the biggest digital marketing trends of 2018 and is here to stay. Thanks to the cheaper data plans available in the market today, videos can easily be streamed online, without any hassle, on […]

Brand & Design Social Media Marketing Video Marketing
  • 6 min read

Top Marketing Events in Bangalore

Events and conferences are a great time to network, showcase your product/service and learn from the best in the industry. However, choosing the best marketing events to attend can get a bit tricky. From the line-up of keynote speakers to the panel discussions held, there are a number of factors you need to consider before […]

Social Media Marketing
  • 3 min read

ROI Through Digital Marketing – Digital Leadership Summit Mumbai

The second edition of our Digital Leadership Summit was a grand success with key insights shared by industry leaders from across India. Among the interesting topics discussed, one of the panel discussions was on ROI through digital marketing videos. The panel was moderated by Vikas Chawla and our panellists included Pradeep Nidamarthi of Reliance Capital, […]

Social Beat News
  • 5 min read

The Womenwill Leadership Workshop by Google – For women, by women

The Womenwill Leadership Workshop was an initiative conducted by Google. The world’s most used search engine had invited its premium partners to nominate the inspiring female leaders of their organisations. Rachna Ganatra – Head of Strategy and Business Development – represented Social Beat in the workshop. The event was geared towards understanding gender disparity issues […]

Social Beat News
  • 3 min read

Vernacular videos for brand awareness – A case study

Ashok Leyland is a pioneer in the commercial vehicle space and is the 12th largest manufacturer of trucks and 4th largest manufacturer of buses in the world. Below is a case study of a video campaign we executed for them. Objective Being one of the leading manufacturers of trucks in the nation, Ashok Leyland wanted […]

Brand & Design Multilingual marketing Video Marketing
  • 2 min read

YouTube Stories: A brand new effective tool for community engagement

YouTube is going the extra mile to maintain its position as the world’s second most used search engine with the introduction of their Instagram-like stories feature, available exclusively on mobile. According to YouTube Brandcast 2018, 225 million active Indian users access the platform through their phones on a monthly basis, making this feature the need […]

Digital Media Buying Social Media Marketing
  • 3 min read
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