Reading Time: 4 minutes Interstitial Ads: Meaning, Types and Best Practices. The pop-up ad was one of the most primitive digital ad formats used in the early days of the Internet. Users would notice large windows “popping up” in front of them we don’t see currently. Pop up blockers are created to help remove these ads. This makes the […]

Reading Time: 6 minutes Businesses in India Growing Rapidly with Third-party DMPs:   In India, businesses rely on insights from data management platforms to make informed decisions based on facts, trends, and statistical reports. However, with huge amounts of data gathering from the market, it can get difficult to store them.  Hence, third-party data management is the solution. Third-party […]

Reading Time: 2 minutes I joined Social Beat as an Analytics Intern in December 2020 during the pandemic. I came across this internship opportunity via a Linkedin post and applied for it and within a few days, I went through the process and got selected. Being a fresher and having no experience with analytics and its tools, I had […]

Reading Time: 3 minutes Have you ever started planning your market research and then realized that you don’t know which target market you need to be studying to get your desired results? Yes, me too! Whether you’re a startup or an accomplished company, asking the wrong people the right questions will always end up with a flawed analysis. So […]

Reading Time: 7 minutes B2B content marketing has always been important, but with live conferences and trade shows getting canceled, the importance of B2B content is skyrocketing. Unlike B2C sales, B2B decision-makers don’t have to deal with pushy salespeople. They tend to search and sift through information online and consume content that drives their purchase decisions.  Hence, creating targeted […]

Reading Time: 5 minutes Popular events play a vast role in capturing the consumer’s mindshare. Brands need to understand how they can leverage the topical season to drive maximum growth. Why Must Brands Leverage Topical content? Build the Top of the Funnel: With video and image ads, engaging campaigns for these events can help build massive Top of the […]

Reading Time: 3 minutes Facebook Ads for e-commerce is a great way to not only generate traffic to your website but also increase sales for your brand. Running a blend of Dynamic Product Ads as well as conversion Ads for your e-commerce business can help increase your ROI on several online marketplaces. Facebook enables the retargeting of users who […]

Reading Time: 4 minutes Anyone can be a market researcher with a little bit of training and understanding. One of the best practices a good researcher follows is avoiding any research blunders! To make it easy for you, we have listed down 8 of the most common mistakes made by companies during market research & how to avoid them. […]

Reading Time: 4 minutes The pandemic, last year, brought about a wave of digital transformation in the country. Due to lack of choice or concerns about safety or just plain convenience, consumers started taking to digital ways to fulfill their needs. This change in behaviour boosted the growth of the e-commerce industry in India. The last few years had […]

Reading Time: 5 minutes IPL – it’s that time of the year again and we are as excited as you are! Yes, it’s not the same as before and we can’t cheer our favorite teams directly from the stadium but we know our enthusiasm has not died. Also, the safer we are the better, right?   Who doesn’t love […]