Exploring the intersection of
everything that’s digital

Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal.  We predict 6 big shifts in the marketing space in the coming year:  Search will move from keywords to GEO and LLM-led answers.  Creators will become hyper-local, while their AI avatars scale storytelling.  AI agents will run operations quietly in the background.  AI-generated […]

Reading Time: 11 minutesSocial Beat is excited to launch its updated version of the AI-first media & programmatic solution, PRISM. It now combines Media Brain & SB Studio. One plan. One frequency cap. One set of reconciled numbers — and a creative intelligence that rebuilds the ad from the same performance data. The problem we built for A […]

Reading Time: 7 minutesInfluencer marketing in India has reached a critical tipping point. With millions of active creators across Instagram and YouTube and even platforms like LinkedIn & Amazon, campaign teams aren’t struggling to find creators—they are struggling to choose the right ones. Traditional discovery tools simply hand over massive directories, leaving planners to spend days manually vetting […]

Reading Time: 7 minutesFrom brief to governed creative: how Social Beat uses generative AI to build, test, optimize, and scale advertising creative. Creative production is becoming the new bottleneck in digital advertising. As platforms like Google and Meta automate targeting, bidding, and optimization, creative assets increasingly drive attention, clicks, and conversions. The challenge for brands is creating enough […]

Reading Time: 7 minutesMost AI SEO tools answer one question and stop there. Does the model mention your brand or not? That’s the easy half. Lily Ray’s research showed a brand can sit inside a “best of” list that the same model then ignores the moment it actually makes a recommendation. Share of citation looks good on a […]

Reading Time: 9 minutesThe integrated read from the 17th Digital Leadership Summit. Bengaluru, 31 July 2026. We ran the 17th edition of the Digital Leadership Summit at the Taj MG Road in Bengaluru on 31 July, together with Google and Cheil. The theme on the invite read Building Brands for the Next Decade. Nine sessions, a room full […]

Reading Time: 7 minutesTheme three of three from the 17th Digital Leadership Summit, hosted by Social Beat with Google India and Cheil at the Taj MG Road, Bengaluru, on 31 July 2026. Most debates about AI in marketing end up in one of two camps. One side says the machines will soon run the whole function. The other […]

Reading Time: 7 minutesTheme two of three from the 17th Digital Leadership Summit, Bengaluru, 31 July 2026. The most useful thing said all day came from a B2B software company, and it was about people who are not paid anything. Brand trust gets discussed in Indian marketing as if it were a media outcome. Run enough campaigns, keep […]

Reading Time: 7 minutesTheme one of three from the 17th Digital Leadership Summit. Bengaluru, 31 July 2026. Two of the sharpest consumer brands in the room last Friday built their early businesses on speed. Both spent this year pulling speed out of the promise. First Club, the Bengaluru grocery brand, has decided the words “quick commerce” will not […]

Reading Time: 4 minutesIt is how visibility and authority are measured in the age of AI. Instead of focusing solely on search rankings or clicks, brands now need to ensure their content is cited and recognized inside AI generated answers, where users are increasingly getting information directly. Generative Engine Optimization (GEO) isn’t just a new term marketers need […]

Reading Time: 6 minutesThe AI overview is a new SERP feature that provides AI-generated summaries for your query. This feature is set to change the SERP landscape and how we approach traditional SEO. So how can you optimize your content to rank on Google search’s AI overview?   Include relevant keywords Write high-quality and authoritative content Answer user […]