With the Indian internet population at over 550 million users (as of Jun 2020), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. Owing to Covid 19 […]

Are you looking out for some really interesting, inspirational and power-packed events? Thanks to Covid 19, all of it has now moved online. Check out digital marketing webinars being done by Social Beat and DigiGrad. Once larger physical events are allowed, you could possibly attend some of the biggest marketing and digital marketing events in […]

Einstein once said ‘The important thing is not to stop questioning’ But does the count matter? Does every question lead us to the desired learning? The trick is not in asking questions but knowing how to ask the right questions.  Holistic market research requires us to either own that skill or learn it. This is […]

As shopping patterns continue to evolve thanks to Covid 19, even mobile and digital wallets in india have evolved with it. With UPI making payments seamless, mobile wallets and digital payment apps have been surpassing credit card usage and is slowly beginning to replace the traditional payment methods. A mobile wallet or digital wallet, in […]

If there is one thing Covid 19 has taught us, is that brands now have a stong and viable channel to connect directly with consumers – and that channel is digital. With thousands of direct to consumer brands springing up, setting up your online store has never been more easy. When starting out a new […]

Why Thumbstopper? The rapid rise of mobile devices as a medium of advertising has challenged all we know about how to capture attention and tell stories.  Research has shown that the average attention span of a consumer is barely 8 seconds. To put it in context, one a second less than that of a goldfish. […]

Programmatic advertising or Programmatic marketing is an automated technique of Real-Time bidding on a specific inventory for a specific set of people. The ad marketplace runs the auction for the ad slot available on a specific publisher’s webpage (and apps) and selects the one with the highest bid to place their advertisement on the virtual […]

You don’t watch a show on Netflix without doing thorough research about it, do you? Then why compromise on research when it comes to marketing your product or brand digitally. While the internet has taken over the marketing world completely, good market research is still in trend. Market research plays an extensive role in digital […]

The Digital Leadership Summit 2020 by Social Beat was conducted online due to the pandemic. The agenda was to discuss the current and future trends of digital marketing. The whole country has gone digital these past few months and the discussion enlightened the road ahead. The program commenced with the National Anthem after which the […]

“Running a company on market research is like driving while looking in the rearview mirror”, says Anita Roddick and we couldn’t agree more. To break down what market research is in a simpler form, it is considered the backbone of any business. When you first think of a business idea or come across a business opportunity […]

According to Cisco, by 2022, 82 percent of the global internet traffic will come from video streaming and downloads(2019). Video Content Marketing is not a new development as we’ve witnessed these video ads on television for a long time. But with the commencement of the accelerated internet and with brands trying to bid for the consumer’s limited […]

Since its advent into the digital world, YouTube has been a space that people often turn to, for information as well as entertainment. The world’s largest video platform has been a launchpad for artists and creators worldwide, giving them a chance to build their community and connect with a wide audience. A long list of […]

Are you wondering how to learn social media marketing? You’ve landed on the right page.  Social Media Marketing is becoming one of the fastest-growing aspects of Digital Marketing, which enables marketers to increase their brand awareness to a greater extent. Covid 19 has only accelerated this trend even further.  Marketing through Social Media is important […]

With our workplaces and schools confined to our homes, group chats and video calls are the new normal post the spread of the coronavirus. Thanks to this, we have numerous video communication platforms, from both new and old brands, becoming a staple in our household. Currently, the Zoom meetings app sits at No.1 on the […]

Most of us are easing into the new normal, but we can’t help but wonder if we will go back to our way of life before the COVID-19 outbreak struck us. While some countries are quickly recovering from the virus attack, it is far from over for a few as they are still grappling with […]

What is programmatic advertising? Programmatic advertising is not as complex as it sounds. It is a way to buy automatically & manage digital campaigns, rather than buying them from publishers directly. Programmatic advertising is an automatic approach of RTB, which will be used on a particular inventory for a particular set of users.  Demystifying the […]

With the deadly virus and the national lockdown upon us, there has been very little to look forward to during this year. But thanks to OTT (Over the Top) platforms and the nation’s undying love for cricket, we are now anticipating the return of the fun-filled Indian Premier League (IPL) in the second half of […]

When you live the brand, it is so much easier to build it. Simeran Bhasin, Co-Founder of Innerwear Brand, BRAG, has lived by this policy that has constantly helped her gain over two decades of experience with brands across diverse consumer segments including kids, youth, and luxury. After having worked with Fastrack by Titan, Manipal […]

Facebook has launched Instagram Reels which is a 15-second short video post that can be shared on your story, feed or in the explore section.

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Branding Campaigns with YouTube Trueview on DV360   YouTube Trueview campaigns on DV360 provide more precise tracking with comprehensive targeting abilities. Advertisers can leverage Google audiences, 1st Party and 3rd Party data and create combined audiences to reach just the right target audience. It can track even view-through-conversions along with click-through-conversions at scale, completed views […]

Even if you’re new to the concept of image SEO and do not understand why an article would choose to talk about image SEO tips, hang on! Correct SEO practices are a goldmine waiting to be unleashed. I’ll just start by saying – all your digital marketing efforts will go in vain if you do […]

How a business will progress heavily depends on how it’s marketed, and in the 21st century, email marketing is one of the best methods. The invention of email marketing has eliminated the necessity to print out thousands of banners and posters, as it can reach beyond borders. However, this doesn’t imply that this comes free […]

Programmatic advertising leverages the power of automated bidding for inventory in real time, which helps advertisers in delivering faster and smarter campaigns. India has seen exponential growth in programmatic advertising with 80% of the advertisers seeing efficient gains due to its effectiveness and the control it gives. The adoption of programmatic advertising in India is […]