Reading Time: 6 minutesThe AI overview is a new SERP feature that provides AI-generated summaries for your query. This feature is set to change the SERP landscape and how we approach traditional SEO. So...
Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to GEO and LLM-led answers. Creators will become hyper-local, while their AI avatars scale storytelling. AI agents will run operations quietly in the background. AI-generated […]
Reading Time: 9 minutesThe integrated read from the 17th Digital Leadership Summit. Bengaluru, 31 July 2026. We ran the 17th edition of the Digital Leadership Summit at the Taj MG Road in Bengaluru on 31 July, together with Google and Cheil. The theme on the invite read Building Brands for the Next Decade. Nine sessions, a room full […]
Reading Time: 7 minutesTheme three of three from the 17th Digital Leadership Summit, hosted by Social Beat with Google India and Cheil at the Taj MG Road, Bengaluru, on 31 July 2026. Most debates about AI in marketing end up in one of two camps. One side says the machines will soon run the whole function. The other […]
Reading Time: 7 minutesTheme two of three from the 17th Digital Leadership Summit, Bengaluru, 31 July 2026. The most useful thing said all day came from a B2B software company, and it was about people who are not paid anything. Brand trust gets discussed in Indian marketing as if it were a media outcome. Run enough campaigns, keep […]
Reading Time: 7 minutesTheme one of three from the 17th Digital Leadership Summit. Bengaluru, 31 July 2026. Two of the sharpest consumer brands in the room last Friday built their early businesses on speed. Both spent this year pulling speed out of the promise. First Club, the Bengaluru grocery brand, has decided the words “quick commerce” will not […]
Reading Time: 4 minutesIt is how visibility and authority are measured in the age of AI. Instead of focusing solely on search rankings or clicks, brands now need to ensure their content is cited and recognized inside AI generated answers, where users are increasingly getting information directly. Generative Engine Optimization (GEO) isn’t just a new term marketers need […]
Reading Time: 7 minutesTop 6 Mobile Measurement Partners in India What is MMP? Mobile measurement partner (MMP) is a third-party attribution platform that measures, collects and organises app data, thereby helping companies to assess the overall performance of campaigns from a single dashboard. This type of platform analyses campaign performance across various marketing channels, ad networks and media […]
Reading Time: 4 minutesPersonalization overall helps in loyalty and engagement. As per Salesforce reports, 84% individuals want to be treated as a person, compared to phone number or email address. Despite the necessity of driving individualised experiences, the banking industry is struggling to keep up with retailers, media and tech companies in delivering these highly tailored interactions and […]
Reading Time: 4 minutesIn order to create great digital experiences, you need to first have a great team in place. If you’re reading this, you’ve probably already come to the conclusion that you need a Martech team, whether it’s to build a brand new Martech solution or to maintain an existing strategy. Marketing automation can be proved very […]
Reading Time: 9 minutesQuick Links Rise of Business Messaging/Chatbots | Marketing Automation- Ally to Brands | AI-Tailored Creative Personalisation | The Metaverse and Marketing | CEOs to Become the Face of Brands | Rise of CDPs “Change” an inevitable part of life that ensures that we evolve and are ready to adapt to newer things is also applicable […]