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Facebook to replace relevance score with 3 new metrics

As a ground-breaking development, Facebook is replacing its relevance score -the ad metric that measures the success of your ad campaign with more measurable metrics. Facebook is retiring this score at the end of April and is replacing it with three different granular metrics such as: Quality ranking: A metric that measures the quality of […]

Social Media Marketing
  • 2 min read

Top Digital Marketing Courses in India

With the Indian internet population at over 500 million users (as of early 2019), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. This has led to […]

Digital Media Buying Social Media Marketing
  • 10 min read

Digital marketing for Jewellery: A complete guide

A good digital marketing strategy is one that empowers your brand, but a great digital marketing strategy is one that empowers your consumer. This saying is particularly true if you belong to the jewellery industry – where the customer is queen! Today, digital marketing for jewellery brands is no longer an option – it is […]

Brand & Design SEO & Content Marketing Social Media Marketing
  • 6 min read

9 digital marketing trends in India that will shape 2019

It’s no secret that the world of digital marketing is constantly in a state of flux. What works today might be completely obsolete tomorrow. If your brand is still continuing to use the same techniques in 2019 as you did in the previous year, expect to see declining results. To ensure your brands stay on […]

Digital Media Buying Multilingual marketing Video Marketing
  • 6 min read

Top 10 Digital Marketing Blogs in India – 2019 Edition

A while ago, we shared the worlds’ best digital marketing blogs which covered a comprehensive range of the kind of content that is being created and shared worldwide. And then we got to wondering, how well-versed in the Indian market with the digital era? An increasing number of Indian brands are going digital and the key […]

Digital Marketing Social Media Marketing
  • 4 min read

All you need to know about non skippable in-stream ads

As a landmark development, YouTube has now expanded its non-skippable ad format to more creators, brands and advertisers who are looking to monetise their content. One of the many advantages of non-skippable ads is that your brand can reach its target audience with a complete message.  Also, since there is no option to skip the […]

Digital Media Buying Video Marketing
  • 3 min read

Stay up to beat with the latest digital marketing trends and techniques

Social Beat’s new video compares road safety to office etiquette

Road safety has become more important over the years as the number of cars on the road has continued to increase. Traffic safety is essential as it helps prevent drivers of vehicles from causing accidents and hitting pedestrians. Laws are enforced to ensure the safe and efficient flow of traffic. Social Beat recently did a […]

Social Beat News Social Media Marketing
  • 1 min read

Future of digital – AI, AR & Vernacular – Digital Leadership Summit Mumbai

As a part of our Second Digital Leadership Summit at Mumbai, a panel discussion was held on the future trends of digital marketing – AI, augmented reality and vernacular content. The two panellists were Ms Channan Sawhney – Head, Digital Marketing, Johnson & Johnson and Mr. Prathyush Kukreja – Head, Product Monetisation at Haptik. The […]

Multilingual marketing Social Beat News
  • 5 min read

Social Beat Earns a Shopping Advertising Specialisation Badge

We are excited to announce that Social Beat has earned the Google Premier Partner Shopping Ads Skills for Google Ads/Pay Per Click Advertising. Our newly acquired Google Premier Partner badge for Shopping Ads certifies that we have demonstrated expertise and sustained client performance in shopping advertising. What are Google Shopping Ads? Unlike traditional text ads […]

Digital Media Buying Social Beat News
  • 2 min read

How digital marketing will transform real estate industry in 2019

Marketing for any product or service digitally has now become mandatory. With over 234 million internet users currently, the digital market has really opened up a plethora of opportunities for brands today. Real estate is one such industry that has really benefitted from the digital marketing wave. According to research, around 92% of potential buyers do vigorous […]

Digital Media Buying Social Media Marketing
  • 12 min read

10 Best E-commerce platforms for your online store

Updated in Feb, 2019 With the global & Indian ecommerce market growing at a rapid pace, we are seeing a lot of new trends. When starting out a new ecommerce venture, there are a lot of elements that need to be figured out – right from the ecommerce platform (which this post explains in detail), payment gateway […]

UX & Web Design
  • 8 min read

Unlocking growth through innovation – Digital Leadership Summit Mumbai

The recently concluded second edition of our Digital Leadership Summit held in Mumbai saw many industry leaders sharing key insights and discussing trends in the digital marketing landscape. Among our speakers was Mr Abraham Alapatt – President and Group Head: Marketing, Service Quality, Value Added Services and Innovation at Thomas Cook. Mr Alapatt spoke about […]

Digital Marketing Social Beat News
  • 3 min read

Building a brand through digital – Digital Leadership Summit Mumbai

One of the key highlights of the Digital Leadership Summit held in Mumbai was the panel discussion on the topic ‘Building a brand through digital marketing – Pushing the Frontiers’. The discussion moderated by Mr Suneil Chawla, the Co-Founder of Social Beat, had two reputed panellists: Mr Ajith Narasimhan from Sundaram Mutual Fund and Mr […]

Digital Marketing Social Beat News
  • 4 min read

7 tips to create compelling videos that convert

Looking for ways to create thumb-stopping content for your brand? Then videos are definitely your best bet! Video content was one of the biggest digital marketing trends of 2018 and is here to stay. Thanks to the cheaper data plans available in the market today, videos can easily be streamed online, without any hassle, on […]

Brand & Design Social Media Marketing Video Marketing
  • 6 min read

ROI Through Digital Marketing – Digital Leadership Summit Mumbai

The second edition of our Digital Leadership Summit was a grand success with key insights shared by industry leaders from across India. Among the interesting topics discussed, one of the panel discussions was on ROI through digital marketing videos. The panel was moderated by Vikas Chawla and our panellists included Pradeep Nidamarthi of Reliance Capital, […]

Social Beat News
  • 5 min read

Vernacular videos for brand awareness – A case study

Ashok Leyland is a pioneer in the commercial vehicle space and is the 12th largest manufacturer of trucks and 4th largest manufacturer of buses in the world. Below is a case study of a video campaign we executed for them. Objective Being one of the leading manufacturers of trucks in the nation, Ashok Leyland wanted […]

Brand & Design Multilingual marketing Video Marketing
  • 2 min read

YouTube Stories: A brand new effective tool for community engagement

YouTube is going the extra mile to maintain its position as the world’s second most used search engine with the introduction of their Instagram-like stories feature, available exclusively on mobile. According to YouTube Brandcast 2018, 225 million active Indian users access the platform through their phones on a monthly basis, making this feature the need […]

Digital Media Buying Social Media Marketing
  • 3 min read

Digital Marketing for Pharma: Why Your Brand Can’t Afford to Neglect It

Digital marketing will be the next frontier for pharmaceutical companies as many of them are scaling up their consumer businesses and introducing an array of consumer brands. Traditionally, marketing innovation in the pharmaceutical industry has been stunted by heavy regulatory restrictions. Historically, pharmaceutical companies have had little to no interaction with their end-users-patients-since they depended […]

Brand & Design Digital Marketing
  • 9 min read

WhatsApp for business in India: Everything you need to know

Since it first launched, WhatsApp has quickly taken over SMS as the most preferred form of messaging among Indians. WhatsApp currently has 225+ million users in India, which is around half of the total number of internet users in the country.  It a mobile app that’s here to stay in India.The growing number of Indians […]

Digital Media Buying
  • 7 min read

Top Digital Marketing Events in India in 2019

Are you looking out for some really interesting, inspirational and power packed events? Attend some of the biggest marketing and digital marketing events in Mumbai, Delhi, Bangalore and other parts of India; that not just inspire but also give you an opportunity to network with the best marketers in the country. It’s an opportunity to […]

Digital Marketing Social Media Marketing
  • 7 min read

Social Beat wins for Mobile Innovation at Google Premier Partner Awards

Since becoming a Google Premier Partner, Social Beat has strived to push the boundaries in digital marketing to deliver the best ROI for our clients. We are happy to announce that after being nominated as a finalist for the Mobile and Display Innovation 2018 by Google, our consistent efforts have been rewarded! Social Beat has been […]

Digital Media Buying Social Beat News
  • 3 min read

Scaling your business through Google – Digital Leadership Summit Mumbai

The second edition of our Digital Leadership Summit was a grand success with key insights shared by industry leaders from across the nation. Mr Omkar Rajadhyaksha – Managed Partners Lead, New Business at Google – was our first speaker who threw light on the strategic methods brands can take up to grow their business through […]

Digital Media Buying Social Beat News
  • 5 min read

David Appasamy named among the 50 most influential strategy leaders

The World Marketing Congress and CMO Asia recognised the 50 most influential strategy leaders around the globe at the Mobile and Digital Marketing Summit 2018 held on the 27th of November at Taj Land’s End, Bandra, Mumbai. We are extremely happy to announce that Mr David Appasamy – Head of Brand and Strategy, Social Beat […]

Social Beat News
  • 2 min read

Facebook Updates Instant Experiences: Why Your Brand Should Care

With 300 million active Indian users from diverse backgrounds, Facebook is one of the best platforms for brands to reach their target audience. However, the competition is undeniably high and brands need to constantly look out for ways to stand out. One of the most effective ways for brands to capture their audience’s attention completely […]

Social Media Marketing
  • 4 min read
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