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Google adds a new feature to image search: Swipe to Visit

  It is safe to say that the user experience offered by the digital assets of a brand either makes or breaks its online image. The exponential growth of mobile users in the past few years has made it imperative for companies to up their game while engaging with the next billion internet users. This […]

UX & Web Design
  • 2 min read

Suneil Chawla participates in the Pitch CMO Summit in Bangalore

Suneil Chawla recently participated in the Pitch CMO Summit 2019 held in Bangalore. The Pitch CMO Summit is a flagship property of exchange4media group, and the presenting partner for the event was The Hindu. Each year the summit focuses on current and relevant marketing topics, in the transforming global market. This year’s theme for the […]

Social Beat News
  • 1 min read

Google introduces AMP for emails

Page loading speed and mobile-friendliness have been among the most important Google ranking factors. To combine the two, Google has worked towards making mobile pages load faster with the help of an open-source framework which is called AMP (Accelerated Mobile Pages). AMP is considered to be one of the best ways to build good web […]

SEO & Content Marketing
  • 3 min read

Social Beat bags top awards at Maddys 2019

2nd April 2019: Social Beat, one of India’s leading digital marketing agencies,  bagged two top awards in the ‘Digital’ category at the recently held ‘Maddys 2019’ in Chennai. The first, a Gold Award, is for the Best Use of Digital for Klay Schools, and the second, a Bronze, for the Best Digital Public Service for […]

Digital Media Buying Social Beat News
  • 2 min read

Multilingual Marketing: The Special Ingredient your Digital Marketing Strategy Needs

India’s regional language internet users are estimated to grow at a CAGR of 18% versus English language users at 3%. In fact, by 2012, 9 out of 10 new internet users will browse the internet in their own vernacular. Affordable smartphones and low-cost data plans have also acted as catalysts, further driving the growth of […]

Multilingual marketing
  • 1 min read

Digital Transformation of B2B Customer Experience – Digital Leadership Summit

Social Beat recently concluded the Digital Leadership Summit for 2019 held at Bangalore. The event was a grand success. With industry leaders sharing their insights. Mr. Atin Chhabra – General Manager, Marketing at Schneider Electric shed light on the digital transformation of B2B Customer Experience for large and diverse organizations like Schneider Electric. Here are […]

Social Beat News Social Media Marketing
  • 4 min read

Stay up to beat with the latest digital marketing trends and techniques

Leveraging LinkedIn for B2C – Digital Leadership Summit Bangalore

The Digital Leadership Summit 2019 held at Bangalore was a massive success, to say the least. With insights shared by leaders of the industry. Mr. Ishan Gupta – Agency Lead,  New Business at LinkedIn shed light on how companies and B2C brands can use LinkedIn as a platform to grow their business and how leveraging […]

Social Media Marketing
  • 4 min read

LinkedIn Now allows Marketers to Target Ads to ‘Lookalike Audiences’

Over the last two years, LinkedIn has become a go-to advertising platform, especially for the B2B segments. With new features such as lead ads and matched audience, advertisers have been able to reach a qualified target audience at a competitive cost per leads.  In an effort to constantly improve the ad platform, LinkedIn has recently […]

Social Media Marketing
  • 2 min read

YouTube Brandcast India 2019 – Some key learnings for marketers

2019 marks the 11th year since YouTube’s entry into the Indian market. To help marketers and creators understand the massive impact YouTube has made in India and its importance in the digital ecosystem today, Youtube hosted the 2019 Brandcast in India. YouTube currently has over 265M users in the country and this number is expected […]

Video Marketing
  • 5 min read

Social Beat featured in Insights Success magazine

Our co-founders, Suneil and Vikas Chawla, were recently featured in the March 2019 edition of Insights Success magazine, as part of “The Top Ten Mind-Blowing Corporate Media Solutions Provider”. Digital solutions today are an indispensable part of any brand or company’s marketing mix. While there are several digital agencies in India, the founding brothers spoke […]

Social Beat News
  • 1 min read

Featured Snippet: How to ace the coveted Answer Box on Google

If you’re trying to successfully drive traffic to your website’s blog page, getting to the top of Google’s search results is your biggest task. However, if you thought ranking at the number one position was the ultimate goal, you now have a new contender – the Google Answer Box or Featured Snippet. What is the […]

SEO & Content Marketing
  • 7 min read

Is SEO really dying? It’s complicated

Quite possibly no other component of digital marketing has been as subjected to the imaginations of conspiracy theorists as SEO has. Almost every year, new claims come out about the death of SEO which are then consequently debunked by experts in the field. But this time, the assertion isn’t coming from marketers pushing for more […]

SEO & Content Marketing
  • 9 min read

Facebook to replace relevance score with 3 new metrics

As a ground-breaking development, Facebook is replacing its relevance score -the ad metric that measures the success of your ad campaign with more measurable metrics. Facebook is retiring this score at the end of April and is replacing it with three different granular metrics such as: Quality ranking: A metric that measures the quality of […]

Social Media Marketing
  • 2 min read

Top Digital Marketing Courses in India

With the Indian internet population at over 500 million users (as of early 2019), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. This has led to […]

Social Media Marketing
  • 10 min read

Vox-pop videos: A pop of engagement in your video campaigns

What was the last post you engaged with on Social Media? If your answer begins with the phrase “A video on…”, then you are among the 80% of Internet users who engage with this popular format of content on a daily basis. Compelling videos are undoubtedly the best way to grab the attention of your […]

Social Media Marketing Video Marketing
  • 4 min read

Digital marketing for Doctors: Tips to market your medical practice

Digital marketing for doctors can be tricky. This is particularly because medical professionals need to go the extra mile to build a sense of trust and assurance with potential patients in the online space. Whether you are a practitioner or looking for ways to improve the visibility of your clinic, it is important to incorporate […]

Brand & Design SEO & Content Marketing Social Media Marketing
  • 6 min read

Digital marketing for Jewellery: A complete guide

A good digital marketing strategy is one that empowers your brand, but a great digital marketing strategy is one that empowers your consumer. This saying is particularly true if you belong to the jewellery industry – where the customer is queen! Today, digital marketing for jewellery brands is no longer an option – it is […]

Brand & Design SEO & Content Marketing Social Media Marketing
  • 6 min read

9 digital marketing trends in India that will shape 2019

It’s no secret that the world of digital marketing is constantly in a state of flux. What works today might be completely obsolete tomorrow. If your brand is still continuing to use the same techniques in 2019 as you did in the previous year, expect to see declining results. To ensure your brands stay on […]

Digital Media Buying Multilingual marketing Video Marketing
  • 6 min read

Top 10 Digital Marketing Blogs in India – 2019 Edition

A while ago, we shared the worlds’ best digital marketing blogs which covered a comprehensive range of the kind of content that is being created and shared worldwide. And then we got to wondering, how well-versed in the Indian market with the digital era? An increasing number of Indian brands are going digital and the key […]

Social Media Marketing
  • 4 min read

Entertainment Goes Online- India’s $5 billion video streaming opportunity

The Over-the-top (OTT) content is the next big thing in video content according to the report  ‘Entertainment Goes Online’ published by the Boston Consulting Group. OTT is video content consumed over the internet as opposed to traditional media. The report states that the OTT market is estimated to become a $5 billion market by 2023. […]

Video Marketing
  • 6 min read

All you need to know about non skippable in-stream ads

As a landmark development, YouTube has now expanded its non-skippable ad format to more creators, brands and advertisers who are looking to monetise their content. One of the many advantages of non-skippable ads is that your brand can reach its target audience with a complete message.  Also, since there is no option to skip the […]

Digital Media Buying Video Marketing
  • 3 min read

Social Beat’s new video compares road safety to office etiquette

Road safety has become more important over the years as the number of cars on the road has continued to increase. Traffic safety is essential as it helps prevent drivers of vehicles from causing accidents and hitting pedestrians. Laws are enforced to ensure the safe and efficient flow of traffic. Social Beat recently did a […]

Social Beat News Social Media Marketing
  • 1 min read

Future of digital – AI, AR & Vernacular – Digital Leadership Summit Mumbai

As a part of our Second Digital Leadership Summit at Mumbai, a panel discussion was held on the future trends of digital marketing – AI, augmented reality and vernacular content. The two panellists were Ms Channan Sawhney – Head, Digital Marketing, Johnson & Johnson and Mr. Prathyush Kukreja – Head, Product Monetisation at Haptik. The […]

Multilingual marketing Social Beat News
  • 5 min read

Social Beat Earns a Shopping Advertising Specialisation Badge

We are excited to announce that Social Beat has earned the Google Premier Partner Shopping Ads Skills for Google Ads/Pay Per Click Advertising. Our newly acquired Google Premier Partner badge for Shopping Ads certifies that we have demonstrated expertise and sustained client performance in shopping advertising. What are Google Shopping Ads? Unlike traditional text ads […]

Digital Media Buying Social Beat News
  • 2 min read
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