“Running a company on market research is like driving while looking in the rearview mirror”, says Anita Roddick and we couldn’t agree more. To break down what market research is in a simpler form, it is considered the backbone of any business. When you first think of a business idea or come across a business opportunity […]

Since its advent into the digital world, YouTube has been a space that people often turn to, for information as well as entertainment. The world’s largest video platform has been a launchpad for artists and creators worldwide, giving them a chance to build their community and connect with a wide audience. A long list of […]

According to Cisco, by 2022, 82 percent of the global internet traffic will come from video streaming and downloads(2019). Video Content Marketing is not a new development as we’ve witnessed these video ads on television for a long time. But with the commencement of the accelerated internet and with brands trying to bid for the consumer’s limited […]

Are you wondering how to learn social media marketing? You’ve landed on the right page.  Social Media Marketing is becoming one of the fastest-growing aspects of Digital Marketing, which enables marketers to increase their brand awareness to a greater extent.  Marketing through Social Media is important because:  According to Statista, nearly 50% of the world’s […]

As marketers, all of us often feel like we are spending a bulk of our time on tasks that are important, but take up too much of our time. This time could be better used for developing a overall marketing strategy for your brand or on furthering your knowledge within your chosen industry. Is there […]

With our workplaces and schools confined to our homes, group chats and video calls are the new normal post the spread of the coronavirus. Thanks to this, we have numerous video communication platforms, from both new and old brands, becoming a staple in our household. Currently, the Zoom meetings app sits at No.1 on the […]

Most of us are easing into the new normal, but we can’t help but wonder if we will go back to our way of life before the COVID-19 outbreak struck us. While some countries are quickly recovering from the virus attack, it is far from over for a few as they are still grappling with […]

What is programmatic advertising?   Programmatic advertising is not as complex as it sounds. It is a way to buy automatically & manage digital campaigns, rather than buying them from publishers directly. Programmatic advertising is an automatic approach of RTB, which will be used on a particular inventory for a particular set of users.  Demystifying […]

With the deadly virus and the national lockdown upon us, there has been very little to look forward to during this year. But thanks to OTT (Over the Top) platforms and the nation’s undying love for cricket, we are now anticipating the return of the fun-filled Indian Premier League (IPL) in the second half of […]

When you live the brand, it is so much easier to build it. Simeran Bhasin, Co-Founder of Innerwear Brand, BRAG, has lived by this policy that has constantly helped her gain over two decades of experience with brands across diverse consumer segments including kids, youth, and luxury. After having worked with Fastrack by Titan, Manipal […]

Facebook has launched Instagram Reels which is a 15-second short video post that can be shared on your story, feed or in the explore section.

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Programmatic advertising or Programmatic marketing is an automated technique of Real-Time bidding on a specific inventory for a specific set of people. The ad marketplace runs the auction for the ad slot available on a specific publisher’s webpage (and apps) and selects the one with the highest bid to place their advertisement on the virtual […]

Branding Campaigns with YouTube Trueview on DV360   YouTube Trueview campaigns on DV360 provide more precise tracking with comprehensive targeting abilities. Advertisers can leverage Google audiences, 1st Party and 3rd Party data and create combined audiences to reach just the right target audience. It can track even view-through-conversions along with click-through-conversions at scale, completed views […]

Why Thumbstopper? The rapid rise of mobile devices as a medium of advertising has challenged all we know about how to capture attention and tell stories.  Research has shown that the average attention span of a consumer is barely 8 seconds. To put it in context, one a second less than that of a goldfish. […]

Even if you’re new to the concept of image SEO and do not understand why an article would choose to talk about image SEO tips, hang on! Correct SEO practices are a goldmine waiting to be unleashed. I’ll just start by saying – all your digital marketing efforts will go in vain if you do […]

Programmatic advertising leverages the power of automated bidding for inventory in real time, which helps advertisers in delivering faster and smarter campaigns. India has seen exponential growth in programmatic advertising with 80% of the advertisers seeing efficient gains due to its effectiveness and the control it gives. The adoption of programmatic advertising in India is […]

LinkedIn Launches “Poll” Feature For all those bogged down with content in their feed, interactive content in the form of polls are an excellent way to engage your visitors and make them feel heard. You could ask them to share their opinions or perspectives on various conversations and trending topics. Polls can also help companies […]

Gone are the days when marketing used to be about intuition and gut feelings. Today, in a world where people use their phones for about 60% of their day, it’s extremely important for brands to understand what a typical day would look like in the lives of their consumers. What time would they wake up? […]

There are many things uniting us during this lockdown. One of which is our online content consumption, particularly videos. Does it feel like you’ve seen everything? Admit it. At some point, we’ve literally become one of the several memes we share daily. Btw, my favorite pasta sauce (Arrabbiata FYI) tells me I eat healthy, read […]

Interest and investment in augmented reality and immersive digital marketing is greater than it’s ever been before. Through the journey of evolving brands, we have witnessed the adoption of a mobile-first creative approach. Augmented Reality marketing provides brands with a highly desired tool in their belt when it comes to driving sales and enhancing brand […]

After a core update at the start of the year in January, Google has announced the next update to its algorithms early this month, on May 4th. Each update affects Google’s search algorithms and is released with the intention to present information that is relevant and authoritative for any search result.  What does the latest […]

With the Indian internet population at over 550 million users (as of Jun 2020), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. Owing to Covid 19 […]

In a constantly evolving economic landscape, there are many challenges that marketing leaders need to overcome. They are under constant pressure to improve the efficiency of marketing campaigns by lowering acquisition costs and increasing profitability. There has also been a significant shift in the data landscape along with increasing privacy concerns after the GDPR and […]