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57 % Growth in Monthly Organic Traffic and 132% Growth in Monthly Organic Revenue- Case Study in D2C

Reading Time: 3 minutes With the advent of the digital era, businesses have shifted to the virtual space and content marketing is now at the crux of all brand-building endeavours. Be it product descriptions, guides, awareness content, blogs or visual creatives, with an ocean of content at the disposal of your consumers, how exactly do you highlight your brand’s […]

Content Marketing & SEO
  • 3 min read

Arjun Vaidya to Mentor D2Scale- a D2C Center of Excellence Initiated by Social Beat

Reading Time: 2 minutes D2Scale is excited to have a new guiding figure in Arjun Vaidya who is going to mentor and groom them into becoming leaders in the D2C niche! He will be working with the core pillars of Social Beat’s D2C centre of excellence and guiding them through his extensive experience and accomplished success in building India’s […]

Social Beat News
  • 2 min read

4 Effective Ways to Improve Customer Retention Rate in 2022

Reading Time: 4 minutes While acquiring new customers is important, retaining earlier customers is also equally vital for any business. In fact, it’s a more cost-efficient way to scale. Hence, most brands of today are focusing to improve their customer retention rate. Such customers know the service they receive from your business better than the newer customers. Moreover, their […]

Marketing Automation
  • 4 min read

5 things to know about transitioning from Smart Shopping to Performance Max

Reading Time: 5 minutes Brands who advertise on Google will now have a campaign type that allows them to access the entire Google Ads inventory for a single campaign.  Google announced late last year that Performance Max will replace Smart Shopping and Local campaigns in the later half of 2022. This announcement was parallel to Google introducing this new […]

Digital Media Buying
  • 5 min read

Top Programmatic Advertising Platforms in India to scale your marketing

Reading Time: 8 minutes India Steps ahead into Digital advertising with Programmatic: As we all know, this pandemic situation has pushed most brands to do online marketing in order to reach out to customers. This pandemic situation has changed the way customers reach brands since all physical stores were completely shut, leaving them with only online shopping as a […]

Digital Media Buying
  • 8 min read

A Complete Guide To IP Warming

Reading Time: 4 minutes A good email marketing strategy can help retain customers and engage with them in a productive way. However, a prerequisite to building an email marketing strategy is building a credible reputation for the IP address that will be used to send the emails out. Have you noticed that a huge chunk of emails that are […]

Marketing Automation
  • 4 min read

Stay up to beat with the latest digital marketing trends and techniques

What are consumer insights and how can they help in creating a digital strategy for brands?

Reading Time: 4 minutes When it comes to digital marketing, we have all heard the term consumer insights used everywhere, but what are consumer insights, and how do they help a brand build a digital strategy? Let’s start with the basics and deep dive into how it can help to strategize marketing efforts. So, what exactly is consumer insight? […]

Market Research & Consumer Insights
  • 4 min read

Best Ecommerce platform in India to build your online store – 2022 edition

Reading Time: 10 minutes If there is one thing Covid 19 has taught us, is that brands now have a stong and viable channel to connect directly with consumers – and that channel is digital. With thousands of direct to consumer brands springing up, setting up your online store has never been more easy. When starting out a new […]

Technology & UX
  • 10 min read

Lesser known Indian marketing books that are worth reading

Reading Time: 4 minutes The best marketers are the ones who constantly try to improve their craft, no matter how good they are at it already. If you are looking to read some offbeat, lesser-known marketing books that will help you in enhancing your marketing skills even more, here is a list of such books written by our very […]

Brand & Design
  • 4 min read

Interstitial Ads: Meaning, Types and Best Practices.

Reading Time: 4 minutes Interstitial Ads: Meaning, Types and Best Practices. The pop-up ad was one of the most primitive digital ad formats used in the early days of the Internet. Users would notice large windows “popping up” in front of them we don’t see currently. Pop up blockers are created to help remove these ads. This makes the […]

Digital Media Buying
  • 4 min read
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