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Top 7 MBA schools in India for Digital Marketing

Reading Time: 5 minutes Today, almost everything is online. Brands are increasingly looking at digital marketing professionals to help them make the transformation from offline to online. Here’s where a need for an MBA in digital marketing steps in. Digitization is increasingly influencing the way businesses function across sectors and has changed the way advertising works.  This changing digital […]

Social Media Marketing
  • 5 min read

Top Programmatic Advertising Platforms in India to scale your marketing

Reading Time: 8 minutes India Steps ahead into Digital advertising with Programmatic: As we all know, this pandemic situation has pushed most brands to do online marketing in order to reach out to customers. This pandemic situation has changed the way customers reach brands since all physical stores were completely shut, leaving them with only online shopping as a […]

Digital Media Buying
  • 8 min read

Top Digital Marketing Courses in India – 2022 Edition

Reading Time: 9 minutes With the Indian internet population at over 650 million users (as of May 2022), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. Owing to Covid 19 […]

Social Media Marketing
  • 9 min read

A Complete Guide To IP Warming

Reading Time: 4 minutes A good email marketing strategy can help retain customers and engage with them in a productive way. However, a prerequisite to building an email marketing strategy is building a credible reputation for the IP address that will be used to send the emails out. Have you noticed that a huge chunk of emails that are […]

Marketing Automation
  • 4 min read

What are consumer insights and how can they help in creating a digital strategy for brands?

Reading Time: 4 minutes When it comes to digital marketing, we have all heard the term consumer insights used everywhere, but what are consumer insights, and how do they help a brand build a digital strategy? Let’s start with the basics and deep dive into how it can help to strategize marketing efforts. So, what exactly is consumer insight? […]

Market Research & Consumer Insights
  • 4 min read

Best Ecommerce platform in India to build your online store – 2022 edition

Reading Time: 9 minutes If there is one thing Covid 19 has taught us, is that brands now have a stong and viable channel to connect directly with consumers – and that channel is digital. With thousands of direct to consumer brands springing up, setting up your online store has never been more easy. When starting out a new […]

Technology & UX
  • 9 min read

Stay up to beat with the latest digital marketing trends and techniques

Lesser known Indian marketing books that are worth reading

Reading Time: 4 minutes The best marketers are the ones who constantly try to improve their craft, no matter how good they are at it already. If you are looking to read some offbeat, lesser-known marketing books that will help you in enhancing your marketing skills even more, here is a list of such books written by our very […]

Brand & Design
  • 4 min read

Interstitial Ads: Meaning, Types and Best Practices.

Reading Time: 4 minutes Interstitial Ads: Meaning, Types and Best Practices. The pop-up ad was one of the most primitive digital ad formats used in the early days of the Internet. Users would notice large windows “popping up” in front of them we don’t see currently. Pop up blockers are created to help remove these ads. This makes the […]

Digital Media Buying
  • 4 min read

Top Third-party Data Management platforms in India

Reading Time: 6 minutes Businesses in India Growing Rapidly with Third-party DMPs:   In India, businesses rely on insights from data management platforms to make informed decisions based on facts, trends, and statistical reports. However, with huge amounts of data gathering from the market, it can get difficult to store them.  Hence, third-party data management is the solution. Third-party […]

Digital Media Buying
  • 6 min read

My Internship Experience At Social Beat : Pinky Rout

Reading Time: 2 minutes I joined Social Beat as an Analytics Intern in December 2020 during the pandemic. I came across this internship opportunity via a Linkedin post and applied for it and within a few days, I went through the process and got selected. Being a fresher and having no experience with analytics and its tools, I had […]

Social Beat News
  • 2 min read