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Our Ideas, thoughts & Articles

Casagrand generated a record 190 crores in revenue via Facebook

Casagrand is one of India’s fastest growing real estate companies and committed to building aspirations and delivering value. It offers superior homes in premium…

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Social Beat at the NASSCOM Content Marketing Masterclass

Social Beat was proud to be part of the NASSCOM Content Marketing Masterclass which took place at Holiday Inn, OMR, on the 16th of…

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Are Mobile Apps close to extinction?

Digital technology has taken the world by storm. The labyrinth nature of the Internet has engulfed us with a blanket of convenience, making the…

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Advertising Week New York and Google Partner Summit 2017 – Key Takeaways

The Advertising Week 2017, held in the fast-paced city of New York, was as insightful event throwing light on the relevant, upcoming…

read more
Less is more – a content marketing strategy that always works

As the old saying goes, “Content is King” and the dynamic industry of digital marketing is not an exception to this universal notion. In…

read more
How to transform your lead generation via a landing page?

If you are running a business online, you should know by now that generating leads is everything. Lead generation is the single most important…

read more
Social Beat heads out for Diwali lunch

With Diwali around the corner, it was time for some festive celebrations at Social Beat. On a Friday morning, the office was lit up…

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The winning formula to generate more B2B leads

Whatever be the type of business you are running or the industry you are from, generating leads is what it all comes down to….

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Social Beat & Notion Press featured in Social Samosa Year book 2017

Social Beat is proud to be featured in the Social Samosa Yearbook 2017 for our spectacular campaign executed for our…

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5 Ways Chatbots Can Improve Your Digital Marketing Strategy

Chatbots are taking the world by storm as a unique, personal way to reach out to potential customers. With many messaging apps developing platforms…

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How digital marketing will transform real estate industry in 2018

Over the last few years, digital marketing has played a key role in the advertising and branding of an organization.  Apart from uplifting the…

read more
A case study of how a real estate company grew via digital marketing

For every real estate developer, selling their property is the only focus. From offline to online advertising, brands are willing to try anything…

read more
10 Must Have SEO Plugins for WordPress

Having a blog has become mandatory for all organisations. However, with so many blogs out there, how do you ensure your…

read more
Vikas Chawla featured in Times of India

There is no doubt that digital technology has engulfed our world with a blanket of convenience. There is an app in our phones for…

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Vikas part of the top 100 Digital Marketers in India

We, at Social Beat, are proud to announce that our co-founder, Vikas Chawla, has been listed as part of the prestigious Pluralsight Digi100 List…

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Google awards Social Beat for Innovation in Digital Marketing

Since becoming a Google Premier Partner a year ago, we have constantly pushed the bar up to leverage…

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Social Beat Now Part of the Facebook Agency Directory

We are delighted to announce that Social Beat is now part of the Facebook Agency Directory

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A Comprehensive Guide to AdWords Smart Display Campaigns

The Google Display Network is a vast network in the digital world. It helps not only by displaying ads to people who are looking…

read more
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How to transform your lead generation via a landing page?

If you are running a business online, you should know by now that generating leads is everything. Lead generation is the single most important…

read more
How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in…

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User Experience – Getting back to Basics & Filling The Gaps

The principle of User Experience has not changed in the past few decades; our approach to UX, on the other hand, is constantly evolving….

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How UX can break or make your business sales or revenue

 Understanding User experience and its importance The father of UX – Don Norman defines user experience as a science that encompasses all aspects of the…

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Top Websites for Buying Royalty Free Images in India

Have you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or…

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7 Ways to Improve Your WordPress Website Speed

“Page abandonment increases with every second longer it takes for your website to load”   You just created the sleekest website on WordPress…

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Top-5 Content Management Systems for your website

If you are planning to build a website in the near future, you might be confused on which platform to use. While there is…

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Top 10 live chat softwares for your website

Live Chat is an efficient communication medium for proactively engaging customers and converting them into leads. This can be done at ease with the…

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Are you going to be hit by Google’s Mobile Friendly Update

Almost a year back we had created a list of top Indian Websites that…

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10 Best E-commerce platforms for your online store

Updated in June, 2017 With the global & Indian ecommerce market growing at a rapid pace, we are seeing a lot of new trends. When…

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Google PageSpeed Insights to make your website mobile & SEO friendly

The Internet Era has now given way to the Mobile Internet Era, with 15% to…

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Mobile Responsive Web Design: 10 Indian websites that are not mobile responsive

   At a networking meet…

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Infographic: Digital Marketing by Real Estate StartUps

  As per the…

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Key Takeaways from the GDayX Chennai Conclave

Anuradha Nair and Sunil Elango from Social Beat attended the GDayX event organized by Google Business Group – Chennai last…

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Digital Analytics Course from Google

Google launched a course on Digital Analytics earlier this month for analysts and digital marketers to understand the fundamentals of digital analytics….

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The Last Barrier: the e-commerce cart abandonment

Cart abandonment has proved to be one of the major pitfalls of ecommerce companies in India over their brick-and-mortar counterparts because there is…

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Pure offline business adopting the internet

Offline and Online : Getting the mix right The…

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Why your website is not delivering results?

An interesting article written on this subject highlights why many small and medium businesses have not…

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FB vs Amazon Selling – What should you choose?

E-commerce has revolutionized the way we shop! It has become the go-to destination for all our shopping needs. E-commerce sites provide…

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5 Social Media Strategies To Boost Your E-Commerce Business

The e-commerce market is getting competitive by the day, and e-commerce businesses need to find unique ways to build relationships…

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Five Step Guide to Selling Online on Amazon India

With more customers making their purchases online, startups have now begun shifting their businesses online to make use of the large community around the…

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How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in…

read more
E-Commerce Product Photographers in Mumbai

E-Commerce Product Photographers & Studios in Mumbai According to recent statistics, more than 800 million people from Asia are expected to…

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How Digital drove success of Carat Lane – Digital Leadership Summit

Below is the gist of the talk given by Mithun Sacheti on “How Digital drove the success of Carat Lane” at the

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Facebook Marketing Trends: What to expect in 2017

Facebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at…

read more
User Experience – Getting back to Basics & Filling The Gaps

The principle of User Experience has not changed in the past few decades; our approach to UX, on the other hand, is constantly evolving….

read more
Mobile First Strategy to leverage micro moments of consumers

Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…

read more
How to build a strong email marketing database?

Email Marketing is one of the most actively used marketing channels. But every now then, we get queries that question the effectiveness of email…

read more
Making the most of Facebook Carousel Ads

Not so long ago, Facebook took a plunge into uncharted territories by launching Carousel Ads. Though this ad type was initially meant to showcase…

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Retail 2020: Trends In India

The Boston Consulting Group (BCG) in association with the Retailers Association of India, recently published a report that highlights the…

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11 ways to make email marketing work for you

Want to maintain a good relationship with your customers and clients? The best way to do that is by constantly keeping in touch and…

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ISB Program on Marketing & Analytics for Ecommerce

Contextf At the beginning of 2015, we had spoken about how social media analytics is going to change in 2015, especially for ecommerce companies….

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Top 10 Mobile Wallets In India

As shopping patterns continue to evolve, so does the payment platform and payment gateway industry that propels the former. Mobile…

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Customer Lifecycle Value vs Cost of Acquisition in Ecommerce

You cannot acquire a customer for life. In ecommerce, loyalty is a thing of the past. Many startups and new businesses struggle to find…

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Best payment gateways in India, for your E-Commerce website

Irrespective of how great your business idea is or how your e-commerce store may look and function, achieving your ROI goals majorly…

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Most definitive guide to managing comments on social media

Social media is two-way communication Social media is a powerful tool for businesses…

read more
Social Beat at the NASSCOM Content Marketing Masterclass

Social Beat was proud to be part of the NASSCOM Content Marketing Masterclass which took place at Holiday Inn, OMR, on the 16th of…

read more
Less is more – a content marketing strategy that always works

As the old saying goes, “Content is King” and the dynamic industry of digital marketing is not an exception to this universal notion. In…

read more
10 Must Have SEO Plugins for WordPress

Having a blog has become mandatory for all organisations. However, with so many blogs out there, how do you ensure your…

read more
How to get ROI from digital marketing- Digital Chai Pe Charcha, Mumbai

Banking on a series of successful editions of Digital Chai Pe Charcha in Chennai and Bangalore, we conducted the first edition of…

read more
Ultimate Checklist for On Page & Off Page SEO

Creating a blog has become very important for every business. The actual challenge, though,…

read more
How to rank a one-page website?

One page websites are becoming the talk of the town as many companies are switching to these. But what do they mean?…

read more
Content Amplification Strategies to promote content

Why content promotion is essential Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This…

read more
ऑनलाइनक्षेत्रीय कन्टेन्ट का बढ़ती

हर मार्केटिंग विशेषज्ञ कन्टेन्ट मार्केटिंग के महत्व को जानता है। यह ग्राहकों से जुड़ने और उन्हें जानकारी प्रदान करने का एक बेहतरीन तरीका है।…

read more
On Page Factors That Matters The Most For Google In 2017

Effective Keyword ranking is a never-ending mystery and one that every SEO professional thrives on exploring. The technique of scratching through SERP…

read more
What Type of Content My Target Audience Will Find Engaging?

Content is King; a statement that has held true since the age of advertising. Like all great things, content marketing has…

read more
9 Ways to leverage Local SEO and Google Maps for your Business

When it comes to search engine optimisation (SEO) and digital marketing for your business, one must pay attention to things beyond just…

read more
Content Marketing in 2017 – Digital Chai Pe Charcha, Bengaluru

The second edition of the Digital Chai Pe Charcha in Bengaluru was held on 9th Dec, 2016. We had an audience of 25 including…

read more
Demystifying the basics of Search Engine Optimisation

Optimising your website Google search results is probably one of the most important things a brand can do. This is usually called SEO (Search…

read more
Making Content Marketing work for your Brand – Digital Summit

Below is the gist of the panel discussion on Making Content Marketing work for your Brand at the Digital Leadership…

read more
Vikas at MDI, Gurgaon on Role of Content & Influencer Marketing

It was an interesting evening spent at MDI Gurgaon with students of Consumer Behaviour. We were talking about the role of Communities, Content &…

read more
How mobile search can help offline retailers in India

While some might say that digital has opened the doors to online players and has blurred the existence of local retail stores,…

read more
Online reputation management can make or break your brand

Online Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a…

read more
Mobile First Strategy to leverage micro moments of consumers

Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…

read more
Social Beat at the NASSCOM Content Marketing Masterclass

Social Beat was proud to be part of the NASSCOM Content Marketing Masterclass which took place at Holiday Inn, OMR, on the 16th of…

read more
Less is more – a content marketing strategy that always works

As the old saying goes, “Content is King” and the dynamic industry of digital marketing is not an exception to this universal notion. In…

read more
10 Must Have SEO Plugins for WordPress

Having a blog has become mandatory for all organisations. However, with so many blogs out there, how do you ensure your…

read more
How to get ROI from digital marketing- Digital Chai Pe Charcha, Mumbai

Banking on a series of successful editions of Digital Chai Pe Charcha in Chennai and Bangalore, we conducted the first edition of…

read more
Ultimate Checklist for On Page & Off Page SEO

Creating a blog has become very important for every business. The actual challenge, though,…

read more
How to rank a one-page website?

One page websites are becoming the talk of the town as many companies are switching to these. But what do they mean?…

read more
Content Amplification Strategies to promote content

Why content promotion is essential Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This…

read more
ऑनलाइनक्षेत्रीय कन्टेन्ट का बढ़ती

हर मार्केटिंग विशेषज्ञ कन्टेन्ट मार्केटिंग के महत्व को जानता है। यह ग्राहकों से जुड़ने और उन्हें जानकारी प्रदान करने का एक बेहतरीन तरीका है।…

read more
On Page Factors That Matters The Most For Google In 2017

Effective Keyword ranking is a never-ending mystery and one that every SEO professional thrives on exploring. The technique of scratching through SERP…

read more
What Type of Content My Target Audience Will Find Engaging?

Content is King; a statement that has held true since the age of advertising. Like all great things, content marketing has…

read more
9 Ways to leverage Local SEO and Google Maps for your Business

When it comes to search engine optimisation (SEO) and digital marketing for your business, one must pay attention to things beyond just…

read more
Content Marketing in 2017 – Digital Chai Pe Charcha, Bengaluru

The second edition of the Digital Chai Pe Charcha in Bengaluru was held on 9th Dec, 2016. We had an audience of 25 including…

read more
Demystifying the basics of Search Engine Optimisation

Optimising your website Google search results is probably one of the most important things a brand can do. This is usually called SEO (Search…

read more
Making Content Marketing work for your Brand – Digital Summit

Below is the gist of the panel discussion on Making Content Marketing work for your Brand at the Digital Leadership…

read more
Vikas at MDI, Gurgaon on Role of Content & Influencer Marketing

It was an interesting evening spent at MDI Gurgaon with students of Consumer Behaviour. We were talking about the role of Communities, Content &…

read more
How mobile search can help offline retailers in India

While some might say that digital has opened the doors to online players and has blurred the existence of local retail stores,…

read more
Online reputation management can make or break your brand

Online Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a…

read more
Mobile First Strategy to leverage micro moments of consumers

Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…

read more
How digital marketing will transform real estate industry in 2018

Over the last few years, digital marketing has played a key role in the advertising and branding of an organization.  Apart from uplifting the…

read more
A case study of how a real estate company grew via digital marketing

For every real estate developer, selling their property is the only focus. From offline to online advertising, brands are willing to try anything…

read more
Google awards Social Beat for Innovation in Digital Marketing

Since becoming a Google Premier Partner a year ago, we have constantly pushed the bar up to leverage…

read more
Social Beat Nominated for Search & Display Innovation 2017 by Google

Since becoming a Google Premier Partner a year ago, we have constantly pushed the bar up to leverage…

read more
Social Media Trends for Real Estate in 2017

Over the past few years, social media marketing has been one of the key marketing strategies for leading real estate…

read more
Digital Marketing by Real Estate Developers in Mumbai

Considered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing…

read more
Digital Marketing by Real Estate Developers in Bangalore

The real estate industry in India and Bangalore in particular is growing rapidly with real estate companies establishing new developments in and…

read more
How to build a strong email marketing database?

Email Marketing is one of the most actively used marketing channels. But every now then, we get queries that question the effectiveness of email…

read more
Social Beat at the Real Estate Digital Marketing Conference

Social Beat’s Rohit Uttamchandani, Head of Digital Advertising & Real Estate was one of…

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Advanced Facebook Advertising Techniques to implement in 2015

With Facebook deploying constant tweaks to its news feed algorithm, the reach of organic Facebook Page posts have dramatically dropped over the last 6-8…

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Real Estate a big hit at GOSF – Social Beat featured on the NDTV Property Show

Indians seem to have become increasingly comfortable making high-value purchases such as apartments and plots of land online – if the stats of the…

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Market real estate online to increase leads

Marketing real estate online is known to have shown a phenomenal increase in the number of leads(by~ 300%*) that property sellers have opportunities to…

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Rohit featured on NDTV – talks about digital marketing in the real estate sector

Rohit Uttamchandani, Head – Digital Marketing (Real Estate), has been featured on NDTV where he talks about the digital marketing in the real estate…

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Digital Marketing for Real Estate Companies – Key Takeaways from ET conf.

In a recent report by Assocham, it was reported that Real estate firms throughout India spend about…

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Economic Times Real Estate Conference & Social Beat

The Economic Times – Real Estate & Digital Conference in New Delhi, is still a month away…

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Marketing for Real Estate Companies: Time to shift from print to digital media?

In this age of new media marketing, digital marketing has proved to be a game-changer….

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Infographic: Digital Marketing by Real Estate StartUps

  As per the…

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Infographic on Digital Marketing in Real Estate

Buying a home and talking about real estate prices is a popular topic over coffee. The Real Estate Industry in India, and Chennai in…

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Advertising Week New York and Google Partner Summit 2017 – Key Takeaways

The Advertising Week 2017, held in the fast-paced city of New York, was as insightful event throwing light on the relevant, upcoming…

read more
How to transform your lead generation via a landing page?

If you are running a business online, you should know by now that generating leads is everything. Lead generation is the single most important…

read more
How digital marketing will transform real estate industry in 2018

Over the last few years, digital marketing has played a key role in the advertising and branding of an organization.  Apart from uplifting the…

read more
Google awards Social Beat for Innovation in Digital Marketing

Since becoming a Google Premier Partner a year ago, we have constantly pushed the bar up to leverage…

read more
A Comprehensive Guide to AdWords Smart Display Campaigns

The Google Display Network is a vast network in the digital world. It helps not only by displaying ads to people who are looking…

read more
Social Beat Nominated for Search & Display Innovation 2017 by Google

Since becoming a Google Premier Partner a year ago, we have constantly pushed the bar up to leverage…

read more
How to get ROI from digital marketing- Digital Chai Pe Charcha, Mumbai

Banking on a series of successful editions of Digital Chai Pe Charcha in Chennai and Bangalore, we conducted the first edition of…

read more
How digital marketing is evolving in tier 2 and tier 3 cities of India

Be it a blog, an e-mailer or even posting a simple creative online, a business reaps all the benefits of digital marketing. While the…

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Why everyone should be tracking the AdWords Account Health Score

By now many of you would have come across the latest feature released by Google Adwords called “Account Health Score for Search”….

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Casa Grande and Social Beat win BBC Knowledge Award

We are delighted to share that Social Beat and Casa Grande, a leading real estate developer in South India, were recently…

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The Ultimate Guide on How to Advertise on YouTube

Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers…

read more
Social Beat participates in Google Partner Summit in San Francisco

It was a delightful day when we got the news of being invited for the Google Partner Summit and being upgraded to a…

read more
Digital Marketing by Real Estate Developers in Mumbai

Considered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing…

read more
How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in…

read more
Measuring ROI of Digital Marketing – Panel at the Digital Summit

When we conducted our Indian Industry Digital Marketing Survey we found that many brands were facing challenges in measuring the return that their…

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Social Beat becomes Premier Google Partner

The Team at Social Beat is excited to announce that Social Beat has now gone from being an…

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Facebook Marketing Trends: What to expect in 2017

Facebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at…

read more
Instagram Analytics – What Can A Brand Expect

Analytics is by far one of the most important tools to help a company sell on the social media platform. Yes,…

read more
The Ultimate Guide on How to Advertise on YouTube

Consumers are spoilt for choices across multi-devices and multi-channels, thus making sales competitive for marketers. As consumers become more and more digitally sound, marketers…

read more
How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in…

read more
7 tips on how social media can be leveraged by fashion brands

For a fashion brand to be successful, the people behind it must understand, they are not just selling a product, they are selling an…

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How To Create Low Cost Videos To Tell Your Brand Story

Who doesn’t love a good story? We, humans are inherent suckers for good stories. They make us feel happy, sad, motivated, joyous, angry and…

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How Design Can Help Tell A Brand Story

“Once Upon A Time…” Those four words, when combined, either embraces nostalgia or a magical moment about to be told… a story!

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Social Beat releases the Digital Marketing Industry Report 2016

Highlights from the Social Beat Digital Marketing Industry Report 2016:Brand Awareness & Lead Generation are the primary goals for most brands Measuring…

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How can brands market themselves in the digital age?

Much has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from…

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Learnings from Social Media Week, Bangalore

It was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel…

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Innovative Campaigns by Funded Startups in Bangalore

India’s Silicon Valley, Bangalore boasts of over 1700 startups and is considered as the world’s second fastest growing startup ecosystem….

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Top Marketing Events in Bangalore

Events and Conferences are a great time to Network, Showcase your Product/Service and Learning from the best in your industry. But, choosing the best…

read more
Top Websites for Buying Royalty Free Images in India

Have you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or…

read more
Why are blogs important for every business?

Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be…

read more
Content Marketing vs Native Advertising

86% businesses now leverage content marketing in one form or another 70% audience want to learn about products via content instead of direct…

read more
Content Marketing To Make Your Brand Trend

Content is any brand’s most powerful weapon which can be used to fulfill marketing and branding objectives. A strategic approach towards creating and distributing…

read more
Top 10 Mobile Wallets In India

As shopping patterns continue to evolve, so does the payment platform and payment gateway industry that propels the former. Mobile…

read more
Top 10 tools for Instagram

Instagram allows companies to tell a visual story, to develop brands and to be engaged with customers. But just 28% of marketers currently use Instagram for their…

read more
Most definitive guide to managing comments on social media

Social media is two-way communication Social media is a powerful tool for businesses…

read more
How to Leverage Instagram for your business: A marketing guide

If your brand has visually appealing products or a unique story to tell, there…

read more

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