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Sr. Manager – Paid Digital Media

General:

  • Strong experience in driving performance and branding campaigns, specially on Google and Programmatic
  • Business understanding of how users/leads flow through the funnel

 

Experience: 6-10 years of experience in

  • Planning, implementing and reporting the performance of paid media campaigns to drive business outcomes
  • Media Planning for brand and performance Campaigns
  • Building and Leading a team

 

Platforms:

  • Google Adwords (Search, Display, Mobile App, Video) and Analytics
  • Google Programmatic / DV360
  • OTT Platforms
  • Other publishers like Times Internet, Sharechat etc
  • Affiliates
  • Mobile attribution platforms (e.g. Appsflyer, Branch)
  • Analytics Automation (e.g. DataStudio)

 

Qualities:

  • Analytical with a strong understanding of digital advertising
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 3-5 initially)

 

Responsibilities:

  • Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client)
  • Build relationships with the clients and drive business outcomes from the media perspective
  • Lead and mentor the team to Plan, execute and optimise campaigns
  • Guiding the media and creative team on A/B testing with different ad creatives and landing pages to improve CTR
  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates to the team
  • Training Media Team members on various aspects of paid media

 

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 250+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

Website: https://www.socialbeat.in/

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