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About Tata Mutual Fund

Tata Mutual Fund is one of the leading mutual funds investment companies in India. Their philosophy is centered on seeking consistent and long-term results. The company offers a range of investment solutions for financial planning and wealth creation and manages funds across the entire risk-return spectrum

INDUSTRY

BFSI

SERVICE

Social Media Marketing

INDUSTRY

BFSI

SERVICE

Social Media Marketing

CAMPAIGN OBJECTIVE

Captivate the Audience during Diwali with an Innovative and Attention-Grabbing Campaign

CREATIVE STRATEGY

We harnessed the Glow of Diwali & its most iconic celebration i.e. crackers for Illuminating Investment Insights and Financial Brilliance by aligning the essence of the festival's fireworks with the principles of sound financial decisions. Drawing a captivating parallel between Diwali's vibrant crackers and the essential do's and don'ts of investments, we illuminated the path to wise financial choices.

A meticulously crafted 9-static grid elegantly graced the feed, seamlessly weaving the narrative of judicious investing in harmony with the characteristics of firecrackers. The design, intricately infused with festive aesthetics, not only captivated attention but also conveyed the essence of careful financial decisions. The imagery, created through advanced AI techniques, added an extra layer of sophistication, while 3D effects, skillfully applied via AI tools, brought a dynamic and immersive quality to the visual storytelling, enhancing the overall impact of the campaign.

Tactical Strategy

The campaign was tailored for optimal impact: a cohesive grid for Instagram, a distinctive half-and-half feed view for Facebook, and a dynamic carousel for LinkedIn. Platform-specific customization ensured maximum engagement across diverse audiences.

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Results Achieved

Campaign garnered

25M+ Engagement

along with a couple of PR coverages

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