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IndustryRetail
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SCOPE Media Planning
& Buying
The Challenge
The Challenge
Livguard, a leading brand in energy solutions, sought to scale brand awareness and drive offline sales for its home inverters and inverter batteries in key revenue-generating regions.
How we did it
How we did it
Targeted Market Segmentation
- Identified high-growth regions to optimize marketing spend.
Awareness Phase
- Used YouTube via DV360 to reach homebuyers and inverter seekers.
- Leveraged first-party data to enhance targeting and frequency.
Consideration Phase
- Ran Search, pMax, and YouTube for Action campaigns to drive quality leads.
- Targeted dealer pin codes to engage buyers at key decision points.
What we achieved
What we achieved
- Strengthened Performance: Boosted offline sales, brand awareness, and consistent messaging with 6+ frequency across key states.
- Enhanced Engagement: Improved website traffic and CTR, driving higher user interest.
Testimonial
Testimonial
Through market segmentation and leveraging the dynamic capabilities of DV360, YouTube and Search, our campaigns resulted in an exceptional outcome for Livguard. It not only heightened Livguard's brand visibility but also translated into a robust influx of high-quality leads and tangible offline sales.
—Ashish Sahani, Lead, Digital Marketing, Livguard
