We created campaigns around content that would appeal to pet owners. We also focused our efforts on raising awareness about the various events, donation camps and adopthatons happening at Blue Cross. We created posts and stop motion videos appealing to the younger crowd to create a buzz in the city.
The Blue Cross of India tied up with Amazon, whereby their Wishlist option would let you “Add to Cart” food, medical items, utensilsand much more that you would want to send to Blue Cross to aid thousands of abandoned animals.
The Blue Cross of India was envisioned to be the go-to community for pet owners. We brought pet owners and animal lovers together to raise awareness about the plight of animals in India. We also posted about social issues like Plastic Ban and created awareness about pet care along with contests for a better connect.
For The Great Indian Dog Show, one of our biggest successes was leveraging the power of influencer marketing. We got Trisha to speak about her association with the Blue Cross of India. Her video alone garnered 6,750 views! We also partnered with a few more micro influencers. They helped maximise reach and raised considerable awareness for their events. Don’t forget to check out our blog on 4 tips to integrate social media for live events.
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The Blue Cross of India works tirelessly to ensure Chennai’s animal friends are fed, sheltered and healthy. When the organisation reached out to us, we at Social Beat jumped at the opportunity to partner with a brand that gave so much to society.