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    IndustryBFSI

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    SERVICE Media & Creative

OBJECTIVE

OBJECTIVE

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To significantly increase mobile app downloads, account opens, and first trades for the Dhan Online Trading App by 2.5-3X.

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STRATEGY

STRATEGY

  • Multi-Touchpoint Acquisition: Ran Video and UAC campaigns, YouTube Mastheads on high-impact days, and always-on Search, Display, and App campaigns.
  • Thematic Targeting: Created seven ad groups covering mutual funds, trading, commodities, and Dhan’s unique USPs to capture high-intent users.
  • Creative Optimization: Used diverse formats (statics, GIFs, animated videos, TVCs) and A/B testing to maximize engagement and conversions.
  • In-App Event Optimization: Leveraged Firebase for event-driven targeting, optimizing for account openings and first trades via UACe.
  • Data-Driven Insights: Used Looker Studio and Google Sheets for real-time performance tracking and continuous campaign refinement.
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RESULTS

RESULTS

2x
Increase in
Account Opens
3x
Increase in
App installs
3x
Increase in
First Trades
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