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ABOUT LICIOUS

Licious is India’s first D2C Unicorn operating on the farm-to-fork model. Founded in 2015, it is one of the leaders in the meat and seafood space. The brand is known for delivering the best, fresh and clean fish, chicken, meat and eggs online.

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OBJECTIVE

Monitoring customer sentiments and brand image on social media is paramount to every brand that is active on digital platforms, today. Licious came to Social Beat with an objective to implement a solution that automates social media monitoring and tackle entire ORM operations.

THE SOLUTION

The team at Social Beat recommended Social Studio by Salesforce as the perfect solution for social media automation to Licious as the platform delivers personalised social media marketing & online reputation management across all social media channels. It helps brands listen, engage and connect with their customers on a deeper level with the help of real-time data & advanced brand sentiment analysis.

Social Beat’s Role In Delivering Success

The deliverables at Social Beat’s end were as follows:

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  • Implementation of Social Studio Platform
  • Implementation of Social Automate Platform
  • Integration with their Existing Salesforce CRM & Service Cloud for Ticketing Purpose.

The execution started off with a complete scan for content and posts around Licious across all the digital platforms including social media, blogs, 3rd party forums. The team at Social Beat then went on to adopt a keyword based segregation analysis and created tickets under P1, P2 and P3 which were also replicated on the CRM tool. This exercise helped the Customer Service Agents to resolve customer queries, cater to customer comments and complaints online in a seamless manner, based on priority.

THE SOLUTION

The team at Social Beat recommended Social Studio by Salesforce as the perfect solution for social media automation to Licious as the platform delivers personalised social media marketing & online reputation management across all social media channels. It helps brands listen, engage and connect with their customers on a deeper level with the help of real-time data & advanced brand sentiment analysis.

Social Beat’s Role In Delivering Success

The deliverables at Social Beat’s end were as follows:

  • Implementation of Social Studio Platform
  • Implementation of Social Automate Platform
  • Integration with their Existing Salesforce CRM & Service Cloud for Ticketing Purpose.

The execution started off with a complete scan for content and posts around Licious across all the digital platforms including social media, blogs, 3rd party forums. The team at Social Beat then went on to adopt a keyword based segregation analysis and created tickets under P1, P2 and P3 which were also replicated on the CRM tool. This exercise helped the Customer Service Agents to resolve customer queries, cater to customer comments and complaints online in a seamless manner, based on priority.

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THE IMPACT:

With the help of Social Beat, Licious has an automated process to get a 360 degree view of what their customers are saying about them across different digital platforms and also engage with them on a real-time basis using one single solution - Social Studio.

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