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justmusic

OUR STRATEGY?

OUR STRATEGY?

Splitting the budget across specific target audiences based on the estimated cost per views:

AUDIENCE CPV % OF BUDGET STRATEGY
Users with interest in Doorbeen
and Alia Bhatt + Her Movies
(Custom Intent / Affinity)
High 1-5% Will increase
our completion rates
Music Lovers, including users of
Saavn, Gaana
Medium 1-5% Will increase
our completion rates
Custom Intent of other
channels (e.g. Sony Music)
High 1-5% Will increase
our completion rates
Target Ads to Teasers /
Promos of movies launching
Around launch time
Medium 1-5% Will increase
our completion rates
Broad Targeting: All India Low 70-80% Will increase
our Views nos.
Broad Targeting: Global Lowest 10-20% Will increase
our Views nos.

TECHNICAL SPECIFICATIONS

Multiple Pan India &Global Campaigns

Video Thumbnail updated with every
Milestone of Views

RESULTS

8 million views in 24 hrs

26 million views

327K likes

Let's Click together