Cookware and kitchen equipment
are often considered as ideal
wedding gifts. With March to June
being considered the wedding
season, Wonderchef wanted to help
people with selecting the perfect
gift for the newlyweds.
Increase brand awareness by showcasing the brand's modern and premium
range to make it the perfect choice for gifting.
There are a few distinct yet relatable characters that one comes across at every Indian wedding. These are the characters that everyone tends to remember even after the wedding festivities are done with. Wonderchef too, as a brand has products that have an appeal which make them stand out from its competitors.
Taking this analogy, we personified Wonderchef products as characters that we commonly come across at weddings. While the header focuses on the character itself, the byline acts as a bridge between the character and the Wonderchef product.
A sketch based campaign aided with animation was designed, showcasing a
character personifying a specific Wonderchef product.