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WHY DO YOU NEED A STRONG AND CONSISTENT BRAND IDENTITY?

A company is just a name, but a brand is a personality. We distill your company’s identity, strengths and promises into one cohesive and memorable brand that resonates with consumers and carves a niche for itself in the digital space

  • 91% of consumers judge a brand’s authenticity before making a purchase
  • 90% of consumers want a seamless brand experience across platforms
  • Brands that are consistent enjoy 23% more revenue on an average
  • Consumers take only 10 seconds to form a judgement of a logo

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CREATIVE SOLUTIONS. REMARKABLE RESULT

Brand & Creative Strategy

We map your business goals with consumer needs to buiWhat should your brand stand for? Matching insight to empathy, we unlock deeper ideas and possibilities that reflect your company’s values and communicate them at a glance. The results clarify the path to growth and inspire fresh expression.

Audience Research & Cultural Insights
Your brand’s personality and your target audience share an intrinsic connection. We closely examine your audience, what makes them tick, their unique value systems, desires and lifestyles to ensure that we develop a brand image that could carve deeper brand resonance. We delve into your brand story, values, vision and mission to uncover the strategic opportunities for authentic brand relevance.
Competitor analysis
No brand operates in a vacuum. We closely analyse category & comparative brand practices to unearth fruitful whitespaces/ differentiations that your brand can authentically own among competitors.
Brand Purpose & Positioning
Every aspect of your brand identity directly flows from your brand positioning. We carefully analyse your brand’s identity and USPs to build a brand position and carve a niche in the minds of your audience.

Brand Identity

Your brand’s visual characteristics are the most powerful way to communicate your personality to audiences. We ensure that the first impression consumers get of your brand is a lasting and positive one.

Logo & Visual Systems
Condensing your entire brand into just one design element can be challenging. But not for our creative design maestros! With your brand’s Purpose at the centre of our creative process, we design a unique identity system. This includes the logos, typography, colour palette, photography and brand guidelines. Through these graphic elements, we build creative, recognisable and ownable identities.
- Marketing collateral
From brochures to stationary and company presentations, we adapt your brand’s visual identity to suit all your marketing and in-house requirements.

Brand Expression

Every interaction is a chance to win hearts and minds. By shaping impactful moments, our approach makes storytelling more humane, meaningful, and above all, engaging.

- Print & offline
We adapt your digital identity to your offline presence for a seamless customer experience across all mediums
Website
Your website is your brand’s address on the internet. Taking your requirements and user experience into account, we apply the strategic foundation and visual identity to design a fully-optimized, mobile-first website that communicates your brand ethos
Management of digital assets
Your online and offline assets need to synchronise with each other perfectly. From useful templates and guidelines to ready-to-go creatives, we can create a plan to keep your content engaging, relevant and consistent across social media, blogs, video channels, digital advertising, and more.

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