The center of Marketing Communications has shifted from television commercials and newspaper ads to digital platforms such as YouTube, Tik Tok, Facebook, Instagram or LinkedIn or to OTTs and digital publishers. With over 55 crore internet users in India and in the wake of the Covid 19 pandemic, digital is at the heart of the media consumption for many. For brands that have been focussed on traditional marketing channels, making this transition can be challenging but we’re here to enable you to do this quickly and smoothly for impactful results.
Digital media has become the means of successfully engaging with prospects and nurturing them to becoming customers, even more so in the light of the Covid 19 pandemic
Understanding your business and marketing objectives
Understanding your consumers’ behaviors and data
Drawing insights to set targets
Restructuring to enable digital transformation
In an increasingly competitive market, we understand the importance of lifting your brand off the ground quickly
to attain visibility and growth. We help you achieve this by building and developing a launch strategy that is completely digital,
enabling you to reach large and relevant audiences. From the right media mix to the branding strategy, we help you with an end to
end launch strategy.
Check out our case study for Himalaya Quista Pro for the successful launch of their product in a narrow, saturated market.
Our digital solutions have a two-pronged approach. With innovative solutions, we redefine digital strategies that enable growth and audience engagement, and we also work to meet existing business problems. Our products include 22 Languages, multilingual content ideation and creation service, Influencer.in, a strong network of over 40,000+ influencer community for your word of mouth marketing needs, and Ads Quotient, a data-driven tool for competitor benchmarking.
In order to truly deliver results, we know it’s important to address everything from the very top of the funnel to the bottom. The reason why we offer solutions and strategies that see your campaigns from awareness to the point of delivery - while continually optimizing to enhance results and meet targets.
Establishing a connection is the key to reaching audiences with effectiveness. This is why we use data analytics and powerful algorithms to personalize your brand's customer engagement, be it your website or your ad campaigns or any content that is created. Personalized marketing is effective and gives way to better customer experience and engagement, thereby improving your ROI significantly.
We are committed to understanding your audience, and suggest strategies that enable your brand’s communication to be more effective. We ensure integrated campaigns that work with different messages to the right audiences according to their need across different digital channels and platforms.
All our campaigns are data-driven to understand the pulse of your audience better. We combine these insights with existing data to understand what’s working and what isn’t. This enables you to fine-tune your strategy and accomplish targets with precision and clear identifiers.
We have an in house team of strategy and marketing consultants and industry experts who can help with digital transformation. We work with India’s top brands on training their team on digital, having focus group sessions with CXOs, conducting primary consumer research, articulating the strength of the brand and formulating the digital and communication strategy.