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Lead – Digital Media / Paid Ads

Bangalore, Chennai, Gurgaon, Mumbai

Position Summary:

We are looking for an analytically minded, Lead Digital Media specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.

We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Key Responsibility Areas:

  • Execute, manage and optimize paid digital campaigns across a variety of platforms using native and third-party tools.
  • Responsible for channel planning across digital placements, including RTB and Open Web.
  • Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
  • Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
  • Manage ad tech vendors to execute campaigns.
  • Mentor junior team members.
  • Experience with ad serving solutions, tag management, and operations is a strong plus.
  • Proven record of managing multiple projects at once.
  • Ability to stay highly organized and efficient in a fast-paced, rigorous work environment.

Skills:

  • 2 – 4+ years of experience working in media technology platforms.
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
  • Understanding of optimization platforms & trafficking platforms
  • Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
  • Team player
  • Thinks Strategically

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

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