General Knowledge:
- Functional expertise of Salesforce Marketing Cloud or any other Marketing Automation Platforms
- Good understanding of end to end campaign management process
- Deep understanding of both Agile (SCRUM) and Waterfall delivery principles and the importance of SDLC (Software Development Process) and coding methodology principles
Experience: 8-9 years of experience in;
- Customer relationship management to effectively manage communications, conflicts, and negotiations, identify operational issues/risks, recommend, and implement strategies to resolve problems, and monitor and measure client satisfaction.
- Should have experience of design, development of SalesForce Marketing Cloud
- Experience in project planning, resource planning and scheduling
- Functional expertise of Salesforce Marketing Cloud or any other Marketing Automation Platforms
- Experience of handling multi country, multi-lingual roll-out in the CRM space. Digital marketing roll-out experience is preferred
- 6-8 years of Development/Deployment/project management experience.
- 2-4 years of handling any SAAS based implementation projects
Softwares:
- Jira
- Confluence
- Trello
- MS Office – Word, Power-point and Excel
Certifications in SalesForce marketing cloud is an added advantage
Qualities:
- Good communication skill and drive customer communication
- Direct accountability for the overall success of the client projects within their portfolio.
Responsibilities:
- Own the project roll-out / deployment / implementation and integration
- Manage and allocate tasks using requirement management tools such as JIRA. Manage documentation on Confluence.
- Need to manage team size of 6-8 members
- Need to own project coordination within the SalesForce Marketing Cloud team as well with peripheral applications which have dependencies on SFMC implementation
- Should be able to identify all the integration interfaces within the project
- Should have working knowledge in SFMC inbound and outbound integration
- Should be able to identify and communicate with the key resources of different interfacing technologies and establish Roles & Responsibilities clearly for deployment
- Should be able to identify from regular status check of the project, and escalate any identified impediments for roll out to relevant stakeholders
- Should be able to prepare and maintain deployment tracker
- Need to know how to use Release Management tools
- Clear functional understanding in Digital Marketing domain for various channels
- Manage external stakeholders and communication with Salesforce AE’s and Client stakeholders
- Manage and coordinate cross－functional resources to deliver against the Statement of Work (SOW)
- Play a key role in managing the client relationship. Work closely with the client daily to ensure project progress and maintain constant open communication.
- Review and analyze project scope and manage client expectations.
- Prepare project schedule and client-facing/internal status reports, as required by the client and as defined by Ops Team.
- Identify risks/issues and escalate to the necessary and appropriate team members and stakeholders.
- Track and review individual and project team utilization and revise forecasted hours throughout the duration of the project.
- Track and review project budget vs. actual project costs, including revenue responsibility across all projects.
- Travel as required to build/maintain client satisfaction
