Understanding of PPC Campaigns
Understanding of advertising on Google,Facebook, Linkedin and Twitter
Experience: 2+ years of experience in;
Planning, implementing and reporting the performance of PPC campaigns for multiple clients
Keyword research and analysis
Google Marketing Platform
Specifically - Google Adwords (Display, Mobile App, Video) and Analytics
Constant monitoring of performance of multiple campaigns
Attention to small details
Updated on the latest trends on the above mentioned platforms
Set up and run large scale PPC campaigns
Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day - if needed)
Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
Track and analyze website traffic flow and provide regular internal reports.
Create performance reports with recommendations for improvements.
Intra-team coordination to understand how the campaigns can yield more quality leads
Certification is Google AdWords and Analytics is preferred.