General Knowledge: 

  • Understanding of PPC Campaigns 

  • Understanding of advertising on Google,Facebook, Linkedin and Twitter


Experience: 2+ years of experience in; 

  • Planning, implementing and reporting the performance of PPC campaigns for multiple clients 

  • Keyword research and analysis

  • Media Planning 

  • Budget optimization



Platforms: 

  • Google Marketing Platform 

  • Specifically - Google Adwords (Display, Mobile App, Video) and Analytics 

  • Bing Editor


Qualities:

  • Constant monitoring of performance of multiple campaigns 

  • Attention to small details 

  • Updated on the latest trends on the above mentioned platforms


Responsibilities:

  • Set up and run large scale PPC campaigns

  • Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day - if needed) 

  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.

  • Track and analyze website traffic flow and provide regular internal reports.

  • Create performance reports with recommendations for improvements.

  • Intra-team coordination to understand how the campaigns can yield more quality leads


Certification is Google AdWords and Analytics is preferred. 


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