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Sr. Specialist – Digital Media / Paid Ads

Bangalore, Chennai, Gurgaon, Mumbai

General Knowledge:

  • Understanding of PPC Campaigns
  • Understanding of advertising on Google,Facebook, Linkedin and Twitter

Experience: 2-4 years of experience in

  • Planning, implementing and reporting the performance of PPC campaigns for multiple clients
  • Keyword research and analysis
  • Media Planning
  • Budget optimization

Platforms:

  • Google Marketing Platform
  • Specifically – Google Adwords (Display, Mobile App, Video) and Analytics
  • Bing Editor

Qualities:

  • Constant monitoring of performance of multiple campaigns
  • Attention to small details
  • Updated on the latest trends on the above mentioned platforms

Responsibilities:

  • Set up and run large scale PPC campaigns
  • Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day – if needed) 
  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
  • Track and analyze website traffic flow and provide regular internal reports.
  • Create performance reports with recommendations for improvements.
  • Intra-team coordination to understand how the campaigns can yield more quality leads

Certification is Google AdWords and Analytics is preferred.

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

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