Doubling up the ROAS for
In just 3 Weeks
via content strategy & performance optimisation on Meta & Google
INDUSTRY
E-commerce
SERVICE
- Performance marketing
- Creative Strategy
- Influencer Marketing
INDUSTRY
E-commerce
SERVICE
- Performance marketing
- Creative Strategy
- Influencer Marketing
About the client
BuyWOW : Is your one-stop destination for all health, grooming and beauty needs with products unified by being pure, natural, health-friendly and easy-to-use for the everyday convenience of the modern urban life.
CAMPAIGN OBJECTIVE
To increase the ROAS, maximise the conversion rate at a greater AOV while lowering the Cost Per Purchase.
Creative Strategy
- A process of thorough analysis & optimisation of communication and creative strategies for three weeks enabled us to uncover and develop new communication pathways while refining current ones in order to prevent creative weariness and improve performance
- The dedicated communications & campaign strategy for multiple SKUs resulted into discovery of 2 new hero products that were scaled within 2 weeks
Results:
Product 1: 4x scale in ROAS
Product 2: 2.5x scale in ROAS
Relatable Video Content
Tactical Strategy
Leveraged product dedicated Advantage+ Shopping Campaigns to promote our hero products/communications and enhanced our targeting by continual BAU testing.
Results Achieved
2X
ROAS in 3 weeks
66% ↑
Purchasers
77% ↑
Revenue
61% ↓
CPP
After a quarter of the above results we have successfully
Scaled 4x
on Meta with
1.5x ↑
ROAS
Scaled 2x
on Google with
1.8x ↑
ROAS
Further to this success we managed to bag 3 more sister-brand mandates from the client.
