FB Twitter LinkedIn Google+

INDUSTRY

Transportation and Logistics

SERVICE

Digital Media Planning & Buying
Video Creation & Marketing
Multilingual Marketing
Influencer Marketing
Branding & Identity
Performance Marketing

INDUSTRY

Transportation and Logistics

SERVICE

Digital Media Planning & Buying
Video Creation & Marketing
Multilingual Marketing
Influencer Marketing
Branding & Identity
Performance Marketing

CAMPAIGN OBJECTIVE

Make Blackbuck ‘the digital platform for all trucking needs.’ The aim was to become the market leader in the industry and an ecosystem where the supply and demand needs for all transportation business stakeholders can be met - bringing together fleet owners and shippers looking for trucks.

The goal was to get users to use Blackbuck’s load board feature and also purchase their GPS and FASTag products, and become a super app that is at the centre of finding everything the user needs for their transport business.

EXECUTION

Facebook:

.

Rigorous new user acquisitions were done through Automated App Ads (AAA) optimised for relevant app events and targeted for specific languages and locations.

.

Gradually shifting the optimizations to deeper in the app funnel to aid conversions relevant for the business objective by in app event specific campaigns.

.

At any funnel level, where we noticed a drop, we created events & optimized campaigns further at those stages.

.

Targeting relevant audiences through several lookalikes of high intent audiences, specific interest, and devices relevant to the segment.

.

Robust remarketing strategy reaching out to the audiences at varied durations of 7 days, 30 days, 180 days after install with different communication to drive in-app events and strengthen the funnel.

exe-img

Google:

.

Started New user acquisition campaigns for all available in app actions in the user flow, optimised the campaign for in app action numbers rather than for cost in the first month.

.

In 2nd month, started optimising the campaign for CAC as the first month’s learning helped us to bring down the CAC within the target.

.

In UACe Campaigns we targeted the users specifically who did not convert in the last 30 days, which helped us to reduce the CAC by 50% lesser than UAC.

exe-img

Creative and communication:

.

Leveraging micro-local influencers and creating performance videos that helped reduce CACs and scale the campaigns 2x.

.

Robust multilingual marketing strategy used in over 8 languages - including Marathi, Tamil, Telugu, Hindi, Bengali, Punjabi, Gujarati, Kannada to reach out to the audience in their language and owning the market.

.

Creative experiment to leverage various trending formats like - Reels and animated videos to scale performance marketing.

exe-img

Understanding the consumer:

.

Extensive market research through calls with the target audience and understanding their persona and curating content that appeals to them.

.

Tracking the behaviour of a user - their flow in the app, tendency to choose other Blackbuck products, the devices being used by power users, etc. to establish key metrics like conversion percentages and retention and reach the right user at the right place.

exe-img

RESULTS

FOR THE BOSS APP

res-img

16x

increase in users visiting
the search page per month

res-img

11M+

app installs

res-img

12x

increase in unique FOs making
calls through the app monthly

FOR THE TRANSPORTER APP

res-img

6x

increase in registrations
per month

res-img

3L+

app installs

res-img

10x

increase in key event (unique
shippers posted load) per month

Hey! How can I help you today? 👋
Let's do Business