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Digital Media Planning
& Buying

Social Media

Video Creation
& Marketing

Campaign Brief

Khadim’s is an Indian footwear brand that has 800+ retail outlets all over the country. Their primary mode of advertising had always been traditional.

The core business goal identified was how to increase footfalls in these retail outlets and track the walk-ins as well.

How did we make this happen?

We at Social Beat leveraged on Google’s Local Campaign platform to drive footfalls to over 450 stores.

What are local campaigns?

Via, AI & machine learning Google showcases our image, Image + text and video based ads to people who are more likely to walk-into our stores

Google will help drive visits to the business' store through Search, Display and YouTube ads

As the coordinates of stores are listed on Google My Business it enables the machine to identify if the person who clicked on the ad actually walked in or not

Communication & Creative strategy

  • Vernacular creatives
  • Imagery of brand ambassadors
  • Video assets
  • Customised communication

Business Impact

store visits

of the store visits
were contributed
by local campaigns

Let's do Business