Building the brand
‘Finolex’ digitally
Using relatable & shareworthy
content to drive higher engagement
Building the brand
OUR
STRATEGY
Targeting the right
audience of end users
and distributors
Generating content
that resonated with the
audience
Utilizing brand
associations to the
optimum level
Targeting the
right audience of
end users and
distributors
- • The digital audience for the brand had to be as
close to the offline audience of customers and
distributors.
- • Campaigns and Targetings were designed and
executed keeping the same in mind.
- • Posts ranged from static creatives, to GIFs, to
videos with a few talking about the products
and a few about the 60+ year old brand.
Targeting the right audience of end users and distributors
Targeting the right audience of end users and distributors
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Official sponsors for the
from the Pro Kabaddi League.
