boAt is a lifestyle brand launched in 2015 that deals in fashionable consumer electronics- mainly an extensive catalogue of headphones, earphones, speakers, travel chargers and premium cables.
“boAtheads” or what their customers are known as, are trendsetters who love to make their presence known. They live in the now, in a world that never stops moving. Always ready to rock out and have fun, boAt distinct brand persona has connected deeply with their audience who are always looking for expressive innovative campaigns from them.
boAt had signed on eminent cricketing personalities as brand ambassadors ahead of the IPL campaign, namely Shikhar Dhawan, KL Rahul, Hardik Pandya, Jasprit Bumrah, Rishabh Pant and Prithvi Shaw. The audience had received these ambassadors well through previous creative communication from boAt on social media, and we looked to leverage this to drive an increase in brand and ad recall.