Integrated Digital Marketing to Drive Event Registrations
CLIENT BRIEF
Callebaut as a brand in itself believes in constant innovations in the field of chocolate and often inspires their customers to push boundaries too. Having the same in mind, they came up with a campaign calling in all the chocolatiers from across the country to showcase not just their chocolate making, but also their artisanal skills. The overall campaign was a mix and match of the offline as well as the digital ecosystems. The aim of the campaign was to find one winner from the multiple participants across the country.
OBJECTIVE OF THE CAMPAIGN
To create initial hype, Facilitate Registrations, and promote the event
APPROACH
Dividing the activity into 3 phases
1. Pre Event
2. During Event
3. Post Event
STRATEGY
TO MAKE THE MOST OUT OF THE AVAILABLE RESOURCES
1 THEME
85% Organic15% Paid
Thematic posts spanning over 90 days Static posts, Videos, GIFs, Facebook Live, Jury Posts, Influencer Associations, Recap of the First Edition of CPY
Digital Banners adapted to Offline as Banners and Standees with QR Code redirects to registration forms
Chef, Influencer, Sponsor, Partner social media handles were utilized for reach and engagement
RESULTS-DIRECT
Reach
160K+
Impressions
220K+
Engaged User
10K+
Video Views
17K+
RESULTS-INDIRECT via INFLUENCERS
Follower Ecosystem Size
1 Million +
HOW DID THE CAMPAIGN HELP THE BRAND?
Duration
3 Months
+2.5k Net Followers
Likes Facebook
+1k Net Followers on
+35% Average Views
on Instagram Stories
on Event Day
