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CLIENT BRIEF

Callebaut as a brand in itself believes in constant innovations in the field of chocolate and often inspires their customers to push boundaries too. Having the same in mind, they came up with a campaign calling in all the chocolatiers from across the country to showcase not just their chocolate making, but also their artisanal skills. The overall campaign was a mix and match of the offline as well as the digital ecosystems. The aim of the campaign was to find one winner from the multiple participants across the country.

OBJECTIVE OF THE CAMPAIGN

To create initial hype, Facilitate Registrations, and promote the event

APPROACH

Dividing the activity into 3 phases

1. Pre Event

2. During Event

3. Post Event

STRATEGY

TO MAKE THE MOST OUT OF THE AVAILABLE RESOURCES

1 THEME

85% Organic15% Paid

Thematic posts spanning over 90 days Static posts, Videos, GIFs, Facebook Live, Jury Posts, Influencer Associations, Recap of the First Edition of CPY

Digital Banners adapted to Offline as Banners and Standees with QR Code redirects to registration forms

Chef, Influencer, Sponsor, Partner social media handles were utilized for reach and engagement

RESULTS-DIRECT

Total Reach

161,591

Total Impressions

228,454

Engaged User

10,759

Video Views

17,501

Number of Posts

24

Total No. of Stories

89

RESULTS-INDIRECT via INFLUENCERS

Follower Ecosystem Size

1 Million +

HOW DID THE CAMPAIGN HELP THE BRAND?

Duration

3 Months

+2.5k Net Followers

Likes Facebook

+1k Net Followers on

Instagram

+35% Average Views

on Instagram Stories

on Event Day

Let's Click together