- Campaign Objective/ Client Brief
- Increasing brand awareness within interior designers, dealers, distributors, and people who wish to buy quality bathroom products.
- Improve organic visibility on Google SERP with hyper-optimised web pages.
- Enhancing website usability for our end users by optimising website speed & UI/UX.
- Improving the backlinking profile of the website to engage with relevant target audiences for Jaquar.
- Strategy / Execution
- Hyper optimisation of the website through On-page and off-page SEO activities, such as: - Aggressive content optimisation
- Continuous posting on GMB with optimised descriptions for all 300+ authorised dealers and promotional activities to promote virtual meeting pages.
- Created 30+ new authorised dealers listings and optimised their descriptions.
- Increasing brand visibility by leveraging Jaquar's youtube channel with subscriber growth
- Targeting high search volume, competitive keywords
- Incorporating on-page SEO elements to enhance overall discoverability
- Amplifying the overall backlink profile of the website through continuous off-page backlinking activities
Achieved a 73.4% Increase
in views for Youtube.
Results show an increase of
59% in organic traffic:
- Optimising the website through On-page and Off-page activities
we have achieved 59% growth in organic traffic (sessions)
while maintaining the basic hygiene of the website.
Year User New User Sessions % of Growth 62% 62% 59% - Live backlinks increased by 1463% (208K to 3.25M) as compared to last year (2019-2020). Source: Ahref
- Website overall DA and site health score has also increased by 8% and 9% as compared to the last year
Year DA Site Health Score 2019-2020 25 87 2020-2021 27 95 % of Growth 8% 9%
