Client brief

Kiranakart is a Mumbai Based Startup. They launched their hyperlocal delivery App for groceries in February 2021. Consumers can get groceries delivered from the neighbourhood Kirana stores by placing orders on the app. In an ocean of grocery-related startups, the brand wanted to differentiate itself and gain a competitive advantage with its communication strategy. The idea was to be present at all essential touchpoints of Consumers with the right message.