INDUSTRY

B2B

SERVICE

Digital Media Planning & Buying

Campaign Objective/ Client Brief

The campaign Good Netizen Good Citizen was aimed at raising social awareness on the responsible use of social media and the Internet.

Campaign Objective/ Client Brief

The campaign Good Netizen Good Citizen was aimed at raising social awareness on the responsible use of social media and the Internet.

Their main goals being

To initiate the spark of the conversation on how one should work towards being a Good Netizen Good Citizen.

To increase the brand identity and awareness of The Murugappa Group

To target of the Tamil Speaking Audience worldwide on Facebook

Their main goals being

To initiate the spark of the conversation on how one should work towards being a Good Netizen Good Citizen.
To increase the brand identity and awareness of The Murugappa Group To target of the Tamil Speaking Audience worldwide on Facebook

Strategy and Execution

Sequencing of videos

The campaign consisted of 5 videos that were delivered to Netizen across the south of India.

Every video was shown to the same set of audiences, to be able to build a loop of events and help increase brand consciousness, while delivering a strong message to the audience.

Targeting

Generic

Those who frequently consume the internet/ social media platforms and also are frequent Whatsapp users! The audience was narrowed down with people whose language preference would be Tamil. We also targeted the people who consume Tamil content on Facebook and Youtube.

Targeting

Generic

Those who frequently consume the internet/social media platforms and also are frequent Whatsapp users! The audience was narrowed down with people whose language preference would be Tamil. We also targeted the people who consume Tamil content on Facebook and Youtube.

Retargeting

We retargeted the audiences which we have built over the past years on our Social Media channels and our website, across various campaigns.

Retargeting

We retargeted the audiences which we have built over the past years on our Social Media channels and our website, across various campaigns.

Result

10 Million +
Views

19 Million +
Reach

97 K
Shares

10 Million +
Views

19 Million +
Reach

97 K
Shares