INDUSTRY
B2B
SERVICE
Digital Media Planning & Buying
Campaign Objective/ Client Brief
The campaign Good Netizen Good Citizen was aimed at raising social awareness on the responsible use of social media and the Internet.
Campaign Objective/ Client Brief
The campaign Good Netizen Good Citizen was aimed at raising social awareness on the responsible use of social media and the Internet.
Their main goals being
To initiate the spark of the conversation on how
one should work towards being a Good Netizen
Good Citizen.
To increase the brand identity and awareness of The Murugappa Group
To target of the Tamil Speaking Audience worldwide on Facebook
Their main goals being
To initiate the spark of the conversation on how
one should work towards being a Good Netizen
Good Citizen.
To increase the brand identity and awareness of
The Murugappa Group To target of the Tamil
Speaking Audience worldwide on Facebook
Strategy and Execution
Sequencing of videos
The campaign consisted of 5 videos that were
delivered to Netizen across the south of India.
Every video was shown to the same set of
audiences, to be able to build a loop of events
and help increase brand consciousness, while
delivering a strong message to the audience.
Targeting
Generic
Those who frequently consume the internet/ social media platforms and also are frequent Whatsapp users! The audience was narrowed down with people whose language preference would be Tamil. We also targeted the people who consume Tamil content on Facebook and Youtube.
Targeting
Generic
Those who frequently consume the internet/social media platforms and also are frequent Whatsapp users! The audience was narrowed down with people whose language preference would be Tamil. We also targeted the people who consume Tamil content on Facebook and Youtube.
Retargeting
We retargeted the audiences which we have built over the past years on our Social Media channels and our website, across various campaigns.
Retargeting
We retargeted the audiences which we have built over the past years on our Social Media channels and our website, across various campaigns.
Result
10 Million +
Views
19 Million +
Reach
