Automobile
Website services
Automobile
Website services
ABOUT THE
BRAND
In a motive to bring quality, durable and powerful pickup and commercial vehicles to India, Isuzu entered the Indian automobile industry in 2012. Isuzu India wanted to address the large gap in the Indian market for everyday-use pick-up trucks.
Backed by their rich experience in Japan, the brand aims to deliver Indian business owners a vehicle compatible with both their brand and the Indian roads. The brand currently has 5 Vehicles, 2 passenger, and 3 commercial vehicles.
ABOUT THE
BRAND
In a motive to bring quality, durable and powerful pickup and commercial vehicles to India, Isuzu entered the Indian automobile industry in 2012. Isuzu India wanted to address the large gap in the Indian market for everyday-use pick-up trucks.
Backed by their rich experience in Japan, the brand aims to deliver Indian business owners a vehicle compatible with both their brand and the Indian roads. The brand currently has 5 Vehicles, 2 passenger, and 3 commercial vehicles.
OBJECTIVE
To develop a user-friendly and seamless user
journey
OBJECTIVE
To develop a user-friendly and seamless user journey
WEBSITE ELEMENTS
ADDED:
Consumer behavior has widely changed in the past 2 years, the shift to online has driven many brick-and-mortar companies helpless. Therefore, our first objective was to leverage this digital behavior and make the website mobile-friendly.
The consumers also need to gather all information in one look, therefore we created a tabs feature that enables users to switch between products by staying on the same page.
To make the test drive booking process easier and increase conversions for Isuzu, we had created a custom-built chatbot and forms that include dependent fields that show the dealers present in the locality in all states. Additionally, we broke down the USPs of the product as key features for better product retention.
A dedicated page (Isuzu Life) was developed to showcase the newest updates such as events, showroom openings, news articles, and such to increase brand awareness and loyalty.
To simplify customer service for existing owners, we created a Services Page that offers information regarding the available services in selected states.
WEBSITE ELEMENTS
ADDED:
Consumer behavior has widely changed in the past 2 years, the shift to online has driven many brick-and-mortar companies helpless. Therefore, our first objective was to leverage this digital behavior and make the website mobile-friendly.
The consumers also need to gather all information in one look, therefore we created a tabs feature that enables users to switch between products by staying on the same page.
To make the test drive booking process easier and increase conversions for Isuzu, we had created a custom-built chatbot and forms that include dependent fields that show the dealers present in the locality in all states. Additionally, we broke down the USPs of the product as key features for better product retention.
A dedicated page (Isuzu Life) was developed to showcase the newest updates such as events, showroom openings, news articles, and such to increase brand awareness and loyalty.
To simplify customer service for existing owners, we created a Services Page that offers information regarding the available services in selected states.
CONCLUSION:
Working on the following pointers helped reduce bounce rate and increase
conversions through the website.
Compatible
on all the
devices
Offer necessary
information at
one go
Easy to navigate
between pages
and products
Upon these changes, Isuzu successfully saw a
54%
increase in users
51%
increase in new
users
62%
increase in
sessions
40%
increase in the
number of bookings
*The comparison is done between the previous quarter and the quarter the changes were made.
The project for Isuzu sheds light on the importance of how simplified, concise, and clear websites can help brands with awareness, product retention and thus lead to an increase in conversions.
Working on the following pointers helped reduce bounce rate and increase
conversions through the website.
Compatible
on all the
devices
Offer necessary
information at
one go
Easy to navigate
between pages
and products
Upon these changes, Isuzu successfully saw a
54%
increase in users
51%
increase in new
users
62%
increase in
sessions
40%
increase in the
number of bookings
*The comparison is done between the previous quarter and the quarter the changes were made.
The project for Isuzu sheds light on the importance of how simplified, concise, and clear websites can help brands with awareness, product retention and thus lead to an increase in conversions.
