Strategy / Execution

Scaler reached out to us with a requirement to increase monthly new leads from 3000 to 8000. The scale was to be achieved without any change in cost per lead. To tackle the challenge of scaling without an increase in cost, we started running creative experiments. We tested multiple variables like background/font color, vectors, imagery, clutter, and Calls to Action (CTA) to find the best possible results.
To ensure all the leads were new leads and to minimize repeat enquiries, we used dynamic exclusions based on website activity and also uploaded lead databases to platforms to exclude from our targeting.