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Real Estate

Digital Media Planning & Buying

Real Estate

Digital Media Planning & Buying

ABOUT THE
BRAND

Prestige Group has firmly established itself as one of the leading and most successful developers of real estate in India by imprinting its indelible mark across all asset classes. Founded in 1986, the group’s turnover today is in excess of INR 3,518 Cr (for FY '15); a leap that has been inspired by CMD Irfan Razack and marshaled by his brothers Rezwan Razack and Noaman Razack. As of 30th June 2020, the group has completed 247 projects covering 134 million sft, and currently has 45 ongoing projects covering over 53 million sft, 56 mn sft of upcoming projects, and holds a land bank of 262 acres with potential developable area of 27 mn sft. The Market Capital of the company as on 30th June 2020 is INR 84,021 Mn. The group’s turnover for the quarter ended 30th June 2020 is INR 12,963 Mn.

OBJECTIVE

Prestige constructions approached us to create
awareness for keys offer and an urgency for
customers to visit virtual sites.

OBJECTIVE

Prestige constructions approached us to create awareness for keys offer and an urgency for customers to visit virtual sites.

APPROACH
ON DV360

Over 60% of launch budget allocated to Roadblock across multiple publishers (TOI, MC, VK & ET) in the form of Lightbox, Videos which helped increase brand search volume

Created and integrated multiple floodlight activity tags to track post click tracking on the Landing page and website

Targeted multiple valuable audience segments such as affinity and in-market on DV360 with insights from Google Analytics

RESULTS

The full funnel approached worked like magic! We saw a 2x increase on the brand search campaigns.

28.2 M

Impression

7.5M

Reach

77,546

Clicks

0.27%

CTR

₹38

Avg. CPC

2X

Brand Search

28.2 M

Impression

7.5M

Reach

77,546

Clicks

0.27%

CTR

₹38

Avg. CPC

2X

Brand Search

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