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Leveraging
VIDEO & INFLUENCERS
to create awareness

CLIENT BRIEF

Wonderchef is a leader in cookware and kitchen appliances that enables our customers to cook healthy, tasty food with convenience. Adding on to the engagement objective on social media, the brand wanted to send out a strong message this time around. Thus was born, the Dear Man Hold The Pan campaign

OBJECTIVE OF THE CAMPAIGN

To create a social impact by bringing into spotlight an area which is often neglected when it comes to gender equality - the kitchen.

APPROACH

Dividing the activity into 3 Parts

1. Vox Pop video

2. #IHeldThePan Challenge
with Influencers

3. Tips and recipes to
help men cook

STRATEGY

Showing the true scenario of gender inequality through the Vox Pop video and then share information to help men in the kitchen.

1 Theme

Thematic posts spanning over 20 days. Static posts, Videos, GIFs, contests, Influencer Associations

Theme extended to the website and adapted to Offline stores with standees and banners. Influencer and partner stores social media handles were utilized for reach and engagement

RESULTS-DIRECT

Total Reach

1,31,14,029

Total Impressions

1,48,83,651

Engaged User

115,167

Video Views

1,315,579

Number of Posts

38

RESULTS-INDIRECT via INFLUENCERS

Total Reach

19,54,740

Engaged Users

2,80,597

HOW DID THE CAMPAIGN HELP THE BRAND?

1.2M

video views

115167 Engaged

Users on Facebook

24609 Instagram

Engagement

2,80,597 Overall

Engaged Users

through Influencers

Let's Click together