Wonderchef is a leader in cookware and kitchen appliances that enables our customers to cook healthy, tasty food with convenience. Adding on to the engagement objective on social media, the brand wanted to send out a strong message this time around. Thus was born, the Dear Man Hold The Pan campaign
To create a social impact by bringing into spotlight an area which is often neglected when it comes to gender equality - the kitchen.
Dividing the activity into 3 Parts
1. Vox Pop video
2. #IHeldThePan Challengewith Influencers
3. Tips and recipes tohelp men cook
Showing the true scenario of gender inequality through the Vox Pop video and then share information to help men in the kitchen.
Thematic posts spanning over 20 days. Static posts, Videos, GIFs, contests, Influencer Associations
Theme extended to the website and adapted to Offline stores with standees and banners. Influencer and partner stores social media handles were utilized for reach and engagement
Number of Posts
Users on Facebook