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CLIENT
BRIEF



CLIENT
BRIEF



Anmol Industries Ltd. is currently India’s 4th largest biscuit brand since its advent 25 years ago. A household name in the North and East of India, Anmol Industries was looking to expand operations to the rest of the country. In order to engage with a much larger and more diverse audience than ever before, an immediate revamp of their digital presence was the need of the hour. Here’s how we at Social Beat helped Anmol Industries’ increase their relevance in the FMCG space.

CLIENT BRIEF



Anmol Industries Ltd. is currently India’s 4th largest biscuit brand since its advent 25 years ago. A household name in the North and East of India, Anmol Industries was looking to expand operations to the rest of the country. In order to engage with a much larger and more diverse audience than ever before, an immediate revamp of their digital presence was the need of the hour. Here’s how we at Social Beat helped Anmol Industries’ increase their relevance in the FMCG space.

OUR
STRATEGY



Anmol’s previous website followed a complete B2B approach – with scrolls of text, listing pages and no interactive elements. We decided the website needed a complete transformation and made the shift to a more B2C-oriented site. This also involved re-creating Anmol’s own brand personality as their focus, the past few decades, was largely on TVCs and celebrity endorsements. Before we dive into how we kickstarted work, here’s an in-depth look at how digital marketing for FMCG brands will revolutionise the sector.

OUR
STRATEGY



Anmol’s previous website followed a complete B2B approach – with scrolls of text, listing pages and no interactive elements. We decided the website needed a complete transformation and made the shift to a more B2C-oriented site. This also involved re-creating Anmol’s own brand personality as their focus, the past few decades, was largely on TVCs and celebrity endorsements. Before we dive into how we kickstarted work, here’s an in-depth look at how digital marketing for FMCG brands will revolutionise the sector.

OUT WITH THE OLD
IN WITH THE NEW



Anmol’s original website was a B2B space – reflecting nothing of the brand’s vibrancy and vivacity. Our first step was to remove the massive clutter of text and give the website a fresh and fun look. A considerable amount of research went into striking the right balance between colourful aesthetics and creative design elements that would showcase the brand’s individuality. Our creative design and UI/UX teams worked side-by-side to create a colourful and engaging and young website that provides the ultimate user experience.

OUT WITH THE OLD
IN WITH THE NEW



Anmol’s original website was a B2B space – reflecting nothing of the brand’s vibrancy and vivacity. Our first step was to remove the massive clutter of text and give the website a fresh and fun look. A considerable amount of research went into striking the right balance between colourful aesthetics and creative design elements that would showcase the brand’s individuality. Our creative design and UI/UX teams worked side-by-side to create a colourful and engaging and young website that provides the ultimate user experience.

STARTING A
CONVERSATION



Once we had our design elements in place, we next moved to the content. Biscuits, cakes and cookies are treats popular across all age groups. Social Beat’s content marketing team realised the importance of catering to multiple generations at once. Anmol’s website features simple, yet fun language – with phrases and anecdotes to stir up some nostalgia in anyone reading. We were able to create content that both informed and engaged the consumer in a relevant yet empowering way. Here’s more on how you can create engaging content for your target audience.

STARTING A
CONVERSATION



Once we had our design elements in place, we next moved to the content. Biscuits, cakes and cookies are treats popular across all age groups. Social Beat’s content marketing team realised the importance of catering to multiple generations at once. Anmol’s website features simple, yet fun language – with phrases and anecdotes to stir up some nostalgia in anyone reading. We were able to create content that both informed and engaged the consumer in a relevant yet empowering way. Here’s more on how you can create engaging content for your target audience.

IT’S ALL IN
THE DETAILS



Our creative design team went all out on the aesthetics for Anmol’s website. The Home Page banner was completely made in-house and consists of multiple paper-crafted elements that were pieced together and photographed. This was to give users a peek into what goes into the making of an Anmol biscuit - from the high-quality ingredients to the wide distribution network involved in getting it to stores for purchase. Micro-interactions are peppered throughout the website making it more engaging for the user. From biscuits with a bite taken out of them, to a truck on biscuit wheels and several others, these micro-interactions add character to Anmol’s revamped website while also reinforcing their new brand identity online. Here are a few design tips to create great visual posts on social media!

IT’S ALL IN
THE DETAILS



Our creative design team went all out on the aesthetics for Anmol’s website. The Home Page banner was completely made in-house and consists of multiple paper-crafted elements that were pieced together and photographed. This was to give users a peek into what goes into the making of an Anmol biscuit - from the high-quality ingredients to the wide distribution network involved in getting it to stores for purchase. Micro-interactions are peppered throughout the website making it more engaging for the user. From biscuits with a bite taken out of them, to a truck on biscuit wheels and several others, these micro-interactions add character to Anmol’s revamped website while also reinforcing their new brand identity online. Here are a few design tips to create great visual posts on social media!

IT’S ALL IN
THE DETAILS



Our creative design team went all out on the aesthetics for Anmol’s website. The Home Page banner was completely made in-house and consists of multiple paper-crafted elements that were pieced together and photographed. This was to give users a peek into what goes into the making of an Anmol biscuit - from the high-quality ingredients to the wide distribution network involved in getting it to stores for purchase. Micro-interactions are peppered throughout the website making it more engaging for the user. From biscuits with a bite taken out of them, to a truck on biscuit wheels and several others, these micro-interactions add character to Anmol’s revamped website while also reinforcing their new brand identity online. Here are a few design tips to create great visual posts on social media!

SOLUTIONS
AT A GLANCE



  • A complete revamp of Anmol’s digital presence
  • Innovative website with strong aesthetic appeal
  • Interactive product page
  • Micro-interactions and animation on Home and Product pages
  • Customised content to improve relatability and engagement

SOLUTIONS
AT A GLANCE



BUSINESS
IMPACT



The goal behind the Anmol Industries’ website was clear – to reinforce Anmol’s digital presence and represent this FMCG giant with an approach that was 70% B2B and 30% B2C. And the results have been staggering! Once again, our collective efforts have helped our client achieve phenomenal results and given us the confidence to pursue several more creative opportunities.

100
.
100
%

Increase in average
session duration within
2 weeks of going live

100
.
100
%

Increase in goal
conversion

100
.
100
%

Decrease in
bounce rate

BUSINESS
IMPACT



The goal behind the Anmol Industries’ website was clear – to reinforce Anmol’s digital presence and represent this FMCG giant with an approach that was 70% B2B and 30% B2C. And the results have been staggering! Once again, our collective efforts have helped our client achieve phenomenal results and given us the confidence to pursue several more creative opportunities.

6
.
31
%

Increase in average
session duration within
2 weeks of going live

15
.
95
%

Increase in goal
conversion

23
.
47
%

Decrease in
bounce rate

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