Social Beat is finalist for Search, Mobile & Display innovation 2018 by Google

  • Mrinali Fernandez
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  • Published Date : 29 August , 2018
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  • Updated Date : 7 March , 2019
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    • 3 min read

We at Social Beat are proud to announce that, for the second consecutive year, we are a finalist in the Google Premier Partner awards in three categories – Search Innovation, Mobile Innovation and Display Innovation. A Google Partner since 2014, we have continually forged ahead in our endeavours to deliver the best ROI for our clients. Following are a few case studies exemplifying the quality of our work and dedication to our clients.

Success in Search Innovation for a leading pre-school and daycare chain

 KLAY is one of India’s top pre-school and daycare chains. They approached us with the goal of closing admissions for their schools and day care centres. To help KLAY achieve their goal, we decided to use a comprehensive Google Search Advertising campaign. Our strategy included using RLSA to bid higher for those who visited the KLAY website earlier, CPA bidding, Dynamic Search Ads, etc. We also invested heavily in Call-Only Ads by understanding consumer behaviour in this industry rather than just focusing on landing page conversions. We also utilised AMP pages (these load faster than regular landing pages) and finally, In-Market Audiences in Search.

Our extensive strategy and approach helped achieve the following results:

  • 181% increase in website enquiry conversions
  • 17.5% decrease in average CPC

Success in Mobile Innovation for a leading healthcare service company

Our client, India Home Health Care (IHHC) is a leading healthcare service company came to us with the objective of increasing quality leads while maintaining a low cost per lead. Since the competition in the healthcare space in India is extremely high, we conducted extensive research to understand their target group before scaling up the campaign.  Since a majority of the leads for IHHC came through mobile, enabling AMP would have a strong impact. As this would significantly reduce the load-time of these pages, we predicted that it could generate higher leads for IHHC.

Apart from this, we also created smart remarketing lists and using them for RLSA to get better conversions and results, improving the Landing Page UX, focussing on Call Only Ads and Device Bid Adjustments.

Our comprehensive campaign strategy helped IHHC achieve:

  • Increased Conversion Rate from 2.16% to 6.17%
  • 33% decrease in cost-per-lead (CPL)
  • Increased Quality Score to an average 8
  • 20% increase in leads generated
  • 90% of leads from mobile users

Here’s a detailed account of how an AMP Landing Page produced 33% lower CPL for IHHC.

Success in Display Innovation for a leading real estate company

Shriram Properties is one of South India’s leading real estate developers. They came to us hoping to achieve the objective of driving sales to their properties through Google Display advertising. Employing a creative and innovative approach, we used Custom Affinity 2.0 by developing audiences profile of those who visit competitor thank you page URLs, channel partners and In App targeting. We also utilised AMPs, Multilingual Ads and Landing Pages along with Google Optimise to enhance UX.

Our strategy has resulted in the following outcomes for Shriram Properties:

  • 59% of total conversions came from our Display Campaigns
  • 30% reduction in CPC
  • 65% of leads were qualified as prospective home buyers

Here’s an in-depth look at how we helped Shriram Properties achieve these numbers.



Social Beat is part of a select group of digital specialists that Google celebrates as Premier Partners. To qualify as a Premier Partner, digital marketing agencies and professionals must prove their expertise in using and applying Google's advertising products. As a young digital marketing agency, we thrive on creativity and innovation. We are constantly pushing the envelope in terms of marketing with an ROI-driven focus to meet, achieve and exceed our clients’ goals and expectations. Whether you are a Real Estate Giant, a leading Financial Firm or An FMCG Brand trying to grow your business by going digital, reach out to us at Social Beat and Engage With India’s Next Billion Internet Users.




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shruti2018-10-14 < Reply

great to know that social beat is the finalist in the google premier partner awards!! always been a fan of the blogs posted here. loved reading them!!

Ayesha Rafeeq2018-11-24 < Reply

Thank you Shruti!! Please do read our other blogs as well and share your valuable feedback :)

Swati2018-09-06 < Reply

Hello, Thanks for sharing comprehensive post, your post having informative & valuable content, it will be helpful, appreciated your efforts.

Ayesha Rafeeq2018-11-24 < Reply

Thank you Swati!

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