D2Scale is excited to have a new guiding figure in Arjun Vaidya who is going to mentor and groom them into becoming leaders in the D2C niche! He will be working with the core pillars of Social Beat’s D2C centre of excellence and guiding them through his extensive experience and accomplished success in building India’s biggest Ayurvedic online brand, Dr Vaidya’s, from scratch.
Arjun Vaidya is a D2C founder and investor who currently leads Venture investing for Verlinwest. Having amassed great experience in India’s consumer market as well as angel investing, he has now started mentoring numerous brands in the Start-up ecosystem.
But how exactly did he come up with the idea of building a market for the age-old teachings of Ayurveda? Well, it all started during his undergrad at the Brown Univesity where he witnessed a revolution pivoting around natural and organic products.
Moving forward, the sudden upsell of yoga into a multi-billion dollar industry manifested an opportunity for him to introduce and amplify the reach of Ayurveda amongst the newfound modern audience.
With the seed of opportunity already sowed in his mind, he learnt the ins and outs of the Indian E-Commerce market and this played a pivotal role in establishing and scaling Dr Vaidya’s, into the leading Ayurvedic solutions brand online.
With regard to his new role, Arjun said, “Social Beat’s D2C centre of excellence- D2Scale is a budding initiative that has already started making splashes in the marketing world. I am glad to be a part of their journey and am looking forward to bolstering their upscale. Having witnessed the advent of the e-commerce niche in India closely, I aim to share all my experience and knowledge in this field to help realize D2Scale’s ambitions of being the D2C leader.”
Co-Founder, Suneil Chawla said, “Arjun is a highly celebrated success story in the D2C world and we look towards learning and growing exponentially under his mentorship. We are really ecstatic to have him accompany us on this journey and guide us through every single nook and cranny of the D2C map.”
Arjun Vaidya was the first Ayurvedic entrepreneur to be accoladed with the Forbes 30 under 30 and 40 under 40 lists. He is also a world economic Global shaper, a Mentor at AIM and runs a podcast that runs by the name Direct to a Billion Consumers and guides his audiences through India’s FMCG ecosystem.
We look forward to a great learning experience with Arjun and are eager to augment our D2C campaigns under his guidance!