Identifying the right digital marketplaces is fruitful for e-commerce brands. Essentially these online marketplaces are Apps & websites for 3rd party vendors for selling online in India.
From a consumer’s perspective, the online marketplaces enable them to compare a wide range of products. Thus, not only are they advantageous to consumers but also are favorable to sellers to showcase their products on these websites & apps.
Another advantage of marketplaces is that they eliminate the hassle of shipping & delivering and that they attract a huge consumer base. Therefore sellers can leverage this vast consumer base to drive sales easily.
In today’s digital ecosystem, with an increase in e-commerce platforms in India, there are various marketplaces for sellers to choose from. These digital marketplaces would aid in streamlining the selling process facilitating an increase in sales. Let’s look at some of the top online marketplaces in India these sellers can leverage:
Exploring the online marketplaces in India:
Launched in June 2013, Amazon set up its Indian online marketplace known as Amazon.in. This marketplace now caters to approximately 5 lakh sellers from around India, aimed at seamlessly facilitating the buying and selling of products from consumers & vendors.
Advantages of Selling on Amazon:
Here are a few reasons why sellers should consider selling on this platform:
How to sell on Amazon?
With the following simple steps mentioned, one can sell their products efficiently on the Amazon:
Being one of India’s largest platforms for online selling, Flipkart allows vendors, suppliers & sellers to sell their products with a minimum investment. Moreover, the platform offers exclusive seller workshops, training, and seller support.
Advantages of Selling on Flipkart:
What do sellers need to sell on Flipkart:
Paytm serves as one of the leading mobile platforms that provide mobile-first, easy setup & chat options between consumers & sellers. This e-commerce platform offers a wide range of products for consumers to choose from.
Why sell on Paytm?
How can you get started?
Snapdeal is one of the biggest digital marketplaces that delivers to more than 3000 towns & cities in India. Moreover not only do they sell more than 30 million products but also have a great consumer base, reaching up to 4 Cr happy consumers on their platform.
Why sell on Snapdeal?
No registration fee- Snapdeal has zero registration fee for sellers
Easy online selling in India- Sellers can sell their products 24x7 across 3000 cities in India
Here are a few simple steps to start selling on Snapdeal:
Thus, knowing and identifying the right online marketplaces in India for your brand is essential to scale your business. With the help of these digital marketplaces, you can now display your products on these websites that further paves the way to increase the growth of your business accordingly.
With the Indian internet population at over 650 million users (as of May 2022), the digital marketing industry is growing. With the industry showing an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. Owing to Covid 19 there are even more Indians spending time online. This has led to rise in digital marketing jobs and also choice in terms of digital marketing courses and training institutes in India.
To cater to the growing need for these courses, a number of training companies, institutes and universities have started various Digital marketing courses and social media marketing courses. There are tons of books written on Digital Marketing and YouTube Channels covering digital marketing. Based on our experience in digital over the last 15 years here is a guide on some of the best institutes that you could choose from. Since this is an extensive article we've split it into sections to make it easier for you to navigate and read through.
Short Video Guide on how to select the right digital marketing course in India:
Before opting for a digital marketing course online or offline, here are some pointers to evaluate the desired institute or course structure.
Here are some of the popular websites/companies/institutes offering Digital Marketing courses which will save you a considerable amount of time in research if you're looking for one for yourself.
Upgrad Campus from the house of Upgrad has a series of programs designed for students and recent graduates. Their Certification Program in Digital Marketing is priced at just INR 22,500 with an option to pay via EMI. They have an extensive module and the program has a combination of Live Sessions, recorded sesionss and mentor support. The unique aspect of Upgrad Campus is that it has 300+ hiring partners and offers placement assistance which gets learners, 3 assured interviews by top companies.
*Social Beat is a hiring partner at Upgrad Campus
The Marketing Launchpad by Kraftshala is an intensive program designed for begineers and the best part is that you only pay when you land a job with a minimum CTC of ₹4.5 lakhs. Its an indepth 20 week, online, full-time digital marketing course with specialisations in Digital Media and Content & Social Media that includes an 8-week internship. So its an all rounded program where they select, train, and invest in high potential graduates to help them kickstart their digital marketing careers. The program is designed by industry practioners and they also have smaller group sessions to give feedback so that learners can build on their individual strengths.
*Social Beat is a hiring partner at Kraftshala
One of the few cohort based programs for top talent in India, Growth School has best in class educators and trainers from the industry to help learngers start, transition, or level-up their career. They have a 8 week program and a 10 week program from experts in the Industry. They offer live sessions combined with recorded sessions. They call these as "Mentorship programs" and they offer deep dives into the most in-demand skills over a longer period. They go beyond the classroom with peer engagement and projects to boost outcomes. They also have a lot of Live Q&A sessions combined with a strong community to allow for ongoing learning.
Digital Vidya is a leading Digital Marketing training company and one of the first to launch Social Media Marketing course series in India. Since 2009, they claim to have had participation from over 20,000 professionals and students, from over 10,000 organizations and institutions. Digital Vidya also offers Digital Marketing (CDMM), Mobile Marketing (CMMM) and Social Media Certification programs (CSMMP) in association with V-Skills, a Govt. of India initiative. Their programs are priced at INR 50,000.
Simplilearn is one of the leading platforms for online training and professional certification programs. They have around 30 courses in digital marketing that provide hands-on experience in various Digital marketing domains. Priced at INR 60,000 they are accredited by OMCP, these courses are aimed at helping working professionals & aspirants stay ahead of the digital curve with relevant skills.
NIIT offers a post graduate degree in digital marketing and branding, seems to be designed for freshers. It guarantees 3 interviews and is priced at INR 70,000. The duration of these courses is 6 months. They used to offer this program offline but now moved it to digital - possibly owing to Covid 19.
There are many affordable recorded courses from platforms like Udemy, which covers the basics of digital marketing. Even Coursera has some excellent programs. If you are a student then MyCaptain has some useful programs starting at INR 5,999.
Online Courses are generally more convenient for most people, especially working professionals as they can be attended from the comfort of one's home/office Also, with technology having improved, online instructor-led virtual classrooms are as good as actual classrooms, with webinar software allowing for both peers to peer interaction as well as student-teacher interaction. Webinar recordings are also available for those who miss out on sessions. Classroom programs would only work best for you if you are the personality type that prefers learning in a classroom environment or if you're not too comfortable with learning in a live webinar format.
Here is a list of institutes which conduct classroom courses but owing to Covid 19, many of them may not be fully operational yet.
They have multiple programs. Their most intensive one is ADMC Expert which is a 1 year full time program to understand the insights from traditional marketing and transform them to adapt to the digital marketing arenas. They also have ADMC Advanced which is a weekend program over 7 months. The program also includes the globally-recognised DMI certification which makes the learners industry ready. They have centres across Mumbai, Pune, Ahmedabad, Surat and Ahmednagar.
EduPristine is one of India's leading training providers for international certifications in Finance, Accounting and Analytics. They also conduct digital marketing classroom courses in 11 Indian cities. The course covers 60 hours of digital marketing classroom training over 12 Sundays. They also have a 48-hour online course spread over 6 weekends. On completion of the course, the participants are awarded a Certificate of Excellence in collaboration with the "Microsoft IT Academy Program".
The Delhi School of Internet Marketing (now acquired by DigitalVidya) conducts an all in one advanced digital marketing live classroom course for working professionals, business owners and job-seekers, at their training centres in Delhi and Bangalore. They conduct an online instructor-led course as well on weekends. However, they do not seem to offer any digital marketing certification for participants who complete the course.
Digital Nest conducts an Advanced Digital Marketing Training Course in Hyderabad. The course includes 48 hours of classroom training with weekday/weekend classes. They also conduct workshops/seminars and webinars for corporate bodies and educational institutions.
Located in Mumbai, the Indian Institute of Digital Education offers two courses on digital marketing and full stack programming. The digital marketing programme is designed to give freshers a robust introduction to the world of digital marketing and help professionals intensify their existing knowledge of all things digital. The programme is divided into a 6-month with classes conducted thrice a week, and independent certification courses conducted for three hours over one week.
Most of the courses listed above are best suited for students and working professionals. If you are someone in a fairly senior role who has more than 5 to 10 years of work experience under his/her belt, then it might be worthwhile considering doing an executive digital marketing course.
Upgrad offers course across many streams. One of the streams is marketing where MICA has partnered with Upgrad for the PG certification in Digital Marketing and Communication and covers social media marketing, content marketing, branding and marketing analytics. Its a pretty long program at 6.5 months. Starting from INR 1,05 lakhs and going up to 1.52 lakhs it is one of the most expensive online course available. Some of the interesting aspects of this course are certifications from MICA case studies, projects and one on one mentoring with industry experts.
TalentEdge provides a Specialised Executive Programme in Digital Marketing from MICA, Ahmedabad, ideal for early beginners and working professionals. Priced at INR 80,000 for a 4.5 month program, they claim to have reached over 8,00,000 registered learners who have benefitted from the live lectures, case studies and content structure designed by MICA faculty & industry experts. Apart from this, TalentEdge also offers an Executive Development Program in digital marketing from XLRI at INR 90,000 for a 6 month program. The executive development program is a course for marketing managers who wish to understand the nuances of digital marketing techniques and tools to execute a campaign. Talentedge offers over 250 courses across different areas and while they dont specialize only in marketing programs, they do have good university tie ups.
Great Learning, from the house of Great Lakes Institute of Management has a PG Program in Strategic Digital Marketing. It is a 6 month module with a 4 week capstone project, with mentoring from faculty of Great Lakes. The course is a blended model with recorded content as well as live mentoring. The pricing is 1.25 lakhs + GST with an option to pay in installments or via EMI.
In partnership with Emeritus, ISB Hyderabad has a 12 week online program on Digital Marketing & Analytics priced at INR 1 lakh+GST with 4-6 hours per week required. Any graduate can apply for this program. ISB also have a 3-day executive program on campus in Hyderabad titled "Marketing in the Digital Age" priced at Rs.1,30,000 + GST. It is specifically targeted for professionals and leaders in the marketing and strategy domain. The program aims to give an overview of digital and social media marketing and how to get ROI from the medium. They also have programs around nicher areas like Marketing Analytics.
IIM Bangalore has a programme called "Digital Marketing for Business Growth" which they conduct mutiple times in their academic year. The programme aims to give an overview of digital marketing with a focus on the different social media marketing channels, search engine marketing (both search advertising & search engine optimization) and digital analytics. So it aims to give an overview of each of the key elements that can enable brands to get better engagement, leads and conversions. It also touches upon analytics and what metrics can be used to measure the performance of the digital campaigns.
IIM Lucknow has a 10 month online program priced at INR 1.77 lakhs and does require 1 year experience to apply for the program. They do have experiential learning experience through Live online and On Campus Immersions. You get to learn with renowned IIM Lucknow Faculty, and Emeritus industry practitioners
Jellyfish is a global leader in training around programmatic advertising platform - Google Marketing Platform (GMP) and its components, Campaign Manager, Display and Video 360 (DV360), Search Ads 360, Google Analytics 360 and Optimize 360. Its a pretty advanced program and the subscription is INR 42,000 per month and its meant for users who already have access to the GMP platform. Here is an article on the basics of programmatic advertising and DV360 case studies to help you get started.
Hootsuite, one of the most popular tools for social media scheduling and monitoring has Hootsuite Academy, which offers a social media program at USD 199, which is worth exploring.
Hubspot Academy offers a free Inbound Marketing Course & Certification marketers, entrepreneurs and students. They also conduct classroom training but only in the United States.
If you are a self-learner keen on understanding the digital marketing space, there are various youtube channels, digital marketing blogs, articles, books and real-time case studies available online. All said Digital marketing is a field where just taking courses or following the industry trends alone will not make one an expert. Maximum learning can only be gleaned from actual hands-on, on-the-job experience. Hence, the success of these courses will eventually depend on the quality of digital professionals they send into the industry and how well they execute the acquired knowledge & digital skill sets. If you are looking out for digital marketing careers in India, check Social Beat out.
Have you taken up any of these courses? Please share your experiences with us in the comments!
Today, almost everything is online. Brands are increasingly looking at digital marketing professionals to help them make the transformation from offline to online. Here’s where a need for an MBA in digital marketing steps in. Digitization is increasingly influencing the way businesses function across sectors and has changed the way advertising works. This changing digital landscape has created a need for a new niche that is an MBA in digital marketing management.
The Importance of Digital Marketing:
According to the Digital First Journey report by KPMG, in India, growing internet penetration and data usage are likely to help push the digital advertising spending at a compounded rate of 30.8 percent between 2016 and 2021. Digital marketing comprises many forms of marketing, and since it’s a vast field, there is substantial demand for online marketers in companies across India and the rest of the world. Digital marketing is a way to market products and services using digital technologies, not only on the web but also on mobile and other electronic devices. Digital marketing management covers various marketing techniques such campaign marketing, email marketing, social media marketing and content marketing among others. Communicating on social media helps companies receive all kinds of feedback from users who in return help the company provides an enriched digital experience.
Sound expertise in digital marketing management and strategies provide you with all the skills necessary to become a successful digital marketing professional. It also helps you build a digital marketing company of your own. You can also become an independent Digital Advertising consultant and businesses build their digital presence after you learn all the necessary digital marketing skills. You could work in executing Digital Marketing Strategies, in social media marketing, SEO and content marketing, market research, digital advertising, business development and sales, N2N marketing and many other departments.
A report by StatCounter Global Stats stated India is leading mobile Internet usage with 79 percent with the US coming second at 37 percent and the UK at a close 34 percent. Several organizations and businesses across sectors now offer digital marketing jobs, as more businesses aim to expand their digital marketing teams. Advertising agencies are the leading providers of digital marketing jobs in India. Independent digital marketing agencies, PR companies, social media agencies well as market research agencies provide digital marketing jobs too.
This course has the potential to be on various platforms such as Google Search, Google Display, Facebook, YouTube, etc to ensure you are well versed in all advertising elements equipped with all the latest know-how. Digigrad’s online Advertising masters program is updated with all of the above. Many educational institutions, startups, and agencies now provide courses with a certification in digital marketing. One of the best institutes which offer such a program for aspiring digital marketing professionals is Digigrad. Apart from that, some post-graduation courses like MBA have started including digital marketing in their syllabus. A lot of these institutes also integrate Digital marketing at an advanced level. A perfect solution for this would be taking up a course that would bridge that gap and provide you with the tools you need before your MBA. A perfect example of such a course is the Digital Ads master course by Digigrad.
About the course:
Candidates who are looking to apply for a regular MBA in digital marketing need to finish their undergraduate course of at least 3 years. You may also be required to qualify in any national MBA entrance examinations such as CAT/MAT/XAT/GMAT.. The average annual fees for the course ranges from INR 50,000 to INR 7 lakhs. The course follows a regular 2 year structure with 4 semesters covering all the different subjects involved in digital marketing.
The subjects mainly comprise of subjects including and Introduction to Digital Marketing & Search Engine Optimisation, Social Media Marketing, Branding, Content Marketing strategies, Digital Advertising, Analytics , Communication essentials , Market Research, Consumer Behavior, Distribution Management, Mobile Marketing, Affiliate Marketing, performance marketing, Online Reputation Management etc.
1.JK Lakshmipat University, Jaipur.
The university was established in the year 2011. They offer an MBA in digital marketing and web analytics with actual live projects. You will also receive personality development training as part of a multidisciplinary curriculum. Partnership with various world-class institutes provides various research opportunities and excellent training for implementing real-life situations.
2.Centurion University of Technology, Bhubaneswar
Centurion University in Bhubaneswar offers a 2 years MBA program specialising in digital marketing management and e-commerce. It is a private university which is ‘A’ grade accredited from the NAAC. You can apply online on their website. You can also apply offline at the university. The university is a member of the AIU and offers several merit scholarships.
3. RVS Institute of Management, Sulur, Tamil Nadu
In the year 2014, RVS started offering digital marketing under the MBA program. Although it is not a very well known college, trainedge has collaborated with the college to improve the course content delivery and make it more holistic. Real-time projects make it a very practically-oriented course. Most of the faculty who teach at this university are from IIMs or ISB; thereby giving aspiring digital marketing professionals access to some of the best minds in the industry.
4.Xavier Institute of Management and Research, Mumbai
Xavier institute is a renowned institution in Mumbai. It provides a range of innovative programs for students to expand their knowledge and gain expertise. Xavier offers a separate master of management studies course in digital marketing, which can be considered equivalent to an MBA. If you want to do an MBA in digital marketing in Mumbai, Xavier’s is a great option.
5.RIMT University, Punjab
The Regional Institute of Management and Technology, in Punjab, provides MBA in digital marketing and social media marketing. It is a private institution that offers courses in engineering, management, and marketing studies.
6. MICA, Ahmedabad
Also known as the ‘Mecca of Marketing’, MICA is a top choice to get a degree in Marketing and communications. MICA offers a 6.5 Month intensive online program that is designed to train students in key areas of Digital Marketing & Communication to help them deal with real-world marketing challenges. The program is taught by some of MICA’s top Faculty in Marketing Strategy, Digital and Communications. Through core concepts, industry projects, tools and case studies, MICA’s digital marketing communication course will equip you with top skills needed to succeed in the field.
7. Symbiosis, Pune
Symbiosis College for Distance Learning, Pune offers a 4-month long Certification Course as well as a 2 year PGDBA Program with a specialization in Digital Marketing. Symbiosis is AICTE Approved. A PGCM [DM] from Symbiosis will help students gain a solid understanding of the digital marketing landscape & equip students with tools and techniques required to become a successful digital marketer.
Digigrad: DigiGrad is an initiative of Social Beat, India’s fastest-growing independent digital marketing solutions company. You can collaborate, learn, and grow with some of the top minds in digital marketing. Social Beat is an award-winning Google Premier Partner Agency and a recommended agency by Facebook. They offer a Digital Advertising Master course which is ideal for anyone seeking to pursue a career in digital marketing or to broaden their expertise in this versatile subject. You can learn Digital Advertising from top experts and leading innovators in the digital marketing industry across India with Digigrad’s certification program. Under the Digital Advertising Master Course, Digigrad offers comprehensive digital marketing modules, which extensively cover advertising across platforms such as Google Search, Google Display, Facebook, YouTube, etc to ensure that you become a highly skilled digital marketing professional.
Popular events play a vast role in capturing the consumer's mindshare. Brands need to understand how they can leverage the topical season to drive maximum growth.
Why Must Brands Leverage Topical content?
Now that we know why it is important to leverage the season, let’s look at some of the topical events brands can leverage this year
Key Events & Topicals in 2021
(Source: Facebook & InMobi, 2020). Focusing on these events can enable brands to push their audiences into the marketing funnel that eventually leads to conversions.
Let’s explore some of the key platforms & ad formats businesses can leverage to sell online and drive sales.
Leveraging Disney+ Hotstar
In 2020, Disney+Hotstar was able to scale 86.8M total paid subscribers with 30% of them belonging to India (Brand Equity, 2020).
Getting creative with the formats
-Playable ads: It offers an interactive preview of the app with playable ads thereby creating an immersive experience and engaging the audience.
-3D Swirl: 3D Swirl is an immersive ad format and it runs across Google Ad Manager. Swirl Ads allow the user to have an immersive experience as the users can rotate, zoom in and expand the creativity in the ad.
-Flipbook: Flipbook ad is an outstream video format for the mobile web. It provides an interactive experience to the audience. The video played in a flipbook ad pauses & plays as per the viewer's scrolling movement.
- Branded content ads: Branded content ads are ads where the creators on Instagram can allow the business partners to promote their post or story and turn their content into an ad. The ads can be run through Ads Manager.
Case Study- boAt
Creating an integrated digital marketing strategy for boAt during the topical event -IPL:
Key objective- To drive an increase in brand and ad recall.
Via Video Sequencing on YouTube, our team was able to retarget the audiences that engaged with the video in the first sequence to view the next and so on. We leveraged catchy GIFs on Google Display Network to run ads for maximum clicks that directed to the amazon product page to drive sales. With the help of leveraging YouTube Trueview for Reach, we aimed to reach maximum people over time.
Through our strategy & execution, we were able to achieve 44.4 Million+ Impressions, a 15.5% increase in product lift, a 59% decrease in cost per click, 3.9 Lakh+ clicks, and a 158.7% increase in brand interest.
In the E-commerce industry, brands have immense potential at gaining visibility through topical posts. They must utilize the same for awareness, reach, recall & conversions. Leveraging relevant platforms with creative ad formats in their strategies would help the brands get a 360° understanding of their campaigns to gauge the impact on driving growth & sales.
Facebook Ads for e-commerce is a great way to not only generate traffic to your website but also increase sales for your brand. Running a blend of Dynamic Product Ads as well as conversion Ads for your e-commerce business can help increase your ROI on several online marketplaces.
Facebook enables the retargeting of users who may have visited your page but not purchased anything during their sales funnel journey. Thus, this retargeting of the audiences paves a way to further increase e-commerce sales & ROI on the platform.
Choosing the right objective for your Ecommerce Ads is crucial for your business. Let us look at a few objectives one can choose for running these facebook Ads for ecommerce.
This objective is the best way to retarget consumers who did not convert. The Catalog Sales objective allows you to advertise your product sets or catalogs on Facebook. Moreover, it enables you to pick either a particular product category of products or choose all the products listed on your website. You can further decide to showcase the name, price, discount amount, short description, etc by choosing dynamic product sets.
Apart from having dynamic product ads, with the Conversion objective, one can decide to display a few of your business’s best sellers in your E-commerce Ads. Similar to other conversion advertisements, now you can pick to include plain product images as carousels, single images, etc.
Now that we know what objectives we can explore, let us identify the types of target audiences in advertising.
Types of audiences
Some of the types of target audiences in advertising are people who have:
Types of Custom Audiences
Website: These audiences are primarily all website visitors. They can be retargeted with Facebook ads for e-commerce based on the time spent (5%, 10%, 25%) on your website on either specific product categories or particular pages.
Customer List: With these audiences, you can upload details such as your customer name, email ID, location, order value, etc to define a value-based audience. These audiences are a great way to reach potential customers who resemble current high-value customers.
App Activity: Considering your business possesses an app that is linked to your account, you can now retarget your app users on their app behavior, this can include- the number of purchases made, the number of times users have opened the app, etc.
Offline Activity: If your business has offline retail stores, one can track the offline data along with the online data to assess the number of people who have transacted with your offline business after viewing the online ads.
Facebook Sources: This is a great way to retarget your e-commerce ads via using various social media sources. These audiences would be high intent customers who have previously interacted with your brand.
Having known the audience sets we can cater to via our paid Ads let us explore what kinds of creatives we can look at to best showcase our products on the platforms.
Types of creatives:
Single Image Ads: These ads work best for products that have clear pricing and CTA. This is because the audience grasps what the brand has to offer at their first glance
Video Format Ads: Video Ads are focused on telling your product’s/ brand’s story. These ads can further be customized on the platform they are being showcased on. For example, Instagram Story Ads are highly impactful as they are a great way to grab the viewer's attention.
Multiple Products: Through multiple Product ads you can now display a wide range of products using catalogs, product sets, and dynamic ads.
Carousel Ads: These ads are focused on a series of images which can be either of the same product or different ones
Catalog ads: A catalog entails the brand’s inventory inclusive of images of the products, sizes, and more picked from the website.
Collection Ads: Generally these formats are a blend of both videos and images. Moreover, they are immersive e-commerce ad formats that make it simple for users to interact with the advertisement.
One can follow the following best case practices for Product ads:
Now that we know the basic objectives, audiences, types, and best practices for running Facebook Ads, you can now use them to grow your E-commerce brand accordingly. Choosing the right objectives to cater to your audience, coupled with the best practices of running these ads can serve to be extremely beneficial to increase e-commerce sales, ROI and drive growth for your business.
Good content promotion techniques can go a long way in effectively building brand recall and trust with a brand’s target audience. This calls for a calculated SEO content strategy. SEO is a key ingredient in every business’ digital marketing strategy. The COVID-19 pandemic has made all understand the potential of digital marketing. However, this also means that there is more competition in the digital marketing space. In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for. To stand apart in the crowd, brands to practise content promotion to reach, inform, engage and educate their audience.
Content promotion strategies
Merely ideating, creating and publishing content does not work anymore and content promotion requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here is how you can use an SEO content strategy for content promotion.
Respond to questions on Quora
A great promotion technique is to ask and answer questions of any subject matter. Quora is recognised as the most comprehensive and trusted online forum. Since forums provide an open-source for your Target Audience to discuss a topic, you can add value by responding to their queries using your existing write-up, if relevant. You can also link back to your blog or website, which effectively renders your work as a credible source.
Tweet various snippets from your content
Have interesting stats or facts that are share-worthy as individual pieces of content? Sharing those snippets on Twitter is an effective content promotion idea as it can lure people in to read more. The microblogging giant is one of the most active social media platforms today, so anything interesting that fits within 280 characters is bound to be retweeted. You can even take screenshots of other elements like pictures, infographics and quotes and use a shortened URL of your website for promotion.
9 out of 10 internet users’ first language is not English. A great content promotion technique would be to create vernacular content and promote it vernacularly as well. This is a very effective tool to reach the audience of tier 2 and tier 3 cities. It increases brand awareness and builds on the trust factor as the audience can relate to the content more. Vernacular SEO content strategy removes the idea that your brand is “foreign” and strikes an emotional chord.
Link to relevant sites/Mention entities when sharing
One of the main aspects of content promotion is linking to sources while writing your article. When you publish your content and promote it on social media, use Twitter mentions or Facebook hashtags to prompt those sources that you’ve used their information. Doing so will increase the chance of your article being viewed by multiple individuals through the mentions.
Post on relevant LinkedIn groups
LinkedIn is nothing but the Facebook variant for all things professional. A helpful SEO content strategy would be to use LinkedIn for promotional purposes. Much like Facebook communities, LinkedIn has an option where you can create groups. Find such groups that could make the most out of your content and share it on their pages. If your content is beneficial, many of the users would share and circulate it among their peers increasing your reach.
Turn content into a ppt/pdf and upload to SlideShare
SlideShare is the perfect place to content promote presentations to get the visibility you need. Once you upload your content on Slideshare, you can also share the link on LinkedIn, Instagram, Facebook, YouTube as well.
Leverage the reach of Influencers
Reaching out to influencers at scale is a good content promotion idea. Getting your content featured by some key influencers or getting them to share your content can amplify your reach drastically. Pick influencers that are relevant to your domain and engage with them. Contact more than one influencer and engage with them regularly for better reach.
Video content marketing
60% of the people who use the internet are visual learners. A fruitful content promotion technique is to make use of YouTube. More than 50% of women make a purchasing decision after watching a video. This is a wonderful opportunity to create a personal touch for your brand by engaging with your audience on YouTube while helping visual learners retain information better. YouTube is an SEO gold mine, so make use of hashtags, titles and descriptions to increase your reach. As for audio learners, one can use podcasts as a content promotion tool.
Using Pinterest to drive referral traffic
Pinterest is a wonderful forum for content promotion. You can create boards where people can pin your content, save it and learn about your brand’s story as well. It is an effective SEO content strategy because it directs people to your website as well. Pinterest communities can help with your engagement and helps your brand understand what your audience wants.
The content promotion strategies mentioned above are used to their fullest potential by some of the best content marketers on the planet like HubSpot, Whole Foods, Asian Paints etc. Of course, some of these strategies may die out while others will evolve, so to stay ahead of the curve, you'll need to keep your eyes peeled and ears tuned.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Are you looking out for some really interesting, inspirational and power-packed events? Thanks to Covid 19, all of it has now moved online. Check out digital marketing webinars being done by Social Beat and DigiGrad.
Once larger physical events are allowed, you could possibly attend some of the biggest marketing and digital marketing events in Mumbai, Delhi, Bangalore and other parts of India; that not just inspire but also give you an opportunity to network with the best marketers in the country. It’s an opportunity to listen to the finest in the advertising and marketing field – a forum that stimulates conversations and ideas around design, marketing, digital and more. You may also find it useful to read our book on digital marketing and view the Digital Bytes knowledge series on the Social Beat YouTube Channel or take up our digital marketing course at DigiGrad.
Here’s a quick glance into our compilation of top marketing events taking place across the country in 2021.
IAMAI is back with its signature event, IDS (India Digital Summit) on 19-20 Jan 2021. This year the central theme is ‘Atmanirbhar Bharat’ . The staggering increase in the total number of internet users in rural India recently presents us with the unique opportunity to establish India as a global powerhouse of Digital Growth. With over 150+ speakers its going to be a much anticipated event and award.
Often termed as Oscars of Indian ad awards, Abbys by Ad Club of Mumbai honours creative excellence in advertising. With a grand conclave and awards in Goa, its an event all agencies and marketers look forward to. It also organises Effies, which honours all form of effective marketing communications across India. The 2020 edition was cancelled due to Covid19 but we all hope to be back in Goa to celebrate creative excellence, soon enough.
Exchange4media organizes the Indian Digital Media Awards since 2010. It has always encouraged contributors in the 360-degree digital media space to keep getting better with the transformations taking place in the industry year on year. For this, it recognizes their talents, appreciates and celebrates them through these awards. It has showcased the work of many contemporary digital professionals and rewarded them for their beautifully executed digital blogs and viral campaigns. This event in itself is a huge networking opportunity for every business professional to connect and grow. Its 4th edition was held on the 4 and 5th of June, 2020. The 2021 dates are yet to be announced.
This is a grand event in Mumbai organized by the IAMAI (Internet and Mobile Association of India). The event in its 16th edition, is an endeavour towards establishing a great comprehension of the modern methods and mechanics of marketing.
Major Speakers were MDs & CEOs of leading companies such as Group M and Pepsico, top marketing managers of Times Internet, Starbucks, HDFC Bank, Kotak Mahindra Bank, eBay and Renault amongst others. There were Panelists to take the conversations to another level. The sessions were followed by networking breaks at regular intervals.
Topics of discussion revolved around Marketing in new age Digital India and around the globe that included:
Campaign India hosted its tenth edition of its awards on 4th June 2020 to honour excellence in digital advertising and marketing. Dates for 2021 are yet to be announced. Rechristened Campaign India Digital Crest Awards (CIDCA) in 2013, the property has evolved over the last nine years from its origins (as the Campaign India Digital Media Awards), to remain contemporary, relevant and inclusive of the dynamic changes in the digital ecosystem. It also features an award evening.
Having conducted 6 editions, Foxglove continues to be a signature event in the year by afaqs. Every year it aims to to add more sub-categories to accommodate the refreshing work done in newer formats. Foxglove has become one of the most revered advertising shows in India thanks to over 500 unique entities who have participated over the years. A unique aspect about the award is that its only open for agency or organisations that are less than 12 years old. After all, creativity knows no age.
Social Beat, one of India's fastest growing digital agency in India; conducts Digital Leadership Summit in Mumbai, Bengaluru & Chennai and online. This is a CXO event which brings together Business Leaders and CMOs to discuss how to drive business results through digital marketing and share innovation across Video, Vernacular Content, Voice, Artificial Intelligence and Virtual Reality. The business leaders and attendees would be from across sectors, including FMCG, BFSI, Real Estate, Entertainment, Education and Internet Businesses. The 5th edition was conducted virtually in the form of Digital Premier League in Oct 2020.
Exchange4Media group boasts of another event that it hosts, the Pitch CMO Summit. It is considered to be their flagship event which gathers some of the greatest marketing minds to discuss the latest, complex and challenging marketing trends in the global market scenario. Every year, the event is theme-based. The theme for 2019 was “Reinventing Consumer Experience”. At the Pitch CMO summit on 28th February 2020, leaders from the Industry explained how to concentrate on ‘the buy’, underlines the challenges, and highlight the opportunities.
Digies, an initiative by afaqs!, aims to celebrate creative marketing communication initiatives by Agencies, Brands, Production Houses, Design Studios, Creative Studios, and Content Creators, from exceptional use of social media to integrating multiple platforms, from use of hashtags to a 120-seconder video, and more. There are 38 categories to participate in. Aspirants can submit their work in single or campaign categories. Additionally, there are 2 special awards, namely: Brand of the Year and Agency of the Year.
Conceptualized by the online video analytics & marketing company - Vidooly, StreamCon Asia is a one-stop congregation for content creators, video platforms and advertisers from the online video industry in India. It is one of largest event of its kind in India with speakers and panelists from UC Web, Indigo Airlines, Eros Digital, Fab India, Oyo Rooms, Trent, Dailyhunt and more. It will also feature many content creators and YouTuber Influencers giving it a power packed event for anyone who is leveraging video content. The dates for 2021 are yet to be announced.
A niche awards night started by exchange4media in 2016, is now an annual summit. The last one took place on 2020. In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. Indian Content Marketing Awards aim to promote and recognise this talent, expertise and hard work that go behind cracking breakthrough ideas & concepts to create exceptional brand stories. The Content Marketing Summit is also going to have an Asia Summit, so watch out for that too.
Adobe Symposium is one of the biggest Digital Marketing events in india. This event invites thought leaders in the field of digital marketing to redefine your experiences with Adobe partners. As their marketing promos claim – ‘Take it to another level, soar new heights like never before and extend your digital experience with courses straight from the Adobe Digital Learning Services’. Apart from these, there are several other reasons to attend this conference, including networking goals. This is the most sought-after experience for most digital professionals in today’s utmost competitive era and has been rightly defined as the event “Where digital marketing meets extraordinary experiences.” Every marketer looks forward to making the most valuable connections with their digital marketing pioneers and peers and if luck may have it, then with the digital marketing veterans and Adobe leaders too.
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. The 10th edition of ad:tech in Mumbai took place on 27th and 28th October 2020 - the dates for 2021 are yet to be announced. The summit will enable participants to explore the future of marketing and discuss the ever-evolving and complex landscape, focussing on how technology, data and content are helping brands win through superior Customer Experiences, regardless of the touchpoint.
Social Beat, a digital marketing firm is conducting an innovative forum called the ‘Design Beat’. It is a remarkable platform for creative minds to pool in their ingenious ideas and thoughts to come up with solutions that impact lives. Eventually, the solution nudges users and bring about a behavioural change. The design hackathon brings together like-minded problem-solvers to crack the problem with their wits and imagination. The event is scheduled for the 1st of November. Participants will receive exciting rewards for their resourceful contribution. Get ready to grab this wonderful opportunity to showcase your talent!
CMS Asia is a premier not-for-profit event organized by the thriving marketing community across JAPAC and ANZ. It is a must attend digital marketing event for every content marketer. This year the summit is being held in four different cities – Sydney, Tokyo, Kuala Lumpur and Mumbai. CMS Asia will features speakers and attendees coming together to explore and discuss the various facets of content marketing, emerging trends, best practices and innovative though leadership.
The South Asia leg of the summit will take place in Mumbai on April 15, 2020 tentatively.
The 4th edition of VdoNxt Asia is India’s largest convention for those who live by the promise of digital video. It is the complete experience: listen and network at the conference; get in touch with the latest in technology at the exhibition, and celebrate the best work in digital video at the VdoNxt awards. The last edition was held on 29th January, 2020.
If you are based in Bengaluru, you may find it interesting to read our blog on Top marketing events in Bangalore.
Do feel free to comment below or reach out to us in case you feel any other event in India deserves to be a part of this list.
Since its advent into the digital world, YouTube has been a space that people often turn to, for information as well as entertainment. The world’s largest video platform has been a launchpad for artists and creators worldwide, giving them a chance to build their community and connect with a wide audience. A long list of creators have made a living out of their content on YouTube and have inspired a million others.
What are YouTube Shorts?
YouTube has recently launched yet another feature that provides more room for creativity. YouTube Shorts can now be created with just a smartphone. These vertical videos that can be as long as 60 seconds enable high-quality and catchy content to be delivered straight to the audience.
YouTube has helped an entire generation of creators to establish their space online and has given them a platform to showcase their content to billions virtually. With the newly introduced Shorts, they are hoping to make an even greater impact with the audience and empower the creators to make the best out of a smartphone. Shorts have been equipped with an array of features that can allow the creators to make the best videos with the least effort.
Features of YouTube Shorts
The first version of YouTubeShorts has already been released in the Indian market. They offer a range of exciting features such as a multi-segment camera that can patch many videos together, the facility to record with music from an ever-growing collection, speed controls that enhance creativity as well as aid in an easy, hands-free recording - a timer and countdown. More features are to be implemented in the newer versions.
Over 2 billion users visit the YouTube platform every month, engaging with it in some form - as an audience or as the creator. Therefore, it is important to gain traction by being easily discoverable in this digital space where there are a lot of competitors. It is also equally important to use its features to the full advantage so as to retain the audience. In that regard, YouTubeShorts has emerged as one of the most efficient ways to create short videos and be discovered.
YouTube has also introduced a new feature called Watch, which makes it easier for the audience to swipe vertically from one video to the next. This feature also makes it possible to consume the Shorts videos with even less effort.
In the digital era of today, it is significant that ‘hard’ work is replaced with ‘smart’ work. One of the ways in which it can be smoothly accomplished is by using all the available features to your best advantage.
Are you wondering how to learn social media marketing? You’ve landed on the right page.
Social Media Marketing is becoming one of the fastest-growing aspects of Digital Marketing, which enables marketers to increase their brand awareness to a greater extent. Covid 19 has only accelerated this trend even further.
Marketing through Social Media is important because:
The data also proves that users have also started following popular brands and businesses on Social Media. The scenario has changed and it’s vital to learn social media marketing as every business needs to have a social media presence. It is important to constantly engage with the customers to keep the consumers remembered about your brand.
Being a social media marketer comes up with a lot of fun responsibilities. Yes, you heard me right! Can the responsibilities be fun? Absolutely!
If you are wondering how to be a social media marketer and if you are someone who loves being creative, then this is your chance! Upskilling yourself by learning Social Media Marketing is one of the top skills that would speak volumes on your resume. Social Media Marketers earn an average salary of 5.6 lakhs per year which is just at the start of your career.
Everything being said, it’s your chance to start learning and now that you have understood the importance and role of social media marketing, let’s look at how to be a social media marketer in India. We have curated the top courses and even some books for you. If you are looking at broader courses around digital marketing, you can check out this link.
Let’s get started!
|Name of the Platform||Certifications provided||Faculties||Fees & Duration||Key factors|
|Digigrad||Digigrad & Social Beat Certified||
Lalitha Shukla, Senior Manager-Digital Strategist, Social Beat
Srinidhi Maheshwari, Senior Manager- Digital Marketing, Social Beat
Aishwarya Merwade, Manager, Assetz
|Rs.10,000 + GST - 4 weeks||Harvard-style case study learning methodology|
|Digital Vidya||Google, HubSpot, and Government of India||
Kapil Nakra, Co-founder, Digital Vidya
Shubhendu Jha, Co-Founder, WeBeeSocial
|Rs.11,900 + GST - One month||Industry-based live projects|
|Simplilearn||Simplilearn Certified||Kapil Nakra, Co-founder, Digital Vidya
Shubhendu Jha, Co-Founder, WeBeeSocial
|Rs.15,999.- Self-paced learning.||High-quality self-paced e-learning content|
|Digital Academy 30||HubSpot & Facebook.||-||-||An experience like classroom training.|
|NIIT||NIIT Certified||Aditya Pandey, Lead Instructor - Digital Marketing with NIIT Ltd||Rs. 6,700/-||Innovative learning methods|
|Coursera||Coursera Certified|| Chris J. Vargo, Assistant Professor - the University of Colorado
|Rs.3659/-||Graded Assignments and Case Studies|
DigiGrad answers all your questions on how to be a social media marketer. DigiGrad is an educational initiative of Social Beat - a Google Premier Partner and a badged Facebook Business Partner. They aim at providing quality Digital training in an online classroom setting. It’s an IIM Alumni initiative and the mission is to deliver Harvard-style Case Study based Learning Methodology and live classes.
Digigrad’s strong forward-thinking approach can be noticed from their vision - To train 1 lakh Digital Marketing Professionals, in the next two years.
The Social Media Marketing training course offered by Digigrad helps in gaining real-time industry experience with live projects, assignments, and assistance with Internships and placements opportunities.
What will you receive?
Course Duration and Fees structure: Rs.10,000 + GST and the duration of the course is for 4 weeks. They also have the digital marketing master program which covers aspects like content marketing, digital advertising and media planning too.
Digital Vidya is a leading professional training institution that aims at providing the right skill-set for freshers and professionals. They have provided quality education for over 35+ professionals across 55+ countries. Digital Vidya has also successfully partnered with top Social tycoons such as Facebook, LinkedIn, NASSCOM & Vskills to make the learning experience better.
The Social Media Marketing Training Course offered by Digital Vidya acts as an eye-opener for all the passionate marketers. Digital Vidya offers live instructor-led sessions which makes the learning more interactive.
Why Digital Vidya?
What will you receive?
Course Duration and Fees structure: Rs.11,900 + GST and the duration of the course is one month.
Simplilearn is on a journey to transform lives by empowering people through Digital skills. Simplilearn is one of the world’s leading certification training providers in various areas and offers one of the best digital marketing certification programs. They have empowered over one million professionals and companies across 150+ countries. Simplilearn has been named as the 8th most influential education brand in the world by LinkedIn. The Simplilearn’s Advance Social Media Marketing Training Course Certification will help you transform as a successful Social Media Marketer. Learn social media marketing and become a specialist in creating creative copies, influencer marketing, and much more.
What will you receive?
Course Duration and Fees structure: Rs.15,999. Simplilearn offers Self-paced learning.
Their vision is to redefine the education system in India and transform the journey of their students into leading professionals. Digital Academy 360 was awarded as the “Best Digital Learning Institute of the year” by Indian Education Awards 2019. They focus on teaching the course from a basic to an advanced level. Their social media marketing training courses are suitable for both beginners and professionals. Digital Academy 360 was also the first institute to kick start a content writing classroom training program. Learn social media marketing through their Social Media Master program designed for freshers, working professionals, entrepreneurs & freelancers.
Why Digital Academy 360?
NIIT is a leading Skills and Talent Development Corporation with a strong focus on assuming a leadership role in the Digital Learning World. Through NIIT Digital, learners can access their learning materials from anywhere and they have put together a great team of Industry-experts to deliver effective learning through online live classes.
NIIT was recognized as ‘Best Education Company to work with” at Indian Education Congress & Awards 2020. The Social Media Marketing training course offered by NIIT is designed based on the new age goals and makes you equipped to build effective strategies.
The programme is designed to make beginners learn social media marketing and be conversant with Social Media tools and techniques.
What will you receive?
Fees structure: Rs. 6,700/-
Udemy is the leading global platform for learning and they are helping individuals reach their goals by pursuing their dream career. Udemy’s vision is to transform learning experiences by giving access to online courses to anyone from anywhere. Udemy is the leading global marketplace for teaching and learning, connecting millions of students to the skills they need to succeed. The courses at Udemy helps students and professionals to keep up with the rapidly evolving workplace. The Social Media Marketing training course offered by Udemy specializes mainly at learning advertising on different platforms like Facebook, LinkedIn, YouTube, Twitter, and much more.
The course briefly provides the strategies and principles of Social Media Marketing that has worked with leading brands, providing you with all answers on how to be a social media marketer!
What will you receive?
Course duration & Fees structure: Self-paced learning at Rs.455/-
Coursera visualizes a world where anyone and everyone is given the ability to transform their career by accessing the world’s top learning resources from Coursera. Every course is taught by highly qualified instructors from leading universities all over the world. Coursera also provides a plethora of free courses that provide access to learning resources and videos. They offer guided projects, specializations, professional certificates, and online degrees. The Social Media Marketing training course offered by Coursera is for beginners who are just starting to learn Social Media marketing basics. This course helps you in learning from basic to advanced advertising techniques such as lookalike modelling and audience retargeting on three major social media platforms - Facebook, Twitter, and Instagram.
What will you receive?
Fees structure: Self-paced learning at Rs.3659/-
Conclusion: On the whole, all these social media marketing training courses will help you in pursuing your career goals and will provide you with valuable insights on how to be a social media marketer.
If you are someone who is looking to dive deeper into Digital Marketing and build a successful digital marketing career in India, have a look at courses offered by Digigrad - They are budget-friendly and offer live classes.
With our workplaces and schools confined to our homes, group chats and video calls are the new normal post the spread of the coronavirus. Thanks to this, we have numerous video communication platforms, from both new and old brands, becoming a staple in our household. Currently, the Zoom meetings app sits at No.1 on the app store but Facebook’s Messenger Rooms is gearing up to change that.
Technically developed by Facebook back in 2014, Rooms was introduced for users to create spaces and invite other users into that space for personal as well as professional purposes, while also given the option to be anonymous. This was shut down in December 2014. Things, however, took a turn during the COVID-19 pandemic, and Facebook reintroduced a video conferencing system under the same name in April 2020.
Much like the Zoom app, Facebook too would enable you to start video calling friends and family through a link on your newsfeed or groups/events page. But after their most recent dip from the 10th position to the 15th position on the U.S. app store, the company has decided to revamp their version to improve rankings while also incorporating new and improved features for better user satisfaction and experience.
In the newest version of Messenger Rooms, users will now find the Rooms they have been invited to at the top of their chat box in order to find them easily. The option of creating a Room has also been made easier by displaying the option at the center of the chatbox. You will also be able to set future start dates and customize audience selection. In addition to this, you will also be able to join, edit, delete, and invite other users through the "Manage Rooms" feature.
In terms of personalization, Messenger Rooms are now enabling fun frames and customized backgrounds where you can use your own pictures and other multimedia as backgrounds, in addition to previously offered options like lighting filters and 360-degree backgrounds.
With many video conferencing apps like Zoom, Google meets, Houseparty, etc, Facebook is rolling out different options like Instagram Reels and Messenger Rooms to facilitate superior social video chatting experience in order to maintain its top app status. Earlier this month, it also began integrating chat systems for Instagram and Messenger, to help the latter retain its app status.