Got good content up on your website but not sure how to promote it? You’ve landed on the right page to find out the answers.
What are Social Bookmarking Websites?
Websites that help internet users to search, store or manage content they are interested in and share it across networks. These social bookmarks are created using tags, categories or custom keywords and are usually public, allowing all members of the site to access it.
How do they help brands?
Brands and content marketers can leverage on social bookmarking websites to build brand awareness and promote their content. These sites help brands or users share articles, blogs, images or videos, in order to drive relevant traffic into their site.
Here are some of the popular social bookmarking websites and how they work:
Delicious is the world's largest social bookmarking service that lets users to save, organise and discover links on the web. The interface is quite simple and lets users build a collection of links, thereby creating their own personal search engine. One can also browse for interesting content shared by their friends or trending topics around the web. Getting listed on Delicious can certainly improve the page ranking & drive more traffic, provided the content is great.
A popular micro-blogging platform and a social network with huge traffic volumes globally. It that allows users to create any content in the form of short-blogs with relevant tags, enabling other users interested in similar topics to easily find it.
A photo sharing website with more than 100 million active users. It allows users to create theme-based picture collections called 'boards' and helps discover, save or find what interests them. This site is best known for its referral traffic and image categories such as infographics, guides, tutorials and DIYs have a higher click-through-rate.
A discovery engine that finds and recommends web content to its users. Majority of StumbeUpon users are there to look for unique or creative content personalized based on their interests or peer group recommendations. With over 30 million registered users, this site provides high quality backlinks and lets users like, rate or share web pages.
A well-known social bookmarking website where users can submit links to blogs, images or videos and its position on the Reddit page will be determined by votes from other users. A text heavy website that covers a wide range of popular topics and organised by areas of interest called 'subreddits'.
With over 1 million registered users, Scoop.it is a popular social bookmarking tool that caters to professionals, businesses and corporations. One can publish or curate unique content based on interests, keywords and share it with others in a visually appealing way.
This user-friendly social bookmarking service lets its signed-up users bookmark web pages for a later use, annotate files as they browse and share it with friends or colleagues. It helps in easy indexing of shared content on Google and drives good amount of traffic into the site.
An open source, social news service that allows users to create content, seed links to external content and participate in discussions. Most-voted content pieces appear in the home page and usually belong to popular topics like news, politics, business, art and technology. The site has over 40 million unique visitors a month, a Google page rank of 7 and high quality PR backlinks from related sites.
HubPages is a social content community where users share content, pictures, videos or pose questions to find answers. It is also a revenue-sharing website where authors can create original, quality content about various topics & earn via Google AdSense or other commission-based vehicles. Creating unique content articles or 'hubs' regularly can help brands in indexing pages more quickly and generating targeted traffic into the site.
Visual.ly is a community platform exclusively for data visualization and infographics. It is also a marketplace for publishers and researchers looking for images using keywords and category tags. Brands can create a profile and publish interesting insights & infographics that will drive relevant traffic into their site. It not only allows the users to share it across social media platforms, but also provides an analytics tool to measure the overall content reach.
Typepad is one of the oldest blogging platforms with built-in tools for customization and additional features like mobile blogging, multiple author support & photo album creation. This online publishing tool is a paid service that comes in four different subscription levels. One can also promote their content within the site and measure performance through their comprehensive stats tracking.
A bookmarking website that lets users to store all their favourite links at one place, which can be accessed from anywhere. These bookmarks are created using labels or tags and can be shared with anyone.
This world's largest social networking site also serves as a content sharing platform with large numbers of referral traffic every single day. Facebook also captures latest trends, news articles and topics of discussions using keyword searches. Thus, brands can take timely measures on generating relevant content on Facebook, which might bring in more shares or page impressions.
Yet another social sharing site with millions of active users worldwide, generating 500 million tweets every day. Fresh and interesting content can help brands gain followers on profiles, lists and also monitor user interaction levels in terms of retweets, replies and likes.
Owned by Google, this social networking site allows users to share content, images or videos across circles, communities or interest-based groups called 'collections'. Social bookmarking sites allow users to easily find content around topics they are interested in, store or share it with like-minded individuals. Thus, brands should capitalise on websites such as these, to amplify content and drive more targeted traffic into their site.
Do you currently use any of the above-mentioned websites for your brand? Or have more sites to add to this list? Share it with us in the ‘Comment’s section below. For more tips and insights on SEO / content marketing techniques, watch this space.