social beat news

Social Beat turns 4

  • Suneil Chawla
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  • 12 December , 2016
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    • < 1 min read

Four years of sugar, spice and everything nice has made Social Beat what it is today and as we step into our 5th year, we would like to thank each and every team member for their significant contribution to our growth and success.

Its been a phenomenal year - right from turning Google Premier Partners to being invited for the Facebook India SME Council, from visiting San Francisco for the Global Google Partner Summit to running digital marketing workshops across the country, from organising our first Digital Leadership Summit to opening our Bangalore & Mumbai offices, from winning awards to releasing our Industry Digital Marketing Report.

Of course, all of this wouldn't have been possible without our team and our existing and new clients. So thank you once again. Together, we learn, we grow, and we make it beat :)

Continue reading about us on the Social Beat internal blog.


Content Marketing in 2017 – Digital Chai Pe Charcha, Bengaluru

  • Abhishek Kumar
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  • 10 December , 2016
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    • < 1 min read

The second edition of the Digital Chai Pe Charcha in Bengaluru was held on 9th Dec, 2016. We had an audience of 25 including entrepreneurs, professionals, digital marketers and social media influencers taking active part in the discussion. The topic of discussion was achieving content marketing success in 2017 and beyond.

We had done a similar discussion on content marketing in Chennai in early 2016.

You may find it interesting to read our other blogs on Content Marketing.

 


Social Beat partners with Orange Flower Awards in Bangalore

  • Drishtii Jaisingh
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  • 3 December , 2016
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    • 2 min read

We are glad to Partner with the Orange Flower Awards, organised by Women’s Web. The Orange Flower Awards are India’s first awards for women for digital excellence. The initiative aims at recognising women who are digital creative superstars. This encompasses women who are writers, cartoonists, social media mavens, photographers.

The Women’s Web is an online platform that enables women around the country to talk about their real stories and experiences. The organisation is the largest online community of women in India with 8 million readers since 2010. An inspiration to 800+ women entrepreneurs, the platform hosts 1500+ writers and bloggers. There is a wide diversity in the kind of topics that are featured on the platform. One can find women’s views on social issues, parenting advice, relationships, entrepreneurship, travel, lifestyle and even Tech and Finance! Started in 2010, Women’s Web has been growing with the love and readership of women in India and has been applauded by The Hindu, Deccan Chronical, PepperTV and won many awards such as the Women Icon and Biz Divas award.

The premise behind hosting the Orange Flower Awards is that women in India are continually innovating and reinventing to change the digital world we live in. Any woman above the age of 18 years can nominate themselves or someone else for the Awards. Although the awards are meant to recognise the work that women have done in this field, nominations from men are also welcome in specific categories where their work has empowered women in some form.

The Jury panel comprises of renowned journalists and authors like Gita Aravamudan, Kiran Manral, Ashok Banker, Mita Kapur, Samhita Arni and Sowmya Rajendran. Other panellists include Archana Doshi, Natasha Bhadwar and Aparna V Singh, who is the Founder and CEO of Women’s Web. The structure planned is going through digital and also has on ground events in 5 cities – Mumbai, Pune, Delhi, Kolkata and Hyderabad. The gala awards night is scheduled to take place on the 8th of January, 2017 in Bengaluru.

You can catch all the action and the recent happenings of the event on their page. You can also choose to attend the event in any of the cities.


Vikas awarded as Most Influential Digital Marketing Leader

  • Nandita Raman
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  • 24 November , 2016
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    • < 1 min read

It gives us immense pleasure to announce that earlier today, the World Marketing Congress & CMO Asia recognized our Co-Founder, Vikas Chawla as one of the Most Influential Digital Marketing Leaders in India.

The recognition  is a result of an intense research followed by a review by a Jury of senior marketing professionals from across the globe. The criteria for the award included:

· Marketing Competencies
· Strategic Perspective & Future Orientation
· Track Record, Integrity and Ethics
· Commitment to Sustainability (Business, Social & Environmental)


The award function and conference help in Mumbai brought together Marketing Experts, Strategists, & Media from all over the country to learn and share the best practices that shape the digital marketing landscape.


Social Beat participates in Google Partner Summit in San Francisco

  • Vikas Chawla
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  • 14 November , 2016
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    • 3 min read

It was a delightful day when we got the news of being invited for the Google Partner Summit and being upgraded to a Premier Google Partner. So when the time came, Rohit & I packed our bags and took the journey to cover 13,876 kms from Chennai to San Francisco. The journey was not just the distance, but the fact that at the Summit we were amongst 900 partners around the world, who together controlled about 8% of the global digital advertising spend. It was indeed a delightful experience to be part of it.

"Now is our Moment" was an apt theme for the Google Partner Summit with multiple interactions with senior Google product managers and account managers interspersed with knowledge on how to manage talent as well as clients. It was a holistic agenda to help agencies like us succeed.

While a lot of the inputs provided at the Summit were confidential, we have summarized what we are allowed to share. Below were the 5 key takeaways for us:

  1. Be there in the moment - Being there in the moment in the mobile first world is key and there was indeed a lot of discussion on the usual topics of mobile responsivness as well as website speed. There was discussion around the growing adaptation of Accelerated Mobile Pages (AMP) and infact Social Beat has already implemented AMP as well. With the responsive ads that Adwords has launched, the ads become a lot more immersive and adaptable to any device/ad unit size allowing brands to be there in the moment.The challenge with mobile has been that almost 75% of the audience start the interaction with the brand on one device, but complete it on another device. So measurement and tracking of ROI becomes a challenge. Fortunately, some tools like Optimizely help us resolve this.
  2. Measure across devices, channels, offline - Measurement being key, there was discussion around multi device, multi channel and offline measurement since many visitors who search online do visit the retail store. We do have an interesting article on how search can help offline and omni channel retailers in India. While store visits as a conversion metric is already live in Google Adwords, there are many more exciting developments that we can watch out for in the online to offline measurement.
  3. Leveraging Video for Brand Building & Sales - There is no doubt that video is the fastest growing medium in the digital space and many brands are creating engaging yet low cost videos for better brand recall and sales. Lucinda Barlow, Global Director of YouTube marketing pointed out that "There are only two things Americans do more than watch video: sleep & work" and that's the reason why digital video is going to be even bigger going forward. YouTube has lined up some interesting features for ecommerce and omni channel retailers so watch our blogs for more info on this.
  4. Virual Reality / AR - Part of the swag given by Google was the Cardboard which gave us a glimpse into the low cost Virtual Realty but what amazed us was the Google Day Dream (with Pixel) which is a very immersive VR experience and with devices becoming better and cheaper we are surely going to see more of them around. The experience brands can provide via VR is going to be a game changer and we look forward to exploring it. While Adwords is yet to integrate to VR/AR we do see that happening in the near future.
  5. Machine Learning - Machine learning not only refines the experience we get at Google but is also helping agencies like us with programmatic advertising, some of which we have started experimenting with our clients using Double Click. Its only going to get better, allowing brands and agencies to deliver relevance at scale.

Apart from the product learnings, it was amazing for us to network and meet Google Partners from around the world and we even got to visit Googleplex and interact with product managers one on one (though we cannot share the details of these discussions yet).

 


Social Beat part of Facebook SME India Council 2016-17

  • Vikas Chawla
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  • 2 November , 2016
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    • < 1 min read

Small and mid sized businesses are indeed the backbone of India’s economy and digital marketing can be a powerful medium for SMEs, especially when you can get more through targeted marketing. This is the purpose with which Facebook India launched their SME India Council last year and this year we extremely excited to be part of it and are looking forward to working closely with Facebook.

As Facebook reported in 2015, more than 1.99 billion interactions have been made between people and the 2 million small businesses with Facebook Pages in India. And of the close to 160 million people (as of Oct 2016) on Facebook in India (95% on mobile), more than half of them are connected to at least one small business in the country.

The Facebook SME India council is made of a group of small business from various industries and geographies across the country and will meet throughout the year to share feedback, discuss new ideas and work with Facebook to build better ads solutions. Due to confidentiality, we cannot share many of the information shared during the 1st meeting that was held in Delhi in October, please do stay updated on our Facebook Marketing blog to see what's the latest (as and when Facebook announces its new feature launches).

You may also find it interesting to read our Facebook Marketing Trends for 2017.


How UX can make or break your business – Digital Chai Pe Charcha

  • Sneha Balasubramaniyan
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  • 12 October , 2016
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    • 3 min read

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai on 8th October, 2016. The event saw over 25 participants who were a mix of entrepreneurs, digital marketers, and professionals. User Experience, an important element in any website or app these days, the entire session was insightful, engaging and very informative!

What is UX or User Experience?

UX or User Experience is exactly what the name suggests – the overall experience one has when they land on your website or your app and the interaction with the company, its services, and its products throughout.  In short, the way a website or an app works plus the look and feel of it all together making your user want to come back to your site.

Benefits of good UX –

Research shows that the overall experience of a user right from landing on your site, navigating and scanning through your pages till moving out of your site to another, the emotions that the user feels throughout – satisfied or unhappy – plays a major role on how your brand performs online in comparison to your competitors.

It helps in converting a user into a potential customer and not just that – but converting them at a low cost.

What makes a good UX –

  • Security & Privacy of its users handled with attention
  • Feedback & reviews from real buyers that connects with new users
  • Company is reliable & trustworthy - Transparent information on the roots & founders of the business

Building a new website 

  • Research and Analyze

Do a quick study on who your competitors are and analyze their digital mediums. Understand what they do to provide their users with a great experience on their site. Work on your content, have collaborative discussions and put down the necessary inputs to go on your site.

  • Strategize

Have a good idea on the different elements you would like to add on to your site – be it a revised sitemap or navigation flowcharts by analyzing user personas and scenarios.

  • Product Design

Work on your website with a neat and clear wireframe that should include digital touch-points further building the virality loop.

  • Test and Iterate

After your new website is ready to launch, have a quick A/B testing and experiment with heat maps on your site. Analyze the results and rework on the design perspective if necessary.

Evaluate the UX of an existing website

  • Functionality of your site / app

The speed at which a new user navigates on your site, understands your business and moves through different pages says a lot about the flow of your site.

  • Navigation & Information architecture

The user needs to have a smooth experience while navigating through your site, moving from page to page and gathering all the information required.

  • Forms

If your site has a landing page with a form, make sure the form is simple with limited fields keeping in mind to not ask for information that is too personal to the user or fields that will require the user to go back and forth too many times.

  • Trust and Credibility

Your user’s information should remain confidential and should not be hampered with.

  • Aesthetics

How good is your site’s layout and balance? Is there a consistency in the font? Are the clickable items clear to the user and is the entire page pleasant and easy to navigate?

UX can be improvised with the help of some efficient tools. To improve the overall look and feel of your site, make use of customer surveys, user interviews and case studies. To track your customers’ behavior on your site, experiment with Zarget, Inspectlet, CrazyEgg, Optimizely, Google Analytics and MouseFlow. To understand prototyping, try Balsamiq, Axure, Invision and Pen & Paper.

When the site’s design and flow is focused on establishing a good user experience, the bond between the company and your customer grows building the brand as well as the overall experience of the user with the company.

Click here to understand more on how UX Can Make or Break Your Business

Those of you who missed the first six editions of the Digital Chai Pe Charcha can check them out below:


Vikas speaks at Retail Summit on Winning the Connected Consumer

  • Vikas Chawla
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  • 7 October , 2016
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    • < 1 min read

Earlier today, I spoke to a packed audience of retailers (omni channel and offline retailers) at the Chennai Retail Summit held by Retail Association of India (RAI) at ITC Grand Chola. I spoke on Winning the Connected Consumer, The Digital Way and you can see my slides below.

Local SEO and digital marketing for retailers is very critical in this connected world. Its very important for them to leverage a mobile first strategy to capitalize on every micro moment.

 


Social Beat becomes Premier Google Partner

  • Nandita Raman
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  • 18 August , 2016
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    • < 1 min read

The Team at Social Beat is excited to announce that Social Beat has now gone from being an accredited Google partner to becoming a Premier Google Partner for Google Adwords/Pay Per click Advertising.

Our newly acquired Premier Google Partner badge certifies us as a company trusted by Google, which is capable of providing the highest levels of service to clients.

We have fulfilled Google’s three main requirements for being a Premier Google Partner.

Certifications

Google requires the team handling Adwords to prove their advanced AdWords knowledge by getting certified in AdWords.  All team members handling Adwords campaigns at Social Beat are certified by Google to have the required levels of competency and proficiency to run successful campaigns.

Best Practices

Premier Google Partners are required to demonstrate that they are maximizing their clients’ performance by implementing Google’s recommended best practices in client accounts.

Google reviews Partner agencies’ client accounts to make sure that their clients are getting excellent service, including the type and frequency of the changes being made, client retention, and whether they’re making the most of their clients’ budgets.

Spends

The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers

Contact Us to get your Adwords campaign started or to optimize an existing campaign for better ROI.


Social Beat held its 1st Digital Leadership Summit

  • Vikas Chawla
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  • 6 August , 2016
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    • 4 min read

Key Highlights from the Social Beat Digital Leadership Summit 2016:

  • Measuring ROI from digital marketing and content marketing are the biggest challenges faced
  • Carat Lane tracks 4000 data points in order to measure the effectiveness of its marketing campaigns – says Mithun Sacheti, Founder of Carat Lane
  • Lifetime value of the customer is key to understanding ROI from any medium, including digital
  • Different digital channels work differently depending on the brands and the right attribution model helps track the results effectively
  • Content Marketing is less about marketing and more about content. Brand are allocating as much as 15% of their total marketing budget towards content marketing.

Chennai, 5th Aug 2016: The 1st Social Beat Digital Leadership Summit 2016 was a congregation of over 125 CMOs, Brand Heads & CXOs from varied industries. Mithun Sacheti, the Keynote Speaker kick started the Summit and shared insights on how a data driven approach at Carat Lane has helped it acquire customers and build a brand. Carat Lane's internal team analyses over 4000 data points, from across channels, including TV, Retail, Print, Radio and Online Marketing.

Speaking at the event, Mithun Sacheti, Founder Carat Lane said “Digital is going to be key for every business in India. The discovery of products and services is going to happen via digital, through consumption will be omni channel across digital, retail and other channels.” Emphasising on the importance of data and analytics Mithun said “The beauty of digital is that you can analyse and measure everything. It's never too much data to decide your action items. At Carat Lane we analyse over 4000 data points on a monthly basis.”



The keynote session was followed by a panel discussion on Measuring ROI from digital marketing. Moderating the panel, Suneil Chawla, Co-Founder of Social Beat, said “Depending on whether the business has a product which has high search volume or is an impulse purchase, Google or social media will be more effective.” Arasu Shankar from eShakti.com said “Apart from tracking the cost of acquiring a customer, it is important to understand the lifetime value of the customer in order to be able to understand the profitability of the business”.



Peshwa Acharya, CMO of Sterling Holidays speaking at the event said “Digital transformation has already happened from the consumer’s perspective. Now it’s time for brands to wake up to this opportunity. There will be many inflection points, for example, COD in ecommerce. Brands need to anticipate and leverage these inflection points to their advantage.”

The last discussion was around How Content Marketing can work for your brand with two successful brands, Matrimony and Murugappa Group sharing their experiences. Vijaylakshmi D, Senior Associate Vice President at Murugappa Group speaking on their successful content strategy around Madras Song said “Murugappa Group always had a strong connect with the city of Madras and we have had ongoing activities around this. When we looked at how do we connect with today’s generation we decided to use music and video as the medium to create the Madras Song to engage people to share their live for Madras.”. Murugappa Group in fact allocates close to 15% of marketing budget towards content marketing.



Rajasekar KS, GM – Social Media & Content for Matrimony.com speaking on their HappyMarriages content initiative said “Content Marketing is more about content and less about marketing. If you can understand your consumer’s problems and leverage that to build content, then it will strike the right cord with the audience.”

 

Speaking at the occasion, Vikas Chawla, Co-Founder of Social Beat summarised, “The digital medium is a powerful medium and only creativity is the limit. We hope that the experience sharing by CMOs and Marketing Heads would enable the entire industry to learn and grow their digital presence.”

Thanks to the entire organising team at Social Beat for pulling off the Summit - Kudos to them! And a big thank you to our partners - Zarget, Sublime Factory & Brandwave.


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