Gone are the days when people used Instagram merely because Facebook was too mainstream for them. Over the past few years, this delectable app has received ascending global momentum and is certainly here to stay! Instagram is a mobile-based app which focuses on capturing and sharing visual posts and is a huge hit amongst youngsters. In India, it is mostly used by people below the age of 35 and is a powerful platform to promote the marketing and sales of businesses of all sizes.
During 2015, the platform was opened for business and, since then, there has been no looking back! Read on to get a closer insight into the top 15 tools which will come in handy to promote your business on Instagram.
This amazing tool helps you find the right following for your business. It provides you with a filtered set of audiences who are most likely to be interested in your business which, in turn, leads to effective targeting. Additionally, it assists you in identifying the most inactive followers, who can later be unfollowed. You can also find followers who follow accounts similar to yours and the list of people who have unfollowed you.
Schedugram helps you with scheduling your posts. It queues your posts according to the timeline opted by you and eradicates the need to log in and out every time you want to post something. Furthermore, it has the added key features of managing multiple accounts, content creation and canva integration.
Social Insight provides you with an extensive analysis of your posts, focusing on reach and account engagement. You can retrieve useful information like your most liked post, average engagement rate and the increase or decrease in the number of followers. It also gives you a detailed insight into understanding your customers. Additional features include geographical hash tag specific alerts and personalised notification preferences.
This handy tool refines your list of followers by classifying them into brand advocates and influencers. Social Rank even helps you create a custom classification to segregate your followers and export the desired profiles to Twitter. Besides this, you can also filter your followers with specific demographic keywords. It gives a complete statistical breakdown of your Instagram followers which is very helpful in promoting your business.
Since Instagram is owned by Facebook now, it uses Facebook power editor to serve ads. This tool provides every benefit offered by Facebook such as targeting customers based on age, gender, location and interests. It also comes with the added advantage of flexible pricing, finding look-alike audiences and saving a targeted set of audiences for precise control over your campaigns
Instagram feed WD integrates your Instagram account to Word Press blogs. You can now easily link your posts and photos to your website. It also lets you embed your Instagram feeds of hash tags and users to your website with conditional filters and links.
With Instagram Insights, you can get access to the basic analytics of your Instagram business account. It provides you with contact support your customers can use to reach your organisation and helps with promoting the posts as ads.
This tool focuses on showcasing your brand. It provides the facility of adding a bio link so that the interested followers can see your photos when they search for content similar to yours. It also provides conversion tracking and inventory management for e-commerce merchandise.
The Repost app lets you repost an Instagrammer's photo on your feed. You can also bookmark your photos and save photos or videos to post them later on your feed, with just one touch.
Offerpop lets you engage in interactive content with your followers. It is ideal for conducting contests and creating sampling programs. It plays ads and content galleries in user-created feeds to promote brands.
This is a business analytics widget that deals with the statistical analysis of post engagement. It monitors the increase or decrease of followers. One special feature about this is that it provides the opportunity to benchmark your performance with that of the competitor’s. It also includes suggestions about the optimal post timings.
Like2buy is the shopping-enabled doppelganger of Instagram. The app supports a web page similar to Instagram with the added feature of shopping while scrolling through the pictures.
Over is built specifically to help you add text to your images. It has a contemporary style and is a one-stop-shop for anything related to embedding text on your pictures. Additionally, this app is specifically known for its creative and lively UI.
People map is another effective Instagram marketing tool which provides you with the detailed analytics of your business. It helps in data-based decision making, finding target influencers, and is much more user-friendly than its counter parts. It also has a very stylish interface that makes it more attractive and fun to work with.
Inselly is a simple tool that can redirect a photo to the actual product with the help of the hashtag used. This helps in capturing the attention of a customer, within a short span, by showcasing that the product is on sale. The hashtag denotes that the product is up for grabs and visiting the inselly website will help them find more details of the product.
It is about time you leverage Instagram to boost the marketing and sales of your business. With so many handy tools and useful apps, connecting to your target audience is now easier than ever. So, take the plunge and leave your digital footprint on the effervescent platform of social media.