Businesses across the globe leverage Twitter for marketing their business. And, India has not been a mute spectator to the rapid rise of Twitter as a micro-blogging tool. This presentation can help you learn about important aspects to be considered for marketing your brand on Twitter.
Brands have achieved a considerable amount of success on Twitter, marketing their products and services to people. But, it has also created uneasy spots for brands which have been at the receiving end of consumer's ire. On one hand, you have businesses who taken to Twitter to connect and engage with the fast-growing audience and on the other hand, you have the Influencers right from Bollywood stars and sportstars to leading bloggers. Building a brand on Twitter requires commitment and you cannot expect a big return on investment overnight. Of late, it has also emerged as a customer service & a market research tool. It is helping brands to understand what their consumers say about their products and at the same time service any concern raised by them.