All you need to know about Snapchat’s new Spectacles
Here is a happy news for all you Snapchat lovers! Snap.Inc has introduced this cool and fun pair of spectacles to help you shoot videos on the go.
With Instagram now having the story feature, which is one of the major USP of Snapchat, snap decided to introduce a new hardware to stay ahead of the game. Although, the first time you hear it, it may sound like a replica of Google glass; the truth is, no it is not! The spectacles cost just one-third of the price of the Google Glass, and they look more like shades and are only used to shoot videos or photos. Experts say that you can compare them to a GoPro rather than google glass.
Interested to know further about Spectacles? We have all the info you need! About Spectacles
This device is a pair of wayfarers, which has an inbuilt camera of 115degree lens. Two yellow circles can be found at each end of the glasses: one is the camera, and the other hides a ring of LEDs that light up when the device is recording.
These glasses are paired with your Snapchat and the video recorded on this will automatically get stored in the Snapchat memories. They are available in three colours – black, teal and coral and are priced at $130 each.
Every spectacle comes with a recharging case, USB cable for the case and a glass cleaning cloth.
Here are few easy steps on how to use these glasses
Step 1: Pair it
Spectacles are compatible with both Android and IOS devices. To pair, wear the glasses and open the Snapchat app on your phone, click on the ghost icon and press the button on the top left corner of the specs.
Step 2: Recording the video
Now the device is paired, and all set to record. Press the button on the top left a corner of the specs. A small LED light will switch on to indicate that video is being recorded. The spectacles will record a 10-second video if you want additional recording time then press the button again to add extra 10 seconds. The longest video one can record is 30 seconds. The videos are recorded in a circular format.
Step 3: Saving your snaps
The snaps are saved to your Snapchat memories automatically. In case, you do not have your phone with you then; the spectacles will store the snaps and later it can be transferred to your phone either via wifi or via Bluetooth for IOS devices.
Step 4: Charging the device
To charge your spectacles just place it in the case, which comes with the device or you can also directly charge it using the USB cable. However, experts in the tech space recommended using the case to charge. Usually, the charge stays for a whole day or two.
How can you buy them?
These are currently available only in the US. If you are visiting the US or asking your friend to buy it for you here is where you can find it. Snap inc. is selling them through a bright yellow vending machine, don’t mistake it for a minion although it looks like one! These are called Snapbots that will travel around the country. You will be lucky if you spot one around your neighbourhood. Snap is making them in a very limited quantity.
The Snapbots will be available at each location for a day. You can also track the bots current location using the map on the spectacles website.
Snap also gives you the facility to try on the glasses before deciding to buy them. All you need to do is use the QR code provided on the website and scan it to add a filter to Snapchat, which is for a limited time to try them on virtually.
Spectacles for Business
Just like Snapchat, the spectacles can also be leveraged for your business. Here is how….
Live hands-free demo
Although Snapchat shares the same feature, the plus point about shooting on spectacles is that you can shoot the video while working on anything. Whether it is unboxing a product or a demo of a product, use this device and give your fans a complete walkthrough of it. (literally).
Promote a show and take them behind the scenes
Esquire Network a TV network used spectacles to promote their show by shooting a 90-second video. Another great way to leverage this is by shooting behind the scenes videos, which can give your followers a feel of getting a unique or an exclusive pass to the event.
A perfect way to portray and promote any location
Spectacles can be used to promote any location or space. Feature a ride, coffee shop, your apartment, office space, etc. using this device and make your audience feel like they are a part of the scene. If you are planning to sell a property or an apartment, this is an innovative way to advertise. Your target audience can get a complete view of the property.
Get customers to give live feedback about your product
Now, you can ask your clients, to give a live feedback about your product or a service. You can also create a story on your Snapchat account and ask people to add their reviews on there. This can be an excellent way to promote your brand.