Facebook has announced that they will shortly be introducing product ads, wherein advertisers can showcase and promote multiple products and even entire product catalogs through ads on the social network. This seems to be great news for advertisers, especially for ecommerce companies as this will enable more products to be shown to a wider audience.
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Quoting from the announcement,
“Product ads can be customized for use throughout the customer journey, from discovery/awareness through purchase. Here are some options:
Advertisers can automatically reach people who visited their website/app (via Custom Audiences), or reach people based on specific interests, locations, etc.
Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best selling products. Or they can create a multi-product ad that highlights the different benefits of a single product.”
Advertisers can upload entire product catalogs and then use advanced Facebook Ads targeting techniques to reach the right customers who would be interested in those products.
We can’t wait to try out this new feature and share our experience on the results acheived. Do share your experience with it as well.
Saptarshi2015-03-27 < Reply
Hi Rohit, Nice update post.. Has this feature been launched in the Indian market?
Social Beat2015-03-27 < Reply
Thanks for writing in Saptarshi. Infact they launched it just this week and we have just started implementing them for our clients. We are not sure of the ROI on these ads because its still early days of experimentation. We shall be posting a more detailed blog on how to get the most of these FB product ads.