It is the Internet era where people consider Google to be the universal encyclopedia that has answers for every query under the sun. As much as users love browsing information, interactive platforms like Quora have made their way through the plethora of information available online. For the past decade, users have embraced Quora for the concept that common people can share their thoughts as answers. It has emerged as a powerful tool that brings like-minds together on common grounds for knowledge sharing. It has also grown as one of the best platforms to amplify your content and ads.
Recently, Quora has introduced three new targeting options for ads that advertisers can utilise to enhance customer engagement, with an interested and valued audience. Here are the three new features added to Quora.
Advertisers can customise their Display Ads to a relevant audience depending on their history of content consumption. Targeting is based on the keyword search, or related questions read previously. Say, for example, let the keyword be ‘baby food chart’. If users search or read questions regarding baby food or nutrition, then Quora narrows down the target audience and displays your ads in their feed and question pages. Advertisers can target audiences who have typed in the keyword in their search or read related questions in the past 20 days. This feature enables advertisers to focus on the interested audience, thereby improving the number of leads.
Gender targeting paves the way for more specific targeting of ads. If your product is women-centric, like cosmetics, then you can opt to display your ads in the Quora accounts of women. Similarly, for products relating only to men, the same principle applies. You will be able to find this option under the demographic category in the ‘Ads Manager’ search box. This streamlines your ad spends on targeting the right users who are potential customers.
If your ad pertains to any software that is useful for a particular browser, you can choose to target customers with respect to the browser that they are using. This is an add-on to the existing feature, in which Quora targets the users depending on the mobile and device usage.
It is always exciting to experiment on different ad platforms. Now is the time to leverage the interactive Q&A platform of Quora with the new features introduced for targeted customer engagement. Implement these latest strategies to accelerate lead generation through Quora and reap maximum benefits.