Almost a year back we had created a list of top Indian Websites that were not responsive. A lot has changed since then. Myntra has moved to an App Only approach and closed down their mobile site. In the same context, Google’s next update is expected to be rolled out on April 21, 2015 and will concentrate largely on positively impacting sites that are mobile responsive. There will also be a marginal negative impact on mobile search results for websites that are not responsive.
So the question to ask here is, whether you site is mobile friendly? Google has its Mobile Friendly Testing Tool which can help you check. If you get a message "Awesome! This page is mobile-friendly.", then you have little to worry as you will most likely be on the safer side of the line.
However, for those who haven’t made their site responsive this Google update is going to put in jeopardy the search traffic and eventually ranking. Here are some tips to help you get started on this front.
Creating a mobile responsive site will be the key step towards being in tandem with the Google update. This was Google’s announcement earlier this year which clearly indicates Google’s focus on mobile friendliness. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
The main reason behind the update taking this path is Google’s consistent stand on giving users the best online experience. With mobile traffic having significantly overtaken PC traffic in the past two years this update seems all the more relevant. Google even has an extensive guide on creating mobile friendly sites. If you have Google Webmaster they have a new Mobile Usability feature to showcase if there are usability issues that still exist.
If you are using a Content Management System (CMS) To make your site mobile friendly here are a few essential tips:
For Word Press Sites: If you own a word press site you can simply use a plugins available online. The three best plugins available are
For Magento Sites: Using existing mobile responsive themes is one option that many are considering. If you have an existing theme which is non-responsive then there are plugins to help with this.
The last option would be to adapt the existing theme to being responsive, but it requires extensive changes to be made at the code level.
The time your site takes to load plays a strong role in improving your page rankings. Despite the best mobile data connection, sites sometimes take a while to load and the reason behind it could be due to complex codes, slow server and other factors. Analyzing these problems and addressing them quickly can help give your site an advantage.
Once these changes have been made appropriate modifications have to be made in the Google Webmaster Tool as mentioned in the steps below.
With the update coming out today, it would be prudent to make these changes to your site as early as possible. Making changes sooner will help your traffic remain higher after the update. If you are having difficulties in making these changes, hiring good developers to make them is always a recommended option.
We would love to hear from you if you have seen any positive or negative mobile traffic from today. Please do share it in the comments below.