Brands that have launched important updates during COVID-19

  • Deepsikha Agarwal
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  • Published Date : 22 April , 2020
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  • Updated Date : 18 May , 2020
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    • 4 min read

Brands across sectors have seen a large scale shift with the decline in the economy, which has taken a hard hit during the ongoing pandemic. And in these last few weeks, as the world has grappled with the Coronavirus and its unprecedented impact, brands have quickly stepped up to roll out important changes and updates to make these times a little bit better. Here’s a look at a few of them.

Google

Google is the number one search engine across the globe, and with people turning to them every day to look for answers on COVID-19, it’s important that their information is accurate and up to date. 

Which is why now, when you look up anything related to the coronavirus on Google, every search will trigger and display a dedicated Knowledge Panel which provides users with accurate information. 

Google has also announced that arrangements have been made for some teams to work closely with the World Health Organisation through the ongoing health crisis. The information gathered in this interface enables Google to provide and update information on the Knowledge Panel with real-time news and verified advice. 

At the same time, so many of Google’s products are integrated into a person’s workday - with Gmail, Google Ads, Analytics, etc. With the Coronavirus, there have been certain products that have been seeing more engagement and traction, and to make working remotely easier, Google provided free access to all features of the advanced version of Hangouts. This is applicable around the world to G-Suite users, as well as customers in the field of education, and will run till July 1st, 2020.

Google has also included Coronavirus as a featured search on its trends page. The most commonly asked questions can help guide healthcare professionals and companies address these queries and provide useful information during a time of unfamiliarity and little knowledge of the disease. 

TikTok

Similar to Google, TikTok has provided users with an Information Center on COVID-19. This is visible on their app in the upper right-hand corner, as an icon shaped like a shield. When users click on this, they are directed to a live page, updated continuously with news-clippings and videos from official sources, updates from WHO, information on global and domestic numbers, myth busters, FAQs, and basic preventive measures, amongst other COVID-19 initiatives.

This is an insightful way of leveraging content during these times, especially since TikTok has really taken off during these last few months with the spread of the virus. New challenges have shown up as people attempt new things while locked indoors around the world, and this has led to a massive surge in the number of downloads. In the week of March 16, 2020, TikTok witnessed an 18% increase in the number of downloads, with 2 million that week alone. 

With the prevailing rise of this social media platform, TikTok’s move to provide information on COVID-related updates allows the app to be a one-stop destination for both entertainment and news. Marketers and influencers may also move to leverage TikTok marketing during COVID-19 as the situation of lockdown and social distancing remains in place.

                  

Facebook

Google is not the only brand to have made remote connectivity easier. Facebook has finally launched the desktop version of its Messenger app. Facebook has been planning to release this update for a while now, but having witnessed the increase in use and number of downloads of video calling apps during these times, this update comes at the perfect time. 

The app can be downloaded on any OS and can be launched separately. It enables users to log in and use Messenger just as they would on any browser - with features to chat with different contacts, share media, and of course, video call friends and family to stay connected.

Instagram

Instagram rolled out a co-watch feature on its app to bring people closer together by providing access to share screens and scroll feeds with one another. This feature is a useful one as it provides a new way for users to connect and share with one another when everyone is under lockdown at home, unable to connect face-to-face. 

The new feature also comes at a time when the time spent online has increased and enables users to explore a new way to use Instagram to entertain themselves.

 




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