Latest Facebook & LinkedIn updates for user engagement

  • Team Social Beat
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  • Published Date : 1 June , 2020
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  • Updated Date : 25 June , 2020
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    • 3 min read

During these times of the COVID-19 pandemic, more brands are trying to reach out to their customers digitally. With so much content floating out there, like thumbstopper videos and engaging vox-pop campaigns, it becomes difficult for a brand to capture the attention of a user online towards their offering. Facebook and LinkedIn, well-known platforms in the social media and networking space, have launched new features on their platforms to get more engagement from users online.

LinkedIn Launches “Poll” Feature

For all those bogged down with content in their feed, interactive content in the form of polls are an excellent way to engage your visitors and make them feel heard. You could ask them to share their opinions or perspectives on various conversations and trending topics. Polls can also help companies in their research to evaluate new introductions to their product line. Polls give an insight into the minds of consumers and what they expect from a brand. 

LinkedIn has joined Facebook, Twitter and other social media platforms with the launch of their new Poll feature. Just follow the steps below to create a LinkedIn Poll:

  1. Create a new post and select the “Create a Poll” option.
  2. Enter the question you wish to ask, along with four answer options and set the duration of the poll which can be up to two weeks.
  3. Write a post to accompany the poll and don’t forget to add hashtags for better visibility.
  4. Set the privacy setting of the poll to either your connections, specific groups or anyone on LinkedIn and then take your poll live.

Once the poll ends, you can get an analysis of the poll with information such as the total number of voters, most preferred option and the selection percentages of all the options. This can help you gain insights on the respondents.

Send Marketing Emails via Facebook Pages App (PMA)

Gone are the days when you had to use a CRM tool to send out emails and another to manage your online advertisements. Facebook has now introduced an option to send Marketing Emails right from the Pages Manager App (PMA). Just follow these three simple steps to start sending emails right from your Facebook Pages App:

  1. Confirm the Email Address associated with your page.
  2. Manually upload the email addresses to your database. Facebook asks you to confirm whether you have received permission from the recipients to send email updates.
  3. Fill in all the required fields just like a regular email and send your email.

The additional benefit of using the Marketing Emails feature on Facebook is that once you have created your database of email addresses, you can create custom audiences to target those users on the Facebook Ads platform. If you wish to grow your target audience, you can also create a lookalike audience to the users matched through this database, based on their interests, preferences and behaviour on Facebook. These audiences help your advertising campaigns get better results, by increasing the relevance of the ads.




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