In a surprising gesture, Google has rolled out an update for Toolbar PageRank yesterday after a time gap of 10 months. The last update for Toolbar PageRank came in February 2013. The update comes as a surprise for many because Matt Cutts, the head of webspam in Google thought otherwise (two months back) as you can see below. Now, don’t try your luck in searching for that tweet. It’s disappeared for obvious reasons.
PageRank has improved for a lot of sites including Social Beat’s. Have you checked the PR for your site?
PageRank – In a nutshell
PR is one of the many algorithms that Google uses to rank a website in search results. It tells you how reputable a website is to provide you the most relevant results at the top of the page. PageRank is not the sole algorithm used by Google to refine search results. For example, if you use a PageRank Search Tool to identify PR of websites in search results, you are more likely to see websites with even low PR listed above the ones that have a high PR. This substantiates the fact that Google doesn’t use PR as the only factor to rank websites in search results.
Why your website’s PageRank has not improved?
There are few indications that could explain this. One of the important factors for your PR to improve is that there should be an increase in the number of incoming links pointing to your website from other well established sites. The significance of your incoming links does play a vital role but it could not be the only reason.
The balance between the number of incoming links and outgoing links for your website should be maintained. There is no harm in giving outgoing links from your website, but ensure that they have a good PR. This provides a visibility for your website too and is a good optimization strategy. Hence, if the outgoing links are greater than the number of incoming links to your site, then your PR is likely to see a dip.
Do not chase the PR trends. If you create unique and fresh content for your website and leverage your social media presence, your content will certainly gain visibility. If not sooner, at least in the long run it will.