Reading Time: 6 minutesThe AI overview is a new SERP feature that provides AI-generated summaries for your query. This feature is set to change the SERP landscape and how we approach traditional SEO. So...
Reading Time: 3 minutesThe Womenwill Leadership Workshop was an initiative conducted by Google. The world’s most used search engine had invited its premium partners to nominate the inspiring female leaders of their organisations. Rachna Ganatra – Head of Strategy and Business Development – represented Social Beat in the workshop. The event was geared towards understanding gender disparity issues […]
Reading Time: 2 minutesAshok Leyland is a pioneer in the commercial vehicle space and is the 12th largest manufacturer of trucks and 4th largest manufacturer of buses in the world. Below is a case study of a video campaign we executed for them. Objective Being one of the leading manufacturers of trucks in the nation, Ashok Leyland wanted […]
Reading Time: 2 minutesI have been a part of the Social Beat team for 3 months now and I couldn’t have been happier about my decision to intern with them. I’m thankful to them for giving me the amazing opportunity of working with them, the experience has helped me gain extended knowledge on Digital Marketing and all its […]
Reading Time: 3 minutesYouTube is going the extra mile to maintain its position as the world’s second most used search engine with the introduction of their Instagram-like stories feature, available exclusively on mobile. According to YouTube Brandcast 2018, 225 million active Indian users access the platform through their phones on a monthly basis, making this feature the need […]
Reading Time: 9 minutesDigital marketing will be the next frontier for pharmaceutical companies as many of them are scaling up their consumer businesses and introducing an array of consumer brands. Traditionally, marketing innovation in the pharmaceutical industry has been stunted by heavy regulatory restrictions. Historically, pharmaceutical companies have had little to no interaction with their end-users-patients-since they depended […]
Reading Time: 7 minutesSince it first launched, WhatsApp has quickly taken over SMS as the most preferred form of messaging among Indians. WhatsApp currently has 225+ million users in India, which is around half of the total number of internet users in the country. It a mobile app that’s here to stay in India.The growing number of Indians […]
Reading Time: 3 minutesSince becoming a Google Premier Partner, Social Beat has strived to push the boundaries in digital marketing to deliver the best ROI for our clients. We are happy to announce that after being nominated as a finalist for the Mobile and Display Innovation 2018 by Google, our consistent efforts have been rewarded! Social Beat has been […]
Reading Time: 5 minutesThe second edition of our Digital Leadership Summit was a grand success with key insights shared by industry leaders from across the nation. Mr Omkar Rajadhyaksha – Managed Partners Lead, New Business at Google – was our first speaker who threw light on the strategic methods brands can take up to grow their business through […]
Reading Time: < 1 minuteYes, it’s true. You cannot ignore the power of digital marketing, especially if you are a real estate developer. With potential homeowners using the Internet to research their future purchase, a strong and powerful digital marketing strategy is what will help real estate developers beat the competition. But with so much information available online, where do […]
Reading Time: 2 minutesThe World Marketing Congress and CMO Asia recognised the 50 most influential strategy leaders around the globe at the Mobile and Digital Marketing Summit 2018 held on the 27th of November at Taj Land’s End, Bandra, Mumbai. We are extremely happy to announce that Mr David Appasamy – Head of Brand and Strategy, Social Beat […]