Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: < 1 minuteSouth India has been the biggest region for gold consumption in the country for many years now. Purchasing gold continues to be a tradition and is considered as the safest investment for people. Chennai, Coimbatore, Kochi and Thrissur together account for nearly 20 % of the annual gold demand. Jewellers are utilizing this opportunity and […]
Reading Time: 3 minutes The digital commerce market in India was valued at INR 47,349 Crores in 2012 and is expected to grow by 33 percent. It is undoubtedly the fastest growing online market in the last 12 months when compared with the other BRIC Countries. According to the latest Digital Commerce Report, by the Internet and Mobile […]
Reading Time: 2 minutes Our advisor, Jagdish Chawla was recently featured in the Small Medium Entrepreneur Magazine. You can find the full interview below and can read the article on Entrepreneur India here. Do you think it is a good idea for retired individuals to go for second employment in start up firms Startups are usually started by […]
Reading Time: 4 minutesIn this digital age, almost all companies want to have a digital strategy but either they do not know how to leverage the digital medium to boost their business or they do not have the required expertise to effectively handle it. After all, digital marketing does not just involve launching a website or creating a […]
Reading Time: 3 minutesErnst and Young (EY) recently launched the a report on trends in social media marketing in India. They went to about 50 companies across the country to understand how are marketers and digital agencies leveraging social media. While most of these companies are mid to large size, it throws up some interesting insights. As EY calls it, these […]
Reading Time: < 1 minuteSocial Beat Co-Founder Vikas Chawla, recently spoke at the Marketing Symposium on Frontiers of New Age Business at KCT Business School (Coimbatore) over the weekend. The topic of discussion was growing relevance of social media marketing in India. You cans see the slideshare presentation below: […]
Reading Time: < 1 minuteThis IPL dozens of brands are making the best IPL and the connect with cricket on social media. Rajasthan Royals recently teamed up with Operation Smile India, which provides free surgery to repair cleft lips, cleft palates and other facial deformities in children. The company decided to use the power of social media to drive […]
Reading Time: < 1 minuteThe Hindu recently covered an interesting piece on how social media-savvy Carnatic musicians have married technology with traditionto meet the demands of today’s rasika.