Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: < 1 minutePeople are using social media effectively to campaign for human rights, woman empowerment, female literacy and efficient governance. Geeta Padmanabhan of Hindu Metro Plus tracks this trend
Reading Time: 4 minuteseBay, India’s largest eCommerce marketplace, recently unveiled India’s first Online Business Index, a research report on Indian eCommerce businesses, covering both domestic and retail export entrepreneurs. The report has been compiled using a survey from over 700 of eBay India’s top sellers, who are truly passionate about the potential of ecommerce in their lives. As […]
Reading Time: 3 minutes As per the Indian Brand Equity Foundation report on the Indian Real Estate industry, Real Estate is India’s second largest employment generation sector after agriculture and contributes about 6.3 per cent to India’s gross domestic product (GDP). Foreign direct investment (FDI) in Indian Real Estate is expected to touch US$ 25 billion in the […]
Reading Time: 3 minutesAnuradha Nair and Sunil Elango from Social Beat attended the GDayX event organized by Google Business Group – Chennai last month. The event which was held in Hindustan University, Padur included inspiring sessions, business presentations, a panel discussion and an unconference on latest trends in digital marketing and internet technologies from various speakers including Sunil […]
Reading Time: < 1 minuteSouth India has been the biggest region for gold consumption in the country for many years now. Purchasing gold continues to be a tradition and is considered as the safest investment for people. Chennai, Coimbatore, Kochi and Thrissur together account for nearly 20 % of the annual gold demand. Jewellers are utilizing this opportunity and […]
Reading Time: 3 minutes The digital commerce market in India was valued at INR 47,349 Crores in 2012 and is expected to grow by 33 percent. It is undoubtedly the fastest growing online market in the last 12 months when compared with the other BRIC Countries. According to the latest Digital Commerce Report, by the Internet and Mobile […]
Reading Time: 2 minutes Our advisor, Jagdish Chawla was recently featured in the Small Medium Entrepreneur Magazine. You can find the full interview below and can read the article on Entrepreneur India here. Do you think it is a good idea for retired individuals to go for second employment in start up firms Startups are usually started by […]
Reading Time: 4 minutesIn this digital age, almost all companies want to have a digital strategy but either they do not know how to leverage the digital medium to boost their business or they do not have the required expertise to effectively handle it. After all, digital marketing does not just involve launching a website or creating a […]
Reading Time: 3 minutesErnst and Young (EY) recently launched the a report on trends in social media marketing in India. They went to about 50 companies across the country to understand how are marketers and digital agencies leveraging social media. While most of these companies are mid to large size, it throws up some interesting insights. As EY calls it, these […]
Reading Time: < 1 minuteSocial Beat Co-Founder Vikas Chawla, recently spoke at the Marketing Symposium on Frontiers of New Age Business at KCT Business School (Coimbatore) over the weekend. The topic of discussion was growing relevance of social media marketing in India. You cans see the slideshare presentation below: […]