Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 9 minutesDigital marketing will be the next frontier for pharmaceutical companies as many of them are scaling up their consumer businesses and introducing an array of consumer brands. Traditionally, marketing innovation in the pharmaceutical industry has been stunted by heavy regulatory restrictions. Historically, pharmaceutical companies have had little to no interaction with their end-users-patients-since they depended […]
Reading Time: 7 minutesSince it first launched, WhatsApp has quickly taken over SMS as the most preferred form of messaging among Indians. WhatsApp currently has 225+ million users in India, which is around half of the total number of internet users in the country. It a mobile app that’s here to stay in India.The growing number of Indians […]
Reading Time: 3 minutesSince becoming a Google Premier Partner, Social Beat has strived to push the boundaries in digital marketing to deliver the best ROI for our clients. We are happy to announce that after being nominated as a finalist for the Mobile and Display Innovation 2018 by Google, our consistent efforts have been rewarded! Social Beat has been […]
Reading Time: 5 minutesThe second edition of our Digital Leadership Summit was a grand success with key insights shared by industry leaders from across the nation. Mr Omkar Rajadhyaksha – Managed Partners Lead, New Business at Google – was our first speaker who threw light on the strategic methods brands can take up to grow their business through […]
Reading Time: < 1 minuteYes, it’s true. You cannot ignore the power of digital marketing, especially if you are a real estate developer. With potential homeowners using the Internet to research their future purchase, a strong and powerful digital marketing strategy is what will help real estate developers beat the competition. But with so much information available online, where do […]
Reading Time: 2 minutesThe World Marketing Congress and CMO Asia recognised the 50 most influential strategy leaders around the globe at the Mobile and Digital Marketing Summit 2018 held on the 27th of November at Taj Land’s End, Bandra, Mumbai. We are extremely happy to announce that Mr David Appasamy – Head of Brand and Strategy, Social Beat […]
Reading Time: 4 minutesWith 300 million active Indian users from diverse backgrounds, Facebook is one of the best platforms for brands to reach their target audience. However, the competition is undeniably high and brands need to constantly look out for ways to stand out. One of the most effective ways for brands to capture their audience’s attention completely […]
Reading Time: 4 minutesAs the saying goes – The only thing constant is change. Internet usage has evolved in India from being a mere medium to connect with friends to an expansive forum to grow your business and widen your reach. With the drop in the prices of smartphones and the introduction of affordable data plans by Reliance […]
Reading Time: 3 minutes16th November 2018, Mumbai – We at Social Beat organised the second edition of our Digital Leadership Summit – a convergence of several business leaders across industries. The first edition took place at Chennai with a focus on driving ROI from digital marketing. One of the biggest talking points of the Summit this year was […]
Reading Time: 2 minutesWe are happy to announce that our co-founder Vikas Chawla, Head of Social Media Innovation – Anuradha Nair and Creative Head – Panisa Shah have received nominations under the first edition of Social Samosa’s 40 Under 40. Social Samosa 40 Under 40 is a salute to pioneers in the field of marketing and advertising in […]