Reading Time: 7 minutesIf the last few years were about scale, 2026 is about signal. We predict 6 big shifts in the marketing space in the coming year: Search will move from keywords to...
Reading Time: 5 minutesA billion faces and a million tongues – there’s no better way to describe a country as culturally and linguistically diverse as India. According to the latest census, there are 22 major languages written in 13 different scripts and over 19, 500 dialects. The recent and comprehensive ‘Year in Search’ report by Google India shed […]
Reading Time: 4 minutesOur creative, quirky campaigns have always won the hearts of our clients, but when they win awards too, it’s always an added perk! The 2018 edition of Social Samosa’s much-anticipated digital marketing awards was held on July 31 and included 19 categories with 14 special categories. Social Beat has won two Silver awards […]
Reading Time: 7 minutesThe most important factor that will compel consumers to choose one brand over the other is not the actual benefits of one, but the existing relationship they have with the brand and their perception of it. The most effective digital marketing strategy for FMCG brands is to consistently engage with their customers by reaching out […]
Reading Time: 2 minutesIn the last two years, Facebook has become immensely crucial for business owners. Small businesses, in particular, largely depend on Facebook for promotions and customer acquisition. However, as the number of businesses on Facebook increase, the total space available on the platform is diminishing. Organic reach on Facebook is at an all-time low, virtually eliminating […]
Reading Time: 3 minutesIndia Home Health Care (IHHC) is a leading provider of home nursing and other Healthcare services. They work in partnership with BAYADA Home Health Care to provide patients with registered nurses, visiting doctors, physical therapists and more from the comfort of their home. The challenge Mobile devices account for 90 per cent of total traffic to IHHC’s […]
Reading Time: 2 minutesMahindra Lifespaces is one among India’s most reputed real estate developers and a pioneer in sustainable urbanisation in a number of cities across India. A part of the Mahindra Group conglomerate, Mahindra Lifespace’s residential footprint spans 23 million sq.ft. of completed, on-going and forthcoming projects. We are delighted to announce that Facebook has recently published […]
Reading Time: 10 minutesWith thousands of brands vying for attention online, it is essential for companies to have a personality that cuts through the crowd and capture their target audience. A brand personality is a set of human characteristics that are attributed to brands in a way that they look, feel and interact with their audience. It is […]
Reading Time: 7 minutesFrom downloading low-quality music videos on Napster to watching the latest shows in HD on Hotstar, the data consumption pattern of online users has come a long way since the advent of the Internet. Today, the personal-is-the-new-premium approach presented by YouTube has pushed brands to allocate their marketing budgets to the second most-used search engine […]
Reading Time: 3 minutesA recent study by Nielsen and BCG revealed that India has a $100 billion opportunity for brands as the amount of time consumers spend on mobile and the number of digital transactions conducted increases. As 81% of users research their options on a mobile phone before actually making a purchase, reaching them through mobile platforms […]
Reading Time: 6 minutesIn this age of new media marketing, digital marketing has proved to be a game-changer. While any proponent of an effective marketing mix model would suggest a healthy mix of conventional as well as unconventional modes, digital media certainly leads by a margin when you bring the ROI perspective into play for real estate industry. […]