Social Web 3.0, a digital marketing conclave was organised by Madras Management Association on 23rd November at Hotel My Fortune, Chennai. The event was attended by industry bigwigs such as Maneesha Khanna, Director of Marketing, PepsiCo and Bhaskar Ramesh, Head of Industries – FMCG, Google India amongst the other notable ones.
The event started with an insightful keynote address by Hari Menon, CO-Founder & CEO, Big Basket on digital influence and analytics-driven future, which set the stage for the rest of the day. Vikas Chawla, Co-Founder & CEO of Social Beat spoke about how content & influencer marketing is changing the social media game. It was an interactive session with a series of questions on how brands can leverage content marketing to achieve business goals and what would be the ideal advertising-marketing mix.
Here are some insights on Content and Influencer Marketing discussed during the session:
If Content is king, there are too many kings out there.
Here are some tips to stand-out and leverage on relevant content to achieve business goals.
Influencer marketing is becoming an integral part of marketing budgets and here's why:
Digital media endorsement by an influencer can work wonders for your brand, only if you pick the right one.
Here are some metrics you need to consider before choosing the influencers for your campaign.
The next session was a case study by Maneesha Khanna, on #CrashTheIPL campaign that involved consumer generated video content. The idea behind this talk was to understand how videos have become the way forward for FMCG brands to easily connect with the audience. The success of #CrashTheIPL campaign could be contributed to the strong cross channel promotion - yet another game changer in the advertising space. Hence, brand managers should also explore highly integrated digital + TV campaigns, as both of these channels are here to stay.
Apart from these expert sessions and case studies, there were also discussions on various trending topics in the digital & social space. Social Media 3.0 also witnessed a bunch of digital enthusiasts who actively participated in Twitter & Instagram contests conducted during the event.
Were you a part of this digital media conclave and have more stories to tell?
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