Suneil Chawla featured in DC

  • Ayesha Rafeeq
  • |
  • Published Date : 20 January , 2018
  • |
  • Updated Date : 1 March , 2019
  • |
    • 1 min read

Our co-founder Suneil Chawla was recently featured in Deccan Chronicle in a short article titled A more ‘personal’ Facebook. The article focused on how Facebook users felt the platform was primarily used to connect people together across the globe but is now like a Classified showcasing products, services and other events related to the them. To address this concern, Facebook has now changed its algorithm in such a way that it will favour personal posts which have more engagement with viewers rather than promotional posts put up by organisations and news hubs.

Suneil Chawla shared his thoughts on the same. According to him, “The new update continues Facebook’s approach over the last few years, with a pay-to-play model. So, organic or unpaid reach will drop and brands will need to advertise to be found by their target customers and the cost of acquiring a customer may marginally go up.”

“As a Facebook user I believe it is a great move as we can see more content from friends and family. As a brand, anything good for the user, can’t be that bad for a meaningful brand”, he added.

You can check out the entire article here.




Thank you for submitting your form!
WE MEAN GOOD BUSINESS